Posts about Event reports

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Better Marketing: Marketing can save the Internet
    Brand purposeGlobal Marketer Week

    Better Marketing: Marketing can save the Internet

    Adrian Lovett, President & CEO of the World Wide Web Foundation, makes the case on how marketing can change the world for the better.

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  2.    Better Marketing: Marketing can deliver meaningful human experiences
    Brand purposeGlobal Marketer Week

    Better Marketing: Marketing can deliver meaningful human experiences

    Jon Wilkins, Executive Chairman of Karmarama, makes the case on how marketing can change the world for the better.

    Read more about "Better Marketing: Marketing can deliver meaningful human experiences"
  3.    Better Marketing: Marketing can deliver positive social and political change
    Brand purposeGlobal Marketer Week

    Better Marketing: Marketing can deliver positive social and political change

    Paul Kemp-Robertson, Co-Founder & Chief Brand Officer of Contagious, makes the case on how marketing can change the world for the better. 

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  4.    RAC Programme meeting overview (February 2019)
    Advertising & policy

    RAC Programme meeting overview (February 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on February 27th, 2019 in Brussels

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  5.    PAG Meeting Overview (February 2019, Brussels)
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (February 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in Brussels.

    Read more about "PAG Meeting Overview (February 2019, Brussels)"
  6.    DGX meeting overview (March 2019)
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (March 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on March 7th, 2019 in London

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  7.    Data Ethics Board meeting overview (February 2019)
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (February 2019)

    Overview of the Data Ethics Board meeting held on February 15th, 2019

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  8.    Media Forum meeting overview (February 2019, Singapore)
    In-housingMedia transformation

    Media Forum meeting overview (February 2019, Singapore)

    Overview of the Media Forum held on February 12th, 2019 in Singapore.

    Read more about "Media Forum meeting overview (February 2019, Singapore)"
  9.    DGX meeting overview (February 2019)
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (February 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on February 7th, 2019 in California

    Read more about "DGX meeting overview (February 2019)"
  10.    Media Forum Meeting Overview (November 2018, New York)
    In-housingMedia transformation

    Media Forum Meeting Overview (November 2018, New York)

    Overview of the Media Forum held on November 7th, 2019 in New York.

    Read more about "Media Forum Meeting Overview (November 2018, New York)"
  11.    Media Forum meeting overview (October 2018, Amsterdam)
    In-housingMedia transformation

    Media Forum meeting overview (October 2018, Amsterdam)

    Overview of the Media Forum held on October 24th, 2018 in Amsterdam.

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  12.    Sourcing Forum Meeting Overview NY December 2018
    Marketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Sourcing Forum Meeting Overview NY December 2018

    The WFA Sourcing Forum members met in New York on December 2018. The key topics include challenges of the sourcing functions, procurement as change agents and metrics modernization. 

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  13.    DGX meeting materials - (December 2018)
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX meeting materials - (December 2018)

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

    Read more about "DGX meeting materials - (December 2018)"
  14.    Digital Governance Exchange meeting – December 2018, London
    Advertising & policyDigital policy

    Digital Governance Exchange meeting – December 2018, London

    In this article, you can access the materials from the latest Digital Governance Exchange meeting in London on December 6, 2018

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  15.    8 insights for global marketers on sourcing content production
    Marketing capabilitiesMarketing operations

    8 insights for global marketers on sourcing content production

    Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range of different types of resources to develop many forms of content.

    Read more about "8 insights for global marketers on sourcing content production"
  16.    RAC Meeting – November, 2018
    Advertising & policy

    RAC Meeting – November, 2018

    Presentations and meeting overview from WFA's Responsible Advertising and Children meeting on November 21, 2018.

    Read more about "RAC Meeting – November, 2018"
  17.    PAG Meeting Overview (November 2018, Brussels)
    Advertising & policyDigital policy

    PAG Meeting Overview (November 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 November 2018.

    Read more about "PAG Meeting Overview (November 2018, Brussels)"
  18.    Sourcing Forum Meeting - Amsterdam November 2018
    Influencer marketingMarketing procurementMarketing procurement

    Sourcing Forum Meeting - Amsterdam November 2018

    Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018

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  19.    Data Transparency Advisory Board meeting materials October 2018

    Data Transparency Advisory Board meeting materials October 2018

     

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  20.    Sourcing Forum Meeting Overview Singapore October 2018
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview Singapore October 2018

     

    Read more about "Sourcing Forum Meeting Overview Singapore October 2018"
  21.    DGX meeting overview (September 2018)
    Advertising & policyDigital policyAd techPrivacy & techGDPRMarketing technologyMarketing technology

    DGX meeting overview (September 2018)

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

    Read more about "DGX meeting overview (September 2018)"