Posts about Laura Forcetti

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark on global sponsorship investments
    Benchmark
    Marketing procurementMarketing structureMarketing operationsMarketing procurement

    Benchmark on global sponsorship investments

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on global sponsorship investments"
  2. Benchmark on sourcing post-production
    Benchmark
    Marketing procurementMarketing structureMarketing procurement

    Benchmark on sourcing post-production

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on sourcing post-production"
  3. Webinar: Marketing Production Trends for 2019
    Video
    Marketing procurementMarketing procurement

    Webinar: Marketing Production Trends for 2019

    WFA, APR

    Webinar with Advertising Production Resources (APR) on global marketing production trends for 2019

    Read more about "Webinar: Marketing Production Trends for 2019"
  4. Benchmark on Supplier Relationship Management (SRM) models
    Benchmark
    Agency managementMarketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Benchmark on Supplier Relationship Management (SRM) models

    WFA

     WFA member bechmark. For additional details, please log in.

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  5. Annual Report 2018
    Report
    Advertising & policyDigital policyMedia & analyticsCMO Forum

    Annual Report 2018

    WFA

    WFA's annual report with marketing, policy and event highlights from 2018.

    Read more about "Annual Report 2018"
  6. Webinar: Global Agency Remuneration 2018
    BenchmarkVideo
    Marketing procurementMarketing procurement

    Webinar: Global Agency Remuneration 2018

    WFA, The Observatory

    A webinar covering some of the key findings from our joint study on Global Agency Remuneration with The Observatory International

    Read more about "Webinar: Global Agency Remuneration 2018"
  7. 7 in 10 clients: changing remuneration models will improve relations with agencies
    Press releasesReport
    Agency managementMarketing procurementMarketing procurement

    7 in 10 clients: changing remuneration models will improve relations with agencies

    WFA

    Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs

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  8. Global Agency Remuneration 2018
    Benchmark
    Trends & forecastsMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Global Agency Remuneration 2018

    WFA, The Observatory

    This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency remuneration models.

    Read more about "Global Agency Remuneration 2018"
  9. Benchmark on Engaging with local freelancers in Europe
    Benchmark
    Agency managementMarketing procurementMarketing capabilitiesMarketing organisationMarketing procurement

    Benchmark on Engaging with local freelancers in Europe

    WFA

     WFA benchmark with insights on how to engage with relevant freelancer talent locally.

    Read more about "Benchmark on Engaging with local freelancers in Europe"
  10. Webinar: Content Production Strategy Framework
    Video
    Marketing procurementMarketing procurement

    Webinar: Content Production Strategy Framework

    WFA, APR

    The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making sense of what to spend and with whom to work can be confusing. In this webinar, and based on key results from a recent WFA/APR study, were discussed options for choosing the right partners, setting up appropriate processes and best practices for producing more of the work you need.

    Read more about "Webinar: Content Production Strategy Framework"
  11. Survey on Performance Marketing
    Benchmark
    Trends & forecastsAgency managementMarketing effectivenessMarketing procurementMarketing procurement

    Survey on Performance Marketing

    WFA

    The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches, suppliers and tactics.

    Read more about "Survey on Performance Marketing"
  12. Sourcing Forum Meeting - Amsterdam November 2018
    Event reports
    Influencer marketingMarketing procurementMarketing procurement

    Sourcing Forum Meeting - Amsterdam November 2018

    WFA

    Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018

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  13. Agency Fee Decision Tree, an easier way to choose the right fee model
    Report
    Marketing procurementMarketing structureMarketing organisationMarketing procurement

    Agency Fee Decision Tree, an easier way to choose the right fee model

    trinity P3

    The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models available to them.

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    Read more about "Agency Fee Decision Tree, an easier way to choose the right fee model"
  14. Why an Eco-Friendly Production Makes a World of Sense
    Report
    Trends & forecastsBrand purposeMarketing procurementMarketing operationsMarketing procurement

    Why an Eco-Friendly Production Makes a World of Sense

    APR

    The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the integrity of the production process.

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    Read more about "Why an Eco-Friendly Production Makes a World of Sense"
  15. Remuneración de agencias Latam
    Report
    Agency managementMarketing procurementMarketing procurement

    Remuneración de agencias Latam

    Diafano

    El presente estudio tiene como objetivo entregar una mirada actual a la forma en la que los anunciantes remuneran a sus agencias en Latinoamérica. 

    Read more about "Remuneración de agencias Latam"
  16. Recommended creative agencies in APAC
    Benchmark
    CreativityMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Recommended creative agencies in APAC

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Recommended creative agencies in APAC"
  17. Survey on content production-data and benchmarking
    Benchmark
    Trends & forecastsAgency managementCreativityMedia & analyticsMarketing procurementContent marketingMarketing operationsMarketing procurement

    Survey on content production-data and benchmarking

    WFA, APR

    WFA member survey. For additional details, please log in.

    Read more about "Survey on content production-data and benchmarking"
  18. Benchmark on sourcing talent
    Benchmark
    Marketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Benchmark on sourcing talent

    WFA

      WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on sourcing talent"
  19. Benchmark on Sourcing Adaptation & Transcreation
    Benchmark
    In-housingMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark on Sourcing Adaptation & Transcreation

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Sourcing Adaptation & Transcreation"
  20. Benchmark on Production Pre-payments
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Production Pre-payments

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Production Pre-payments"
  21. Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years
    Expert opinion
    Marketing procurementMarketing procurement

    Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years

    Laura Forcetti

    It’s clear that there are big opportunities for marketing procurement to fundamentally change the perception of the discipline, writes Laura Forcetti, WFA Global Marketing Sourcing Manager

    Read more about "Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years"