Posts about Laura Forcetti

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
    Video
    Marketing procurementMarketing structureMarketing procurement

    Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19

    WFA

    This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and experiential marketing in light of the COVID-19 pandemic.

    Read more about "Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19"
  2. Webinar: Making the most of Dynamic Creative Optimisation (DCO)
    Video
    Ad techMarketing procurementMarketing technologyMarketing procurementMarketing technology

    Webinar: Making the most of Dynamic Creative Optimisation (DCO)

    WFA

    This webinar covers how to create a unified operating model that brings creative and media closer.

    Read more about "Webinar: Making the most of Dynamic Creative Optimisation (DCO)"
  3. Survey: Global Category Management - Displays & Point-of-Sale
    Benchmark
    Agency managementMarketing procurementMarketing strategySustainabilityMarketing procurementMarketing strategy

    Survey: Global Category Management - Displays & Point-of-Sale

    WFA

    WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).

    Read more about "Survey: Global Category Management - Displays & Point-of-Sale"
  4. Benchmark: Innovation Funds
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark: Innovation Funds

    WFA

    This WFA member benchmark covers how members are managing funding for innovation.

    Read more about "Benchmark: Innovation Funds"
  5. Benchmark: Strategic Design Agencies
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Strategic Design Agencies

    WFA

    This WFA member benchmark examines how members are working with strategic design agencies.

    Read more about "Benchmark: Strategic Design Agencies"
  6. Benchmark: Working/non-working marketing spends
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Working/non-working marketing spends

    WFA

    This WFA member benchmark covers how members are evolving the use and definition behind working/non-working marketing spends.

    Read more about "Benchmark: Working/non-working marketing spends"
  7. Transparency in global production
    BenchmarkReport
    Marketing procurementMarketing procurement

    Transparency in global production

    WFA, APR

    Survey on global content production transparency.

    Read more about "Transparency in global production"
  8. Benchmark: Measuring your agency creative effectiveness
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Measuring your agency creative effectiveness

    WFA

    This WFA member benchmark covers best practices for evaluating agency creative effectiveness.

    Read more about "Benchmark: Measuring your agency creative effectiveness"
  9. Benchmark: Digital asset retention policies
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Digital asset retention policies

    WFA

    This WFA member benchmark covers how long brands are keeping digital assets before deleting them i.e. their retention policies for digital assets.

    Read more about "Benchmark: Digital asset retention policies"
  10. Sourcing Forum meeting overview (December 2019)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (December 2019)

    WFA

    Overview of the Sourcing Forum held on December 4th, 2019 in New York.

    Read more about "Sourcing Forum meeting overview (December 2019)"
  11. Benchmark: Buying Channels
    Benchmark
    Marketing procurementMarketing technologyMarketing procurementMarketing technology

    Benchmark: Buying Channels

    WFA

    This WFA member benchmark covers buying channels / procure-to-pay systems that WFA members use and how they implement related processes.

    Read more about "Benchmark: Buying Channels"
  12. Benchmark: OTT Media Buying Practices (APAC)
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: OTT Media Buying Practices (APAC)

    WFA

    This WFA member benchmark of various OTT Media buying practises by WFA members.

    Read more about "Benchmark: OTT Media Buying Practices (APAC)"
  13. Benchmark: Digital Marketing workload and responsibility structuring
    Benchmark
    Marketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark: Digital Marketing workload and responsibility structuring

    WFA

    This WFA member benchmark covers how brands are structuring workload and responsibility regarding digital marketing within their procurement team.

    Read more about "Benchmark: Digital Marketing workload and responsibility structuring"
  14. Benchmark: Fixed fees for creative assets
    Benchmark
    Marketing procurementCMO ForumMarketing procurement

    Benchmark: Fixed fees for creative assets

    WFA

    This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in times when personalized content at scare requires a greater amount of creative content.

    Read more about "Benchmark: Fixed fees for creative assets"
  15. How a good scope of work program can benefit an organisation
    Guides & templatesReport
    Agency managementMarketing strategyMarketing strategy

    How a good scope of work program can benefit an organisation

    WFA, Decideware

    Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work program. 

    Read more about "How a good scope of work program can benefit an organisation"
  16. Benchmark: Managing slow moving or obsolete (SLOB) products
    Benchmark
    Marketing procurementMarketing operationsMarketing procurement

    Benchmark: Managing slow moving or obsolete (SLOB) products

    WFA

    This WFA member benchmark covers how WFA members handle slow moving or obsolete (SLOB) products.

    Read more about "Benchmark: Managing slow moving or obsolete (SLOB) products"
  17. Benchmark: Shopper Agency recommendations in Western Europe
    Benchmark
    Marketing procurementMarketing strategyMarketing structureMarketing procurementMarketing strategy

    Benchmark: Shopper Agency recommendations in Western Europe

    WFA

    This WFA member benchmark covers recommendations for shopper agencies in Western Europe.

    Read more about "Benchmark: Shopper Agency recommendations in Western Europe"
  18. Benchmark: Procurement systems for marketing
    Benchmark
    Marketing procurementMarketing organisationMarketing procurement

    Benchmark: Procurement systems for marketing

    WFA

    This WFA member benchmark covers the usage of buying channels / procure-to-pay systems that WFA members employ and whether they would recommend them.

    Read more about "Benchmark: Procurement systems for marketing"
  19. Survey: Media Planning & Buying Management Tools
    Benchmark
    Marketing procurementMarketing operationsMarketing procurement

    Survey: Media Planning & Buying Management Tools

    WFA

    A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by our network. This benchmark report includes the consolidated feedback from 19 respondents.

    Read more about "Survey: Media Planning & Buying Management Tools"
  20. Benchmark: Category Management of Market Research & Insights
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Category Management of Market Research & Insights

    WFA

     WFA member bechmark on category management of market research & insights. For additional details, please log in.

    Read more about "Benchmark: Category Management of Market Research & Insights"
  21. Sourcing Forum meeting overview (November 2019)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (November 2019)

    WFA

    Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.

    Read more about "Sourcing Forum meeting overview (November 2019)"