Posts about Laura Forcetti

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Sourcing Forum meeting overview (October 2019)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (October 2019)

    WFA

    Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.

    Read more about "Sourcing Forum meeting overview (October 2019)"
  2. Webinar: Digital Asset Management
    Video
    Trends & forecastsMarketing procurementMarketing technologyMarketing capabilitiesMarketing organisationMarketing procurementMarketing technology

    Webinar: Digital Asset Management

    WFA

    The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation economy, “always on” campaigns and an increasingly complex network of marketing channels, there are now close to 7000 technology vendors pushing disruptive innovation. Few companies really understand the modern marketing landscape and finding a good explanation of how it all fits together is a real challenge.

    Read more about "Webinar: Digital Asset Management"
  3. Achieving greater financial transparency with your agencies
    BenchmarkReport
    Agency managementMarketing procurementMarketing procurement

    Achieving greater financial transparency with your agencies

    WFA, Financial Progression

    Transparency has been one of the words most used by advertisers in recent years when talking about their agency relationships. This study, run in partnership with Financial Progression, provides:

    Read more about "Achieving greater financial transparency with your agencies"
  4. Webinar: Rights Management & Asset Optimisation
    Video
    Marketing procurementMarketing procurement

    Webinar: Rights Management & Asset Optimisation

    WFA, APR

    In this webinar, Advertising Production Resources (APR) will discuss rights associated with specific elements of production along with best practice advise for planning asset re-use and creating a Rights Management Strategy that will save time and minimise risk.

    Read more about "Webinar: Rights Management & Asset Optimisation"
  5. Benchmark on global e-commerce sourcing strategies
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on global e-commerce sourcing strategies

    WFA

     WFA member benchmark on global e-commerce sourcing strategies.

    Read more about "Benchmark on global e-commerce sourcing strategies"
  6. Advertising production payment guidelines
    Guides & templates
    Agency management

    Advertising production payment guidelines

    APR

    This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments made by agencies to production companies.

    To access this members-only content, please log in.

    Read more about "Advertising production payment guidelines"
  7. Survey on Global Agency Relations Management: roles & responsibilities
    Benchmark
    Agency managementIn-housingMarketing procurementMarketing procurement

    Survey on Global Agency Relations Management: roles & responsibilities

    WFA, ASM & Partners

     WFA member survey. For more details, please log in.

    Read more about "Survey on Global Agency Relations Management: roles & responsibilities"
  8. Benchmark: Media SLAs & transparency
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Media SLAs & transparency

    WFA

    This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media agencies have with 3rd parties, including media vendors.

    Read more about "Benchmark: Media SLAs & transparency"
  9. Sourcing Forum meeting overview (June 2019)
    Event reports
    Agency managementMarketing procurementMarketing structureMarketing procurement

    Sourcing Forum meeting overview (June 2019)

    WFA

    Overview of the Sourcing Forum held on June 26th, 2019 in New York.

    Read more about "Sourcing Forum meeting overview (June 2019)"
  10. The hidden gem: How clients benefit from long-term partnerships
    Report
    Agency managementMarketing procurementMarketing strategyMarketing operationsMarketing organisationMarketing procurementMarketing strategy

    The hidden gem: How clients benefit from long-term partnerships

    Agency Mania Solutions

    Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration and institutional knowledge.

    Please log in to access this content.

    Read more about "The hidden gem: How clients benefit from long-term partnerships"
  11. Redefining the marketing procurement value proposition
    Expert opinionVideoEvent reports
    Marketing procurementMarketing procurement

    Redefining the marketing procurement value proposition

    Laura Forcetti

    ProcureCon Marketing London was another great opportunity to gather industry feedback on WFA’s goal of redesigning marketing procurement and making it a true strategic business partner.

    Read more about "Redefining the marketing procurement value proposition"
  12. Sourcing Forum meeting overview (May 2019)
    Event reports
    Marketing procurementDigital media transformationMarketing procurement

    Sourcing Forum meeting overview (May 2019)

    WFA

    Overview of the Sourcing Forum held on May 15th, 2019 in Nyon.

    Read more about "Sourcing Forum meeting overview (May 2019)"
  13. Knowledge Spotlight: How to turn content into revenue
    Video
    Content marketingMarketing operations

    Knowledge Spotlight: How to turn content into revenue

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: How to turn content into revenue"
  14. Creative crowdsourcing platforms: top tips to contracting for procurement
    Briefings & position papers
    Agency managementMarketing procurementMarketing procurement

    Creative crowdsourcing platforms: top tips to contracting for procurement

    WFA, The Liberty Guild

    This discussion document has been prepared with inputs from WFA, procurement professionals, media law firm Sheridans and creative development platform The Liberty Guild.

    Read more about "Creative crowdsourcing platforms: top tips to contracting for procurement"
  15. Benchmark: Category management - Stock images
    Benchmark
    Marketing procurementMarketing technologyMarketing procurementMarketing technology

    Benchmark: Category management - Stock images

    WFA

    This WFA member benchmark covers how brands are sourcing, obtaining transparency and what tools they are using to manage stock images.

    Read more about "Benchmark: Category management - Stock images"
  16. Benchmark: Supply Chain Finance (SCF) solutions
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Supply Chain Finance (SCF) solutions

    WFA

    This WFA member benchmark covers if advertisers offer Supply Chain Finance (SCF) solutions to their marketing vendors and, if they do, what form these take.

    Read more about "Benchmark: Supply Chain Finance (SCF) solutions"
  17. Building a future-proof marketing procurement strategy
    BenchmarkReport
    Agency managementMarketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy

    Building a future-proof marketing procurement strategy

    WBR

    In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out how leading companies have been procuring effective tools for a modern marketing strategy, and what challenges they're facing to implement them.

    Read more about "Building a future-proof marketing procurement strategy"
  18. Sourcing Forum meeting overview (April 2019)
    Event reports
    Marketing procurementMarketing operationsMarketing procurement

    Sourcing Forum meeting overview (April 2019)

    WFA

    Overview of the Sourcing Forum held on April 24th, 2019 in Shanghai.

    Read more about "Sourcing Forum meeting overview (April 2019)"
  19. Global Content Production Ecosystem 2018
    Benchmark
    Agency managementMarketing procurementContent marketingMarketing procurement

    Global Content Production Ecosystem 2018

    WFA, APR

    WFA member bechmark. For additional details, please log in.

    Read more about "Global Content Production Ecosystem 2018"
  20. Sourcing Forum meeting overview (March 2019)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (March 2019)

    WFA

    Overview of the Sourcing Forum held on March 27th, 2019 in Lisbon.

    Read more about "Sourcing Forum meeting overview (March 2019)"
  21. Benchmark: Category management pass-through or 3rd party costs
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Category management pass-through or 3rd party costs

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark: Category management pass-through or 3rd party costs"