Posts about Marketing strategy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker
    Press releases
    Marketing operations

    Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker

    WFA

    Some optimism as more than a quarter feel positive about the business environment for the next six months

    Read more about "Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker"
  2. Sourcing Forum meeting overview (June 2020)
    Event reports
    Marketing procurementMarketing structureMarketing procurement

    Sourcing Forum meeting overview (June 2020)

    WFA

    Overview of the Sourcing Forum held remotely on June 12th, 2020.

    Read more about "Sourcing Forum meeting overview (June 2020)"
  3. Webinar+: Programmatic supply-chain transparency
    Video
    Marketing technologyMarketing operationsMarketing technology

    Webinar+: Programmatic supply-chain transparency

    WFA

    This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published in 2020. Afterwards, WFA members discuss the topic both from a Global and an APAC perspective.

    Read more about "Webinar+: Programmatic supply-chain transparency"
  4. Benchmark: Rights management for actors and music
    Benchmark
    Marketing procurementMarketing structureMarketing procurement

    Benchmark: Rights management for actors and music

    WFA

    This WFA member benchmark covers the topic of rights/buyouts of actors and music composers and how to best manage this.

    Read more about "Benchmark: Rights management for actors and music"
  5. Capability Forum Overview (June, 2020)
    Event reports
    CMO ForumMarketing capabilities

    Capability Forum Overview (June, 2020)

    WFA

    Meeting overview and presentations from WFA’s Capability Forum meeting on 4 June 2020, which took place remotely.

    Read more about "Capability Forum Overview (June, 2020)"
  6. CMO Forum meeting overview (June 2020)
    Event reports
    Agency managementMarketing structureCMO Forum

    CMO Forum meeting overview (June 2020)

    WFA

    Overview of the CMO Forum held remotely on June 3, 2020.

    Read more about "CMO Forum meeting overview (June 2020)"
  7. Why did brands fail to pause ads on #BlackoutTuesday?
    Expert opinion
    Brand purposeBrand reputation

    Why did brands fail to pause ads on #BlackoutTuesday?

    Belinda Smith

    Brands have been pausing advertising activity at the slightest risk for years. Why then, asks WFA Global Diversity Ambassador, Belinda Smith, are so many continuing to push brand messages in the midst of a violent face-off?

    Read more about "Why did brands fail to pause ads on #BlackoutTuesday?"
  8. Benchmark: Inclusive events for people with disabilities
    Benchmark
    CMO Forum

    Benchmark: Inclusive events for people with disabilities

    WFA

    This member benchmark provides information on how to organize an inclusive event for people with disabilities.

    Read more about "Benchmark: Inclusive events for people with disabilities"
  9. Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
    Video
    Agency managementMarketing procurementRetail media & ecommerceMarketing procurement

    Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis

    WFA

    In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you can reasonably respond as a brand.

    Read more about "Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis"
  10. Webinar: Global Marketing Operations in 2020
    Video
    Marketing structureMarketing operationsMarketing organisation

    Webinar: Global Marketing Operations in 2020

    WFA, Flock

    Marketing operations is ramping up its role and taking on a more strategic function as major multinationals seek to transform their marketing organisations.

    Read more about "Webinar: Global Marketing Operations in 2020"
  11. Webinar: Client-agency performance evaluations: the agency view
    Video
    Marketing procurementMarketing procurement

    Webinar: Client-agency performance evaluations: the agency view

    WFA, Decideware

    One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency evaluation program.

    Read more about "Webinar: Client-agency performance evaluations: the agency view"
  12. The purpose of marketing will not change post Covid-19 but marketers must
    Expert opinion
    Brand purpose

    The purpose of marketing will not change post Covid-19 but marketers must

    Russell Parsons

    Although the landscape will be different, the purpose of marketing remains the same. Marketers need reminding of this as much as anyone else, says Marketing Week Editor-in-Chief, Russell Parsons

    Read more about "The purpose of marketing will not change post Covid-19 but marketers must"
  13. Marketing Operations expands remit at large multinationals
    Press releases
    Marketing operations

    Marketing Operations expands remit at large multinationals

    WFA

    Transformation has added strategic marketing support for the CMO and marketing effectiveness to the role as it becomes more critical for their organisations 

    Read more about "Marketing Operations expands remit at large multinationals"
  14. Will COVID-19 change marketing forever?
    Expert opinion
    Marketing structureMarketing operations

    Will COVID-19 change marketing forever?

    WFA

    WFA asked four industry experts whether COVID-19 has the power to change marketing forever - and if yes, in which ways.

    Read more about "Will COVID-19 change marketing forever?"
  15. Webinar: In search of the unicorn marketer
    VideoReport
    Trends & forecastsMarketing capabilitiesMarketing operations

    Webinar: In search of the unicorn marketer

    WFA

    We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.

    Read more about "Webinar: In search of the unicorn marketer"
  16. Sir Martin Sorrell: 10 observations on the business impact of COVID-19
    Expert opinion
    Marketing structureMarketing operations

    Sir Martin Sorrell: 10 observations on the business impact of COVID-19

    Sir Martin Sorrell

    S4 Capital's Sir Martin Sorrell shares his reflections on how COVID-19 is changing businesses.

    Read more about "Sir Martin Sorrell: 10 observations on the business impact of COVID-19"
  17. Client-agency performance evaluations: the agency view
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Client-agency performance evaluations: the agency view

    WFA, Decideware

    This survey examined client-agency performance evaluation programs from the perspective of the agency side.

    Read more about "Client-agency performance evaluations: the agency view"
  18. Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
    Video
    Agency managementMarketing structureCMO Forum

    Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis

    WFA

    As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges and opportunities for agency management leaders?

    Read more about "Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis"
  19. Emphasis of CMO role must be on effectively leading multi-faceted teams
    Press releasesReport
    Marketing structure

    Emphasis of CMO role must be on effectively leading multi-faceted teams

    WFA

    Marketers expanding remit to include sustainability and data ethics in the next five years

    Marketers say interpersonal skills critical to driving effective marketing teams worldwide

    Read more about "Emphasis of CMO role must be on effectively leading multi-faceted teams"
  20. Webinar: How transcreation can give a local edge to global messages
    Video
    Marketing procurementMarketing structureMarketing procurement

    Webinar: How transcreation can give a local edge to global messages

    WFA

    How to optimise content production globally while remaining relevant and effective locally.

    Read more about "Webinar: How transcreation can give a local edge to global messages"
  21. Benchmark: Calculation methods for social media savings
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Calculation methods for social media savings

    WFA

    This member benchmark examines calculation methods for social media savings.

    Read more about "Benchmark: Calculation methods for social media savings"