Posts about Advertising & policy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Webinar: AI & advertising, a consumer perspective
    Advertising & policyDigital policyAd techPrivacy & techAI

    Webinar: AI & advertising, a consumer perspective

    A report on the potential harms of AI powered advertising, and thoughts on redesigning the system.

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  2.    Webinar: Diversidad e inclusion en la industria publicitaria
    Advertising & policyInclusive marketing

    Webinar: Diversidad e inclusion en la industria publicitaria

    ¿Qué pueden hacer las marcas para intensificar sus esfuerzos de diversidad e inclusión?

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  3.    Privacy in China: the new draft PIPL and what it could mean for advertisers
    Advertising & policyDigital policyPrivacy & tech

    Privacy in China: the new draft PIPL and what it could mean for advertisers

    A briefing session on China’s new draft Personal Information Protection Law.

    Read more about "Privacy in China: the new draft PIPL and what it could mean for advertisers"
  4.    DGX meeting overview: Competition and digital advertising (October 2020)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview: Competition and digital advertising (October 2020)

    Overview of the special Digital Governance Exchange (DGX) session on competition and digital advertising held remotely on 30 October, 2020.

    Read more about "DGX meeting overview: Competition and digital advertising (October 2020)"
  5.    WFA Better Marketing Pod Ep. 2: Marketing in times of Covid
    Advertising & policyBrand purposeInclusive marketing

    WFA Better Marketing Pod Ep. 2: Marketing in times of Covid

    David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson

    Read more about "WFA Better Marketing Pod Ep. 2: Marketing in times of Covid"
  6. Advertising & policyInclusive marketing

    WFA Better Marketing Pod Ep.1: Diversity & Inclusion

    David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin

    Read more about "WFA Better Marketing Pod Ep.1: Diversity & Inclusion"
  7. Advertising & policy

    Industry experts on the next steps for brand safety

    Please note that GARM was discontinued on August 8 2024. See more here.

    The new agreement on harmful content in the digital space achieved within the Global Alliance for Responsible Media highlights the need for action from brands as well as platforms. It’s not simple, however, and our five industry experts describe the next steps for brands, ranging from ensuring that the same standards are applied to all the media partners they invest with, through to an emphasis on ensuring brand safety efforts do not lead to discrimination against certain sections of the population.

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  8.    DGX meeting overview (October 2020)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (October 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 21 October, 2020

    Read more about "DGX meeting overview (October 2020)"
  9.    DSA task force Meeting Overview (October 2020)
    Advertising & policyDigital policy

    DSA task force Meeting Overview (October 2020)

    The WFA DSA task force met on 12 October 2020 to discuss the Digital Services Act.

    Read more about "DSA task force Meeting Overview (October 2020)"
  10.    Webinar: The Economist presents The World in 2021
    Advertising & policyDigital policyMarketing strategyMarketing strategy

    Webinar: The Economist presents The World in 2021

    The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report this November

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  11.    Google’s restrictions on food marketing to minors
    Advertising & policy

    Google’s restrictions on food marketing to minors

    An overview of Google’s new food marketing policies and a comparative overview of Google’s nutrition criteria versus the EU Pledge nutrition criteria.

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  12.    DGX Benchmark: EU-US Data Transfers
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark: EU-US Data Transfers

    This WFA member benchmark covers member experiences regarding data transfers between the EU and the US.

    Read more about "DGX Benchmark: EU-US Data Transfers"
  13.    EU Consultation on consumer policy: WFA responses and key messages
    Advertising & policySustainability

    EU Consultation on consumer policy: WFA responses and key messages

    This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New Consumer Agenda”. 

    Read more about "EU Consultation on consumer policy: WFA responses and key messages"
  14.    PAG Meeting Overview (September 2020, Brussels)
    Advertising & policyDigital policy

    PAG Meeting Overview (September 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 22 September 2020.

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  15.    Data Ethics Board meeting overview (September 2020)
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (September 2020)

    Overview of the Data Ethics Board meeting held on 21 September 2020.

    Read more about "Data Ethics Board meeting overview (September 2020)"
  16.    RAC Programme Meeting Overview (September 2020)
    Advertising & policyDigital policyInclusive marketing

    RAC Programme Meeting Overview (September 2020)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 23 September 2020.

    Read more about "RAC Programme Meeting Overview (September 2020)"
  17.    WFA and platforms make major progress to address harmful content
    Advertising & policy

    WFA and platforms make major progress to address harmful content

    Please note that GARM was discontinued on August 8 2024. See more here.

    Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability framework for the advertising industry.

    Read more about "WFA and platforms make major progress to address harmful content"
  18.    WFA Q&A session with Google on digital services taxes
    Advertising & policyDigital policyAd tech

    WFA Q&A session with Google on digital services taxes

    Overview of WFA’s Q&A session with Google on their announcement to raise the price of advertising in the UK, Austria and Turkey.

    Read more about "WFA Q&A session with Google on digital services taxes"
  19.    DGX meeting overview (September 2020)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (September 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September, 2020.

    Read more about "DGX meeting overview (September 2020)"
  20.    WFA responses to the EU public consultation on the EU Democracy Action Plan
    Advertising & policyDigital policyPrivacy & tech

    WFA responses to the EU public consultation on the EU Democracy Action Plan

    This document outlines responses to the European Commission’s public consultation on the EU Democracy Action Plan.

    Read more about "WFA responses to the EU public consultation on the EU Democracy Action Plan"
  21.    ABA Manual for compliance with Brazil’s Data Protection Law
    Advertising & policyDigital policyPrivacy & tech

    ABA Manual for compliance with Brazil’s Data Protection Law

    Brazilian advertiser association ABA produces manual for compliance with the LGPD

    Read more about "ABA Manual for compliance with Brazil’s Data Protection Law"