Posts about Marketing procurement

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Recommended law firms with media contract drafting experience
    Benchmark
    Marketing procurementMarketing capabilitiesMarketing procurement

    Recommended law firms with media contract drafting experience

    WFA

       WFA member benchmark. For additional details, please log in.

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  2. Sourcing Forum Meeting Overview Amsterdam June 2017
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview Amsterdam June 2017

    WFA

     

    Read more about "Sourcing Forum Meeting Overview Amsterdam June 2017"
  3. Benchmark on Integrated Production
    Benchmark
    Marketing procurementCMO ForumMarketing procurement

    Benchmark on Integrated Production

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Integrated Production"
  4. Benchmark on recommended influencer agencies
    Benchmark
    Agency managementInfluencer marketingMarketing procurementCMO ForumMarketing procurement

    Benchmark on recommended influencer agencies

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended influencer agencies"
  5. Benchmark on Scatter vs Upfront: US TV Market
    Benchmark
    Marketing procurementMarketing operationsMarketing procurement

    Benchmark on Scatter vs Upfront: US TV Market

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Scatter vs Upfront: US TV Market"
  6. Best practice: global media transparency & contracts (2017)
    Report
    Global Marketer WeekMarketing procurementMarketing procurement

    Best practice: global media transparency & contracts (2017)

    WFA

     Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency & Contracts workshops considered solutions to some challenges.

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  7. Overcoming people & capability challenges
    Report
    Global Marketer WeekMarketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Overcoming people & capability challenges

    WFA

    Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People & Capabilities workshops considered approaches companies should be considering to build capability worldwide.

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  8. Marketing Procurement Maturity Assessment 2017
    Benchmark
    Agency managementMarketing procurementMarketing organisationMarketing procurement

    Marketing Procurement Maturity Assessment 2017

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Marketing Procurement Maturity Assessment 2017"
  9. Survey results on Agency evaluation
    Benchmark
    Agency managementMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Survey results on Agency evaluation

    WFA, Decideware

    WFA member survey. For additional details, please log in.

    Read more about "Survey results on Agency evaluation"
  10. Benchmark on trade mark clearance for design and logo agencies
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on trade mark clearance for design and logo agencies

    WFA

     WFA benchmark on trade mark protection, liability and the role of the agency in rights ownership and management.

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  11. SOURCING FORUM Meeting Overview NY December 2016
    Event reports
    Marketing procurementMarketing procurement

    SOURCING FORUM Meeting Overview NY December 2016

    WFA

     

    Read more about "SOURCING FORUM Meeting Overview NY December 2016"
  12. SOURCING FORUM Meeting Overview Paris November 2016
    Event reports
    Marketing procurementMarketing procurement

    SOURCING FORUM Meeting Overview Paris November 2016

    WFA

     

    Read more about "SOURCING FORUM Meeting Overview Paris November 2016"
  13. Benchmark on the use of crowd-sourcing
    Benchmark
    Marketing procurementMarketing capabilitiesMarketing procurement

    Benchmark on the use of crowd-sourcing

    WFA

    WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application in producing ideas and content.

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  14. SOURCING FORUM Meeting Overview Singapore September 2016
    Event reports
    Marketing procurementMarketing procurement

    SOURCING FORUM Meeting Overview Singapore September 2016

    WFA

     

    Read more about "SOURCING FORUM Meeting Overview Singapore September 2016"
  15. Benchmark on recommended Customer Data Strategy Consultants
    Benchmark
    Agency managementMedia & analyticsMarketing procurementMarketing procurement

    Benchmark on recommended Customer Data Strategy Consultants

    WFA

     WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.

    Read more about "Benchmark on recommended Customer Data Strategy Consultants"
  16. Benchmark on recommended Creative agencies in Middle East
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended Creative agencies in Middle East

    WFA

    WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that could be described as boutique.

    Read more about "Benchmark on recommended Creative agencies in Middle East"
  17. Survey on measuring market share
    Benchmark
    Marketing procurementMarketing procurement

    Survey on measuring market share

    WFA

    Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and the use of different sales, unit and volume share calculations.

    Read more about "Survey on measuring market share"
  18. Benchmark on recommended eCommerce partners in Europe
    Benchmark
    Agency managementMarketing procurementRetail media & ecommerceMarketing procurement

    Benchmark on recommended eCommerce partners in Europe

    WFA

     WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.

    Read more about "Benchmark on recommended eCommerce partners in Europe"
  19. Benchmark on recommended creative agencies and consultancies
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended creative agencies and consultancies

    WFA

    An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.

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  20. Benchmark on the use of supply chain financing
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on the use of supply chain financing

    WFA

    Benchmark on the use of supply chain financing within marketing, looking at how the extension of payment terms can be mitigated by 3rd party financing.

    Read more about "Benchmark on the use of supply chain financing"
  21. Survey on Managing PR suppliers
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Survey on Managing PR suppliers

    WFA

    Survey on how members source and manage the public relations category. 

    Read more about "Survey on Managing PR suppliers"