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Marketing procurementCMO ForumMarketing procurementBenchmark on Integrated Production
Read more about "Benchmark on Integrated Production"WFA member benchmark. For additional details, please log in.
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Agency managementInfluencer marketingMarketing procurementCMO ForumMarketing procurement
Benchmark on recommended influencer agencies
Read more about "Benchmark on recommended influencer agencies"WFA member benchmark. For additional details, please log in.
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Global Marketer WeekMarketing procurementMarketing procurementBest practice: global media transparency & contracts (2017)
Read more about "Best practice: global media transparency & contracts (2017)"Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency & Contracts workshops considered solutions to some challenges.
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Ad techCross-media measurementMedia & analytics
Programmatic management fee benchmarking
Read more about "Programmatic management fee benchmarking"WFA member benchmark. For additional details, please log in.
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Agency managementCMO ForumMarketing organisation
Benchmark on recommended etail content agencies
Read more about "Benchmark on recommended etail content agencies"WFA member benchmark. For additional details, please log in.
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Agency managementMarketing strategyCMO ForumMarketing strategy
Survey on Briefing for integrated communications (2017)
Read more about "Survey on Briefing for integrated communications (2017)"WFA member survey. For additional details, please log in.
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Agency managementWebinar: Accelerating your startup programme
Read more about "Webinar: Accelerating your startup programme"In this webinar, WFA will share the results from a recent study into how big brands are developing their start-up collaboration.
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Agency managementMarketing procurementMarketing organisationMarketing procurement
Marketing Procurement Maturity Assessment 2017
Read more about "Marketing Procurement Maturity Assessment 2017"WFA member survey. For additional details, please log in.
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Agency management
Webinar: The integrated agency of the future
Read more about "Webinar: The integrated agency of the future"Webinar with Flock Associates & McDonald’s on their project to create an “agency of the future”: a customized, hybrid solution created to purposefully blur the lines between digital, tech, creative & content production resources
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Agency managementMarketing organisation
Benchmark on Digital & Social Agency Recommendations in the UK
Read more about "Benchmark on Digital & Social Agency Recommendations in the UK"WFA member benchmark. For additional details, please log in.
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Agency managementMarketing procurementMarketing strategyMarketing procurementMarketing strategy
Survey results on Agency evaluation
Read more about "Survey results on Agency evaluation"WFA member survey. For additional details, please log in.
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Survey on Global Ad Server Management
Read more about "Survey on Global Ad Server Management"The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving companies, who they are working with and how much they are spending on ad serving.
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Ad techAgency managementMarketing structureCMO ForumMarketing organisationSurvey on Working with adtech and martech startups
Read more about "Survey on Working with adtech and martech startups"The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech startups working together.
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Benchmark on Media auditor RFP
Read more about "Benchmark on Media auditor RFP"WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was looking for recommendations on this process.
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Agency managementMedia & analyticsMarketing procurementMarketing procurementBenchmark on recommended Customer Data Strategy Consultants
Read more about "Benchmark on recommended Customer Data Strategy Consultants"WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
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Agency managementMarketing procurementMarketing procurementBenchmark on recommended Creative agencies in Middle East
Read more about "Benchmark on recommended Creative agencies in Middle East"WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that could be described as boutique.
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Marketing procurementMarketing procurementSurvey on measuring market share
Read more about "Survey on measuring market share"Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and the use of different sales, unit and volume share calculations.
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Agency managementMarketing procurementRetail media & ecommerceMarketing procurementBenchmark on recommended eCommerce partners in Europe
Read more about "Benchmark on recommended eCommerce partners in Europe"WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.
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Agency managementMarketing procurementMarketing procurementBenchmark on recommended creative agencies and consultancies
Read more about "Benchmark on recommended creative agencies and consultancies"An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.
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Marketing procurementMarketing procurementBenchmark on the use of supply chain financing
Read more about "Benchmark on the use of supply chain financing"Benchmark on the use of supply chain financing within marketing, looking at how the extension of payment terms can be mitigated by 3rd party financing.
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Agency managementMarketing procurementMarketing procurementSurvey on Managing PR suppliers
Read more about "Survey on Managing PR suppliers"Survey on how members source and manage the public relations category.
