Posts about Event reports

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    PAG Platform Policy Group Meeting Overview (July 2019, Brussels)
    Advertising & policyDigital policyPrivacy & tech

    PAG Platform Policy Group Meeting Overview (July 2019, Brussels)

    Overview of the Policy Action Group (PAG) Platform Policy Group meeting held on July 16th, 2019

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  2.    RAC Programme meeting overview (July 2019)
    Advertising & policyDigital policy

    RAC Programme meeting overview (July 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on July 10th, 2019 in Washington D.C.

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  3.    CMO Forum meeting overview (June 2019)
    Marketing structureCannes LionsCMO ForumMarketing operations

    CMO Forum meeting overview (June 2019)

    Overview of the CMO Forum held on June 20th, 2019 in Cannes

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  4.    Sourcing Forum meeting overview (June 2019)
    Agency managementMarketing procurementMarketing structureMarketing procurement

    Sourcing Forum meeting overview (June 2019)

    Overview of the Sourcing Forum held on June 26th, 2019 in New York.

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  5.    Redefining the marketing procurement value proposition
    Marketing procurementMarketing procurement

    Redefining the marketing procurement value proposition

    ProcureCon Marketing London was another great opportunity to gather industry feedback on WFA’s goal of redesigning marketing procurement and making it a true strategic business partner.

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  6.    Data Ethics Board meeting overview (24 June 2019)
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (24 June 2019)

    Overview of the Data Ethics Board meeting held on June 24th, 2019

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  7.    Data Ethics Board meeting overview (6 June 2019)
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (6 June 2019)

    Overview of the Data Ethics Board meeting held on June 6th, 2019 in London

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  8.    DGX meeting overview (June 2019)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (June 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on June 13th, 2019 in Singapore

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  9.    Media Forum Meeting Overview (June 2019, Shanghai)
    Ad tech

    Media Forum Meeting Overview (June 2019, Shanghai)

    Overview of the Media Forum held on June 27th, 2019 in Shanghai

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  10.    Seven take-outs from Cannes 2019
    Brand reputationCreativityMarketing strategyCannes LionsMarketing strategy

    Seven take-outs from Cannes 2019

    So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the Riviera.

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  11.    Sourcing Forum meeting overview (May 2019)
    Marketing procurementDigital media transformationMarketing procurement

    Sourcing Forum meeting overview (May 2019)

    Overview of the Sourcing Forum held on May 15th, 2019 in Nyon.

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  12.    WFA Forum (May 2019, Japan)
    Agency managementMarketing structure

    WFA Forum (May 2019, Japan)

    Overview of the WFA Forum held on May 29th, 2019 in Tokyo

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  13.    RAC Programme meeting overview (May 2019)
    Advertising & policyDigital policy

    RAC Programme meeting overview (May 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on May 8th, 2019 in Brussels

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  14.    PAG Meeting Overview (May 2019, Brussels)
    Advertising & policyDigital policyMarketing structure

    PAG Meeting Overview (May 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.

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  15.    Sourcing Forum meeting overview (April 2019)
    Marketing procurementMarketing operationsMarketing procurement

    Sourcing Forum meeting overview (April 2019)

    Overview of the Sourcing Forum held on April 24th, 2019 in Shanghai.

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  16.    Data Ethics Board meeting overview (April 2019)
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (April 2019)

    Overview of the Data Ethics Board meeting held on April 8th, 2019

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  17.    Sourcing Forum meeting overview (March 2019)
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (March 2019)

    Overview of the Sourcing Forum held on March 27th, 2019 in Lisbon.

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  18.    Progressive Programmatic Solutions workshop overview (April 2019)

    Progressive Programmatic Solutions workshop overview (April 2019)

    Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore

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  19.    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
    Advertising & policyBrand purposeGlobal Marketer WeekInclusive marketing

    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals

    Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.

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  20.    Data Ethics Board meeting overview (March 2019)
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (March 2019)

    Overview of the Data Ethics Board meeting held on March 21st, 2019 in London

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  21.    10 years of Project Reconnect: What we've learned
    Brand purposeGlobal Marketer Week

    10 years of Project Reconnect: What we've learned

    Will Gilroy (WFA) and Jon Wilkins (Karmarama) recap on a decade of leading WFA’s Project Reconnect, focusing on some of the main highlights and introduce a brand-new guide which captures what we have learned.

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