Posts about Marketing procurement

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark on sourcing talent
    Benchmark
    Marketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Benchmark on sourcing talent

    WFA

      WFA member benchmark. For additional details, please log in.

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  2. Benchmark on Sourcing Adaptation & Transcreation
    Benchmark
    In-housingMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark on Sourcing Adaptation & Transcreation

    WFA

     WFA member benchmark. For additional details, please log in.

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  3. Benchmark on Production Pre-payments
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Production Pre-payments

    WFA

    WFA member benchmark. For additional details, please log in.

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  4. Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years
    Expert opinion
    Marketing procurementMarketing procurement

    Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years

    Laura Forcetti

    It’s clear that there are big opportunities for marketing procurement to fundamentally change the perception of the discipline, writes Laura Forcetti, WFA Global Marketing Sourcing Manager

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  5. Sourcing Forum Meeting Overview Malmo June 2018
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview Malmo June 2018

    WFA

     

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  6. Webinar: A strategic global sourcing approach to influencer content production
    Video
    Influencer marketingMarketing procurementMarketing procurement

    Webinar: A strategic global sourcing approach to influencer content production

    WFA, APR

    As influencer marketing production options increase, available tools multiply, and the competitive marketplace becomes more saturated, brands are looking for strategic solutions to manage their efforts. 

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  7. Survey on The Future of Agency Rosters
    Benchmark
    Agency managementMarketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategy

    Survey on The Future of Agency Rosters

    WFA, The Observatory

       

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  8. Sourcing Forum Meeting Overview Singapore April 2018
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview Singapore April 2018

    WFA

     

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  9. Deliverable-driven agency payments
    Expert opinionEvent reports
    Marketing procurementMarketing procurement

    Deliverable-driven agency payments

    Laura Forcetti

    Seven tips for more effective agency compensation

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  10. Sourcing Forum Meeting Overview NY March 2018
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview NY March 2018

    WFA

     

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  11. Sourcing Forum Meeting Overview Shanghai March 2018
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview Shanghai March 2018

    WFA

     

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  12. Sourcing Forum Meeting Overview Düsseldorf February 2018
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview Düsseldorf February 2018

    WFA

     

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  13. Sourcing Forum Meeting Overview NY December 2017
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview NY December 2017

    WFA

     

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  14. Sourcing Forum Meeting Overview Luxembourg November 2017
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview Luxembourg November 2017

    WFA

     

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  15. Sourcing Forum Meeting Overview Singapore October 2017
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview Singapore October 2017

    WFA

     

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  16. Survey on Global internal media structure & organisation
    Benchmark
    Marketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy

    Survey on Global internal media structure & organisation

    WFA

     WFA member survey. For additional details, please log in.

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  17. Marketing Procurement Category Tree
    Benchmark
    Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Marketing Procurement Category Tree

    WFA

    WFA member survey. For additional details, please log in.

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  18. Experiential sampling agencies in Great Britain and Ireland
    Benchmark
    Media & analyticsMarketing procurementMarketing procurement

    Experiential sampling agencies in Great Britain and Ireland

    WFA

    WFA member survey. For additional details, please log in.

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  19. Choosing a Digital Asset Management (DAM) System
    Benchmark
    Media & analyticsMarketing procurementMarketing procurement

    Choosing a Digital Asset Management (DAM) System

    WFA

    WFA member survey. For additional details, please log in.

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  20. Survey results on sourcing experiential and marketing materials
    Benchmark
    Marketing procurementMarketing strategyMarketing procurementMarketing strategy

    Survey results on sourcing experiential and marketing materials

    WFA, InnerWorkings

    WFA member survey. For additional details, please log in.

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  21. Benchmark on Suppliers of research-based copy-testing of digital ads
    Benchmark
    Agency managementCross-media measurementMedia & analyticsMarketing procurementMarketing procurement

    Benchmark on Suppliers of research-based copy-testing of digital ads

    WFA

     WFA member benchmark. For additional details, please log in.

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