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Advertising & policyDigital policyYou can learn a lot from a dummy
Read more about "You can learn a lot from a dummy"It took over three decades for 90% of Americans to start buckling up, from only 14% in 1984. In the digital marketing world we don't have all that time to adopt such safety protections. Data protection is a sorely needed service, and it can't wait, says Lung Huang, Head of Growth Solutions for Mars Petcare.
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Advertising & policyDigital policyWFA position paper and responses to the EU public consultation on the Digital Services Act
Read more about "WFA position paper and responses to the EU public consultation on the Digital Services Act"Position paper and responses to the European Commission’s public consultation on the Digital Services Act package.
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Advertising & policyDigital policy
WFA draft responses to the EU public consultation on the EU Democracy Action Plan
Read more about "WFA draft responses to the EU public consultation on the EU Democracy Action Plan"Draft responses to the European Commission’s public consultation on the EU Democracy Action Plan
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Advertising & policy
Product placement under the revised AVMSD – Briefing note
Read more about "Product placement under the revised AVMSD – Briefing note"A briefing note on the transposition of the revised Audiovisual Media Services Directive (AVMSD), and the extension of product placement rules to user-generated videos.
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Advertising & policyDigital policyData governancePrivacy & techThree hot topics in digital policy
Read more about "Three hot topics in digital policy"Privacy, content and ethics are critical issues for companies seeking to get one step ahead, says Gabrielle Robitaille, Digital Policy Manager at WFA.
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Advertising & policyInclusive marketingTime to stop covering up our diversity
Read more about "Time to stop covering up our diversity"We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry Daykin, Senior Media Director EMEA at GSK Consumer Healthcare and WFA Global Diversity and Inclusion Ambassador.
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Advertising & policyInclusive marketingPutting an end to racially-loaded terms in marketing
Read more about "Putting an end to racially-loaded terms in marketing"WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist' for the biases they perpetuate
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Advertising & policyDigital policyAd techData governancePrivacy & techDGX meeting overview (July 2020)
Read more about "DGX meeting overview (July 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 7 July, 2020.
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Advertising & policyTrends & forecastsCOVID Compendium for Global Marketers
Read more about "COVID Compendium for Global Marketers"What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.
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Advertising & policyDigital policy
DSA task force Meeting Overview (June 2020)
Read more about "DSA task force Meeting Overview (June 2020)"The WFA DSA task force met on 10 and 23 June 2020 to discuss the Digital Services Act.
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Advertising & policyCannes LionsInclusive marketingIt’s time for action
Read more about "It’s time for action"WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as internally as matter of urgency.
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Advertising & policyDigital policyPrivacy & techData Ethics Board meeting overview (June 2020)
Read more about "Data Ethics Board meeting overview (June 2020)"Overview of the Data Ethics Board meeting held on 23 June 2020.
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Advertising & policyDigital policyData governancePrivacy & techWhy marketers must embrace ethical data use
Read more about "Why marketers must embrace ethical data use"To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in Technology, WFA asked four industry experts why prioritising people over data is so important for brands' long-term license to operate.
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Advertising & policy
Advertisers demand transparency and clarity around platforms’ content policies
Read more about "Advertisers demand transparency and clarity around platforms’ content policies"Statement by WFA CEO, Stephan Loerke
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Advertising & policy
Joint WFA-TIE position: product placement under the revised AVMSD
Read more about "Joint WFA-TIE position: product placement under the revised AVMSD"A joint position paper with Toy Industries of Europe offering recommendations for the transposition of the revised Audiovisual Media Services Directive (AVMSD)
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Advertising & policyDigital policyInclusive marketingRAC Programme Meeting Overview (May 2020)
Read more about "RAC Programme Meeting Overview (May 2020)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 27 May 2020.
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Advertising & policyInclusive marketingUN Women and WFA call on the industry to fight racism and inequality
Read more about "UN Women and WFA call on the industry to fight racism and inequality"Phumzile Mlambo-Ngcuka, UN Under-Secretary-General and Executive Director of UN Women, and Stephan Loerke, CEO, WFA, issue a joint statement and call for action
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Advertising & policyDigital policyPAG Meeting Overview (May 2020, Brussels)
Read more about "PAG Meeting Overview (May 2020, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26th May 2020 in Brussels.
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Advertising & policyDigital policyData governanceWFA launches world’s first guide on data ethics for brands
Read more about "WFA launches world’s first guide on data ethics for brands"Designed to help advertisers ensure data practices respect consumer interests
Research shows that 74% of CMOs think data ethics will be more important to their role in the next five years
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Advertising & policyDigital policyPrivacy & techWFA submission – Singapore PDPA consultation
Read more about "WFA submission – Singapore PDPA consultation"WFA’s submission to the public consultation on amendments to Singapore’s Personal Data Protection Act.
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Advertising & policyTrends & forecastsDigital policyAd techData governanceGDPRWebinar: GDPR and online advertising - what next?
Read more about "Webinar: GDPR and online advertising - what next?"This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next steps.
