Posts about Digital policy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. Digital Governance Exchange meeting – December 2018, London
    Event reports
    Advertising & policyDigital policy

    Digital Governance Exchange meeting – December 2018, London

    WFA

    In this article, you can access the materials from the latest Digital Governance Exchange meeting in London on December 6, 2018

    Read more about "Digital Governance Exchange meeting – December 2018, London"
  2. Benchmark results on collecting personal data
    Benchmark
    Advertising & policyDigital policy

    Benchmark results on collecting personal data

    WFA

    The latest benchmark from DGX gathered perspectives from WFA members about collecting personal data.

    Read more about "Benchmark results on collecting personal data"
  3. Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities
    Expert opinion
    Advertising & policyDigital policy

    Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities

    WFA

    In this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going forward.

    Read more about "Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities"
  4. PAG Meeting Overview (November 2018, Brussels)
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (November 2018, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 November 2018.

    Read more about "PAG Meeting Overview (November 2018, Brussels)"
  5. Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?
    Video
    Advertising & policyDigital policyPrivacy & techGDPR

    Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?

    WFA

    Since the GDPR came into effect earlier this year, new privacy laws have been emerging in many countries across the world looking to emulate the ‘GDPR standard’.

    Read more about "Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?"
  6. DGX benchmark on Facebook’s classification of 1st vs 3rd party
    Benchmark
    Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR

    DGX benchmark on Facebook’s classification of 1st vs 3rd party

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "DGX benchmark on Facebook’s classification of 1st vs 3rd party"
  7. 6 tips to keep in mind when marketing to children online
    Guides & templates
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    6 tips to keep in mind when marketing to children online

    WFA, SuperAwesome

    This one-pager provides a checklist of things to keep in mind when marketing to kids online, in line with the letter and the spirit of the GDPR.

    Read more about "6 tips to keep in mind when marketing to children online"
  8. Digital Advertising to children under GDPR
    Report
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    Digital Advertising to children under GDPR

    WFA, SuperAwesome

    Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the processing of children’s data. These documents cover vital information on how to ensure compliance with GDPR when engaging with children online.

    Read more about "Digital Advertising to children under GDPR"
  9. DGX meeting overview (September 2018)
    Event reports
    Advertising & policyDigital policyAd techPrivacy & techGDPRMarketing technologyMarketing technology

    DGX meeting overview (September 2018)

    WFA

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

    Read more about "DGX meeting overview (September 2018)"
  10. DGX meeting overview (October 2018)
    Event reports
    Advertising & policyDigital policyAd techPrivacy & techGDPR

    DGX meeting overview (October 2018)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.

    Read more about "DGX meeting overview (October 2018)"
  11. PAG Meeting Overview (September 2018, Brussels)
    Event reports
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (September 2018, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in Brussels.

    Read more about "PAG Meeting Overview (September 2018, Brussels)"
  12. Data Processing Agreement for Advertisers (2018)
    Guides & templates
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    Data Processing Agreement for Advertisers (2018)

    WFA, DigitalDecisions, bvA Netherlands

    This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World Federation of Advertisers (WFA) and Bond van Adverteerders (BVA | Association of Dutch Advertisers). This document can be used as an example Data Processing Agreement by Advertisers looking to update their contractual framework under the recently enforced and upcoming Data Protection and Privacy Regulations.

    Read more about "Data Processing Agreement for Advertisers (2018)"
  13. Benchmark on corporate social media pages, cookies and data usage post - GDPR
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    Benchmark on corporate social media pages, cookies and data usage post - GDPR

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on corporate social media pages, cookies and data usage post - GDPR"
  14. DGX meeting overview (June 2018)
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (June 2018)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.

    Read more about "DGX meeting overview (June 2018)"
  15. Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?
    Video
    Advertising & policyDigital policyGDPR

    Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?

    WFA

    In this webinar, WFA will give an overview of GDPR and take a look at how WFA members across the world are preparing, based on results from a new WFA member survey.

    Read more about "Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?"
  16. DGX meeting overview (May 2018)
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (May 2018)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.

    Read more about "DGX meeting overview (May 2018)"
  17. DGX meeting overview (April 2018)
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (April 2018)

    WFA

    Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.

    Read more about "DGX meeting overview (April 2018)"
  18. PAG Meeting Overview (May 2018, Brussels)
    Event reports
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (May 2018, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.

    Read more about "PAG Meeting Overview (May 2018, Brussels)"
  19. GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches
    Press releases
    Digital policy

    GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches

    WFA

    But half of marketers are not regarded as fully aware of the implications for future campaigns

    Read more about "GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches"
  20. GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges
    BenchmarkReport
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges

    WFA

    WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for Marketers and WFA Guide to Data Transparency & GDPR.

    For additional details, please log in.

    Read more about "GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges"
  21. The lesson of Facebook: the online business model must adapt
    Expert opinion
    Advertising & policyDigital policy

    The lesson of Facebook: the online business model must adapt

    Will Gilroy

    This whole episode is going to precipitate more consumer calls for data transparency.

    Read more about "The lesson of Facebook: the online business model must adapt"