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Agency managementMarketing procurementMarketing procurement7 in 10 clients: changing remuneration models will improve relations with agencies
Read more about "7 in 10 clients: changing remuneration models will improve relations with agencies"Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs
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Advertising & policyMarketing procurementInclusive marketingMarketing procurementDiversity & Inclusion in the Production Industry
Read more about "Diversity & Inclusion in the Production Industry"White Paper from APR and WFA on diversity & inclusion with a focus on production
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Marketing procurementMarketing procurementPhotography: Product, Beauty & Life Style Shoots
Read more about "Photography: Product, Beauty & Life Style Shoots"This matrix lists variables of photography product shoots from the most complex (most expensive) to least complex (lower costs). This applies to any region of the world.
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Trends & forecastsMarketing procurementMarketing strategyMarketing procurementMarketing strategyGlobal Agency Remuneration 2018
Read more about "Global Agency Remuneration 2018"This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency remuneration models.
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Agency managementMarketing procurementMarketing capabilitiesMarketing organisationMarketing procurement
Benchmark on Engaging with local freelancers in Europe
Read more about "Benchmark on Engaging with local freelancers in Europe"WFA benchmark with insights on how to engage with relevant freelancer talent locally.
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Marketing procurementMarketing procurementWebinar: Content Production Strategy Framework
Read more about "Webinar: Content Production Strategy Framework"The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making sense of what to spend and with whom to work can be confusing. In this webinar, and based on key results from a recent WFA/APR study, were discussed options for choosing the right partners, setting up appropriate processes and best practices for producing more of the work you need.
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Trends & forecastsAgency managementMarketing effectivenessMarketing procurementMarketing procurement
Survey on Performance Marketing
Read more about "Survey on Performance Marketing"The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches, suppliers and tactics.
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Marketing capabilitiesMarketing operations8 insights for global marketers on sourcing content production
Read more about "8 insights for global marketers on sourcing content production"Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range of different types of resources to develop many forms of content.
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Influencer marketingMarketing procurementMarketing procurementSourcing Forum Meeting - Amsterdam November 2018
Read more about "Sourcing Forum Meeting - Amsterdam November 2018"Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018
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Marketing procurementMarketing procurementRecommendations for licensing fonts
Read more about "Recommendations for licensing fonts"Recommendations for licensing fonts
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Marketing procurementMarketing structureMarketing organisationMarketing procurementAgency Fee Decision Tree, an easier way to choose the right fee model
Read more about "Agency Fee Decision Tree, an easier way to choose the right fee model"The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models available to them.
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Trends & forecastsBrand purposeMarketing procurementMarketing operationsMarketing procurementWhy an Eco-Friendly Production Makes a World of Sense
Read more about "Why an Eco-Friendly Production Makes a World of Sense"The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the integrity of the production process.
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Agency managementMarketing procurementMarketing procurementRemuneración de agencias Latam
Read more about "Remuneración de agencias Latam"El presente estudio tiene como objetivo entregar una mirada actual a la forma en la que los anunciantes remuneran a sus agencias en Latinoamérica.
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CreativityMarketing procurementMarketing strategyMarketing procurementMarketing strategy
Recommended creative agencies in APAC
Read more about "Recommended creative agencies in APAC"WFA member benchmark. For additional details, please log in.
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Webinar: The future of agency rosters
Read more about "Webinar: The future of agency rosters"In this webinar with The Observatory International, you will learn about what WFA members are looking for from their rosters in the future and how they might go about fulfilling their evolving needs.
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Marketing procurementMarketing structureMarketing capabilitiesMarketing procurement
Benchmark on sourcing talent
Read more about "Benchmark on sourcing talent"WFA member benchmark. For additional details, please log in.
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In-housingMarketing procurementMarketing structureMarketing organisationMarketing procurement
Benchmark on Sourcing Adaptation & Transcreation
Read more about "Benchmark on Sourcing Adaptation & Transcreation"WFA member benchmark. For additional details, please log in.
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Agency managementCannes LionsWFA talks Better Marketing: The future of the agency model
Read more about "WFA talks Better Marketing: The future of the agency model"At Cannes Lions 2018, global CMOs shared their views on the future of the agency model: Raja Rajamannar (Mastercard), Syl Saller (Diageo), David Wheldon (RBS), Ian Wilson (Heineken)
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Agency managementMarketing procurementMarketing procurement
Benchmark on Production Pre-payments
Read more about "Benchmark on Production Pre-payments"WFA member benchmark. For additional details, please log in.
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Agency managementMarketing strategyCMO ForumMarketing capabilitiesMarketing operationsMarketing organisationMarketing strategy
Survey on Influencer Marketing
Read more about "Survey on Influencer Marketing"WFA member survey. For additional details, please log in.
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Agency managementCMO ForumNotes from the beach: the evolution of partnerships
Read more about "Notes from the beach: the evolution of partnerships"No matter how much rosé-fuelled backslapping, any event which brings partners together to champion and elevate creativity and innovation in our industry must be a force for good.
