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Selling to China’s 'now' consumer through social commerce
Read more about "Selling to China’s 'now' consumer through social commerce"Following up on a recent webinar for WFA members, Ali Zein Kazmi, VP Partnerships & Strategic Development, Asia & China, Ogilvy, provides insights into the opportunities and challenges of doing social commerce in China
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Advertising & policyAlcohol marketers seek to prevent minors from seeing alcohol ads
Read more about "Alcohol marketers seek to prevent minors from seeing alcohol ads"There is a perception shared by some that minors see many alcohol ads. The story that isn't being told, however, is that the industry has made big efforts in recent years to significantly reduce minors’ exposure to alcohol ads. WFA Policy Manager Julia Quintella explains.
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Agency managementValue at the time of the virus
Read more about "Value at the time of the virus"Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global Sourcing Lead, explains how.
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Global Marketer of the YearCMO ForumIn conversation with WFA's Global Marketer of the Year 2019
Read more about "In conversation with WFA's Global Marketer of the Year 2019"WFA CEO, Stephan Loerke, interviewed Lubomira Rochet, the Chief Digital Officer of L'Oréal, on her winning the Global Marketer of the Year award and what makes for great marketing in the future.
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Marketing structure2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)
Read more about "2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)"A recent member survey helped WFA identify the marketers' top priorities for 2020. Rob Dreblow analyses the top five.
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Digital policyEveryone’s talking about… privacy
Read more about "Everyone’s talking about… privacy"A new proposal for the often-nicknamed 'cookie law' sent waves through Brussels (and beyond) this February. Catherine Armitage comments on the latest developments.
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Advertising & policyGARM: Small steps and big leaps in pursuit of online safety
Read more about "GARM: Small steps and big leaps in pursuit of online safety"Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group formed at Cannes 2019 to address brand safety concerns
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Global Marketer of the YearMarketing strategyValue of advertisingInclusive marketingMarketing capabilitiesMarketing strategyTop 12 thoughts from our Global Marketer of the Year shortlist
Read more about "Top 12 thoughts from our Global Marketer of the Year shortlist"Global marketers at Burger King, Diageo, Grab, J&J, L’Oréal and P&G share insights on brand purpose, creativity, capabilities and partnerships
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Advertising & policyWFA responds to WHO-UNICEF-Lancet Commission report 'A future for the World's Children?'
Read more about "WFA responds to WHO-UNICEF-Lancet Commission report 'A future for the World's Children?'"The report was informed by a Commission of child and adolescent health experts from around the world
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2020, a time to elevate marketing, says WFA President, Raja Rajamannar
Read more about "2020, a time to elevate marketing, says WFA President, Raja Rajamannar"WFA President, Raja Rajamannar, calls on brands to 'rethink how they turn up in people's lives'
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Brand purposeMarketing structureDigital media transformationMarketing capabilitiesFour WFA partner predictions for 2020
Read more about "Four WFA partner predictions for 2020"Four of WFA’s strategic partners share their views on what will define marketing for the year ahead
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Global Marketer of the YearCMO ForumSee the six shortlisted nominees for WFA Global Marketer of the Year
Read more about "See the six shortlisted nominees for WFA Global Marketer of the Year"The shortlisted candidates for this year’s WFA Global Marketer of the Year talk about their roles in a new series of videos from the WFA. Voting closes on the 31st of January.
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WFA Predictions 2020
Read more about "WFA Predictions 2020"The WFA team share their predictions for what the next 12 months hold for brands.
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Global Marketer of the YearGlobal Marketer of the Year shortlist profiled
Read more about "Global Marketer of the Year shortlist profiled"The 2019 WFA Global Marketer of the Year has recognised an amazing array of marketing talent with its shortlist.
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2019: the year of heightened brand accountability
Read more about "2019: the year of heightened brand accountability"Brands are waking up to their responsibilities in both the digital and natural ecosystem, says WFA CEO Stephan Loerke.
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Ad techMarketing technologyMarketing technologyCan blockchain solve some of marketing’s biggest problems?
Read more about "Can blockchain solve some of marketing’s biggest problems?"The lack of transparency, fraud, brand safety and privacy are costing marketers billions each year. In a recent WFA webinar, R3's Greg Paull explained how some marketers are experimenting with technologies like blockchain to close gaps in the process.
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Global Marketer of the Year
Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'
Read more about "Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'"Mastercard’s chief marketing officer and WFA’s president Raja Rajamannar catches up with The Drum on the biggest issues facing the industry ahead of the reveal of the Marketer of the Year nominees.
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CMO ForumDigital media transformation7 things to keep in mind when designing for integration
Read more about "7 things to keep in mind when designing for integration"There are a few areas that research and experience suggest are important to focus on for delivering effective communication at pace and scale, says Julia Kraft, WFA Marketing Services Manager
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Advertising & policyDigital policyTake-outs from the Data Protection Congress 2019
Read more about "Take-outs from the Data Protection Congress 2019"WFA's Director of Digital Policy, Catherine Armitage, shares her main take-aways from this year's IAPP Data Protection Congress in Brussels
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GamingVideo gaming: Why it matters to non-endemic brand owners
Read more about "Video gaming: Why it matters to non-endemic brand owners"We are well past the point where video gaming can be viewed as a subculture and readily ignored by brands, says James Redden, Managing Director, 2CV
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Steering Media from the Centre
Read more about "Steering Media from the Centre"In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.
