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Agency managementMarketing procurementMarketing procurementSpotlight: The impact of the pandemic on the agency business
Read more about "Spotlight: The impact of the pandemic on the agency business"Structures, financial and predictions – what WFA members should watch out for.
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Marketing procurementMarketing procurementBenchmark: Savings targets & definitions, tactical marketing procurement & PO approval
Read more about "Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval"WFA member survey on savings targets & definitions, tactical marketing procurement & PO approval.
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Marketing procurementRetail media & ecommerceMarketing procurementBenchmark: Global Category Management - E-commerce
Read more about "Benchmark: Global Category Management - E-commerce"WFA member survey on the category management of e-commerce / digital commerce initiatives by marketing procurement.
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Agency managementMarketing procurementMarketing procurementSourcing Forum meeting overview (November 2020)
Read more about "Sourcing Forum meeting overview (November 2020)"Overview of the Sourcing Forum held remotely on November 18, 2020.
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Brand purposeCreativityMy favourite campaign of 2020...
Read more about "My favourite campaign of 2020..."Six industry leaders highlight the work that has impressed them in this strangest of years.
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Marketing procurementMarketing procurementEco-Friendly Practices in Production
Read more about "Eco-Friendly Practices in Production"This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices in production.
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Marketing procurementCMO ForumMarketing procurementSurvey: Organising virtual and hybrid events
Read more about "Survey: Organising virtual and hybrid events"This WFA member survey looks at how organisations have been planning and managing their events in 2020 and beyond
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Agency managementMarketing procurementMarketing procurementSpotlight: Global Production - 2020 and beyond
Read more about "Spotlight: Global Production - 2020 and beyond"As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for brands to consider what is happening in the creative industry that will affect the way we produce content on the short/mid/long term.
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Agency managementIn-housingMarketing structureCMO ForumMarketing operationsSpotlight: Global Trends in Creative In-Housing
Read more about "Spotlight: Global Trends in Creative In-Housing"The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having created an in-house model of some shape or form.
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Marketing procurementMarketing operationsMarketing procurementBenchmark: Global Category Management - Consumer Promotions
Read more about "Benchmark: Global Category Management - Consumer Promotions"Member benchmark on category management of consumer promotions.
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Advertising & policyBrand purposeInclusive marketingWFA Better Marketing Pod Ep. 2: Marketing in times of Covid
Read more about "WFA Better Marketing Pod Ep. 2: Marketing in times of Covid"David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson
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Marketing capabilitiesWFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
Read more about "WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs"Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets and marketing practices. The program is developed with Human Capital Leadership Institute and supported by the Singapore Economic Development Board.
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Marketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategyBenchmark: Global marketing procurement team structures & workload allocation
Read more about "Benchmark: Global marketing procurement team structures & workload allocation"WFA member benchmark regarding workload allocation and related team structures.
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Marketing procurementMarketing procurementSourcing Forum meeting overview (October 2020)
Read more about "Sourcing Forum meeting overview (October 2020)"Overview of the Sourcing Forum held remotely on October 15, 2020.
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Marketing structureMarketing operationsWebinar: Where do great ads thrive?
Read more about "Webinar: Where do great ads thrive?"In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
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Advertising & policyDigital policyMarketing strategyMarketing strategyWebinar: The Economist presents The World in 2021
Read more about "Webinar: The Economist presents The World in 2021"The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report this November
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Marketing operationsSigns of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker
Read more about "Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker"More than half of major multinationals say they are no longer deferring campaigns
Investment still down on plans across Q1-Q3 with digital the only riser
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Brand purposeGlobal Marketer of the YearCMO ForumWhat are you looking for in the Global Marketer of the Year 2020?
Read more about "What are you looking for in the Global Marketer of the Year 2020?"Agility and purpose are top of the list for WFA’s expert jury when it comes to assessing marketing leadership in 2020.
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CMO ForumMarketing capabilitiesBenchmark: Measures of investment in marketing capability building
Read more about "Benchmark: Measures of investment in marketing capability building"WFA member benchmark covering measurement of investment in marketing capability building.
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Brand reputationGlobal Marketer of the YearCMO ForumWFA launches Global Marketer of the Year 2020
Read more about "WFA launches Global Marketer of the Year 2020"Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses during the pandemic and beyond
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Marketing procurementMarketing procurementThe endless possibilities of Computer Generated Imagery (CGI)
Read more about "The endless possibilities of Computer Generated Imagery (CGI)"This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.
