The Coalition for Better Ads can help do that, says Erard Gilles, WFA Public Affairs Manager

Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.

When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re one of them. Since the regulation came into force in 2018, anyone marketing to people within the EU needs to be fully GDPR compliant. This means making major changes to how you capture and process consumer data and how your consumers interact with your brand online through your website or your app.

Ignore GDPR and you run the risk of heavy fines and damage to your reputation. But you don’t need to face this alone. At WFA we’re working hard to give members the advice they need. 

Meeting materials for WFA members.

A new survey of global marketers highlights the need for brand organisations to work faster and harder to get to grips with the challenges of GDPR, even if they are not based in the EU

WFA member survey on how members are evaluating the impact of GDPR on their business.

In this webinar, the Coalition for Better Ads will present the Better Ads Standards and the Coalition’s journey.

The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model choices; how they might adopt processes to better exploit data, and how can this account for global vs local structures.

Mobile World Congress is big. Surprisingly big.

In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in Brussels.