Posts about Laura Forcetti

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Survey on The Future of Agency Rosters
    Benchmark
    Agency managementMarketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategy

    Survey on The Future of Agency Rosters

    WFA, The Observatory

       

    Read more about "Survey on The Future of Agency Rosters"
  2. Benchmark on Ecommerce capabilities
    Benchmark
    Agency managementRetail media & ecommerceMarketing capabilities

    Benchmark on Ecommerce capabilities

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ecommerce capabilities"
  3. Deliverable-driven agency payments
    Expert opinionEvent reports
    Marketing procurementMarketing procurement

    Deliverable-driven agency payments

    Laura Forcetti

    Seven tips for more effective agency compensation

    Read more about "Deliverable-driven agency payments"
  4. Benchmark: Sourcing production consultants
    Benchmark
    Agency managementMarketing capabilitiesMarketing organisation

    Benchmark: Sourcing production consultants

    WFA

    This WFA member benchmark covers how brands are managing complexities around production consultations and evolving their relationships with them in order to continuously yield value.

    Read more about "Benchmark: Sourcing production consultants"
  5. Marketing Procurement Category Tree
    Benchmark
    Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Marketing Procurement Category Tree

    WFA

    WFA member survey. For additional details, please log in.

    Read more about "Marketing Procurement Category Tree"
  6. Experiential sampling agencies in Great Britain and Ireland
    Benchmark
    Media & analyticsMarketing procurementMarketing procurement

    Experiential sampling agencies in Great Britain and Ireland

    WFA

    WFA member survey. For additional details, please log in.

    Read more about "Experiential sampling agencies in Great Britain and Ireland"
  7. Choosing a Digital Asset Management (DAM) System
    Benchmark
    Media & analyticsMarketing procurementMarketing procurement

    Choosing a Digital Asset Management (DAM) System

    WFA

    WFA member survey. For additional details, please log in.

    Read more about "Choosing a Digital Asset Management (DAM) System"
  8. Survey results on sourcing experiential and marketing materials
    Benchmark
    Marketing procurementMarketing strategyMarketing procurementMarketing strategy

    Survey results on sourcing experiential and marketing materials

    WFA, InnerWorkings

    WFA member survey. For additional details, please log in.

    Read more about "Survey results on sourcing experiential and marketing materials"
  9. Benchmark on recommended Digital Analytics Agencies
    Benchmark
    Agency managementMedia & analytics

    Benchmark on recommended Digital Analytics Agencies

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended Digital Analytics Agencies"
  10. Recommended law firms with media contract drafting experience
    Benchmark
    Marketing procurementMarketing capabilitiesMarketing procurement

    Recommended law firms with media contract drafting experience

    WFA

       WFA member benchmark. For additional details, please log in.

    Read more about "Recommended law firms with media contract drafting experience"
  11. Benchmark on Integrated Production
    Benchmark
    Marketing procurementCMO ForumMarketing procurement

    Benchmark on Integrated Production

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Integrated Production"
  12. Best practice: global media transparency & contracts (2017)
    Report
    Global Marketer WeekMarketing procurementMarketing procurement

    Best practice: global media transparency & contracts (2017)

    WFA

     Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency & Contracts workshops considered solutions to some challenges.

    Read more about "Best practice: global media transparency & contracts (2017)"
  13. Marketing Procurement Maturity Assessment 2017
    Benchmark
    Agency managementMarketing procurementMarketing organisationMarketing procurement

    Marketing Procurement Maturity Assessment 2017

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Marketing Procurement Maturity Assessment 2017"
  14. Survey results on Agency evaluation
    Benchmark
    Agency managementMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Survey results on Agency evaluation

    WFA, Decideware

    WFA member survey. For additional details, please log in.

    Read more about "Survey results on Agency evaluation"
  15. Benchmark on trade mark clearance for design and logo agencies
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on trade mark clearance for design and logo agencies

    WFA

     WFA benchmark on trade mark protection, liability and the role of the agency in rights ownership and management.

    Read more about "Benchmark on trade mark clearance for design and logo agencies"
  16. Benchmark on the use of crowd-sourcing
    Benchmark
    Marketing procurementMarketing capabilitiesMarketing procurement

    Benchmark on the use of crowd-sourcing

    WFA

    WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application in producing ideas and content.

    Read more about "Benchmark on the use of crowd-sourcing"
  17. Survey on Global Ad Server Management
    Benchmark

    Survey on Global Ad Server Management

    WFA, Ebiquity

    The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving companies, who they are working with and how much they are spending on ad serving.

    Read more about "Survey on Global Ad Server Management"
  18. Survey on Working with adtech and martech startups
    Benchmark
    Ad techAgency managementMarketing structureCMO ForumMarketing organisation

    Survey on Working with adtech and martech startups

    WFA

    The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech startups working together.

    Read more about "Survey on Working with adtech and martech startups"
  19. Benchmark on recommended Customer Data Strategy Consultants
    Benchmark
    Agency managementMedia & analyticsMarketing procurementMarketing procurement

    Benchmark on recommended Customer Data Strategy Consultants

    WFA

     WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.

    Read more about "Benchmark on recommended Customer Data Strategy Consultants"
  20. Benchmark on recommended Creative agencies in Middle East
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended Creative agencies in Middle East

    WFA

    WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that could be described as boutique.

    Read more about "Benchmark on recommended Creative agencies in Middle East"
  21. Survey on measuring market share
    Benchmark
    Marketing procurementMarketing procurement

    Survey on measuring market share

    WFA

    Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and the use of different sales, unit and volume share calculations.

    Read more about "Survey on measuring market share"