Posts about Marketing strategy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
    Press releasesBenchmark
    Marketing operations

    Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker

    WFA

    Investment down in all channels, with TV suffering a 33% fall

    Crisis accelerates change in the way marketing organisations operate

    Read more about "Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker"
  2. Global Marketing Operations 2020
    Benchmark
    Marketing structureMarketing operationsMarketing organisation

    Global Marketing Operations 2020

    WFA, Flock

    This document provides an overview of results of a study into marketing operations amongst WFA members, run in March 2020.

    Read more about "Global Marketing Operations 2020"
  3. Sourcing Forum meeting overview (May 2020)
    Event reports
    Agency managementMarketing procurementMarketing structureMarketing procurement

    Sourcing Forum meeting overview (May 2020)

    WFA

    Overview of the Sourcing Forum held remotely on May 7th, 2020.

    Read more about "Sourcing Forum meeting overview (May 2020)"
  4. Benchmark: Recommended global social media agencies
    Benchmark
    Agency managementInfluencer marketingMarketing structureCMO Forum

    Benchmark: Recommended global social media agencies

    WFA

    This WFA benchmark gathered recommendations for global social media agencies.

    Read more about "Benchmark: Recommended global social media agencies"
  5. Webinar: A Marketer's guide to digital ad fraud
    Video
    Digital policyBrand reputationMarketing effectivenessMarketing technologyMarketing operationsMarketing technology

    Webinar: A Marketer's guide to digital ad fraud

    WFA

    This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.

    Read more about "Webinar: A Marketer's guide to digital ad fraud"
  6. CMO Forum meeting overview (April 2020)
    Event reports
    Agency managementMarketing structureCMO Forum

    CMO Forum meeting overview (April 2020)

    WFA

    Overview of the CMO Forum held remotely on April 30, 2020.

    Read more about "CMO Forum meeting overview (April 2020)"
  7. Survey: Maintaining good agency relationships during & after Covid-19 (China specific)
    Benchmark
    Trends & forecastsAgency managementMarketing procurementMarketing structureMarketing procurement

    Survey: Maintaining good agency relationships during & after Covid-19 (China specific)

    WFA

    This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19 epidemic.

    Read more about "Survey: Maintaining good agency relationships during & after Covid-19 (China specific)"
  8. Webinar+: Customer Experience in the New Normal
    Video
    Marketing effectivenessMarketing technologyCMO ForumMarketing operationsMarketing technology

    Webinar+: Customer Experience in the New Normal

    WFA

    In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper emotional journey, facilitating choice or improving loyalty.

    Read more about "Webinar+: Customer Experience in the New Normal"
  9. Webinar: An advertiser's guide to OTT media in APAC
    Video
    Marketing effectivenessCMO ForumMarketing operations

    Webinar: An advertiser's guide to OTT media in APAC

    WFA

    This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.

    Read more about "Webinar: An advertiser's guide to OTT media in APAC"
  10. WFA CEO: Coronavirus could show brands how to face up to the ultimate test
    Expert opinion
    Advertising & policyBrand purpose

    WFA CEO: Coronavirus could show brands how to face up to the ultimate test

    Stephan Loerke

    Corporate citizenship displayed during Coronavirus crisis could offer a prototype for how brands might help society face up to climate change, says Stephan Loerke.

    Read more about "WFA CEO: Coronavirus could show brands how to face up to the ultimate test"
  11. Webinar: Better sponsorship outcomes through better category management
    Video
    Marketing procurementMarketing strategyMarketing procurementMarketing strategy

    Webinar: Better sponsorship outcomes through better category management

    WFA

    This webinar examines processes and tools for better sponsorship investment management.

    Read more about "Webinar: Better sponsorship outcomes through better category management"
  12. Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic
    Video
    Marketing procurementMarketing procurement

    Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic

    WFA

    This webinar focusses on how experts are expecting the global content production ecosystem to evolve and how brands can respond.

    Read more about "Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic"
  13. Maintaining an appropriate level of governance with agencies
    Guides & templates
    Marketing procurementMarketing procurement

    Maintaining an appropriate level of governance with agencies

    WFA, Financial Progression

    Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract compliance audit programme in 2020

    Read more about "Maintaining an appropriate level of governance with agencies"
  14. Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis
    Press releases
    Marketing operations

    Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis

    WFA

    WFA compendium collates best-practice examples of how marketing teams are developing campaigns in response to the crisis

    Read more about "Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis"
  15. Webinar+: Crisis clinic - Managing your media in the Covid epidemic
    Video
    Marketing strategyMarketing operationsMarketing strategy

    Webinar+: Crisis clinic - Managing your media in the Covid epidemic

    WFA, DigitalDecisions, Ebiquity

    This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are expecting the media markets to evolve, and how you can respond.

    Read more about "Webinar+: Crisis clinic - Managing your media in the Covid epidemic"
  16. Webinar: WFA in 2020 - What’s now, what’s next
    Video
    Advertising & policyDigital policyMarketing procurementMarketing procurement

    Webinar: WFA in 2020 - What’s now, what’s next

    WFA

    The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the future.

    Read more about "Webinar: WFA in 2020 - What’s now, what’s next"
  17. Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
    Video
    Marketing procurementMarketing structureMarketing procurement

    Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19

    WFA

    This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and experiential marketing in light of the COVID-19 pandemic.

    Read more about "Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19"
  18. Webinar: Making the most of Dynamic Creative Optimisation (DCO)
    Video
    Ad techMarketing procurementMarketing technologyMarketing procurementMarketing technology

    Webinar: Making the most of Dynamic Creative Optimisation (DCO)

    WFA

    This webinar covers how to create a unified operating model that brings creative and media closer.

    Read more about "Webinar: Making the most of Dynamic Creative Optimisation (DCO)"
  19. Survey: Global Category Management - Displays & Point-of-Sale
    Benchmark
    Agency managementMarketing procurementMarketing strategySustainabilityMarketing procurementMarketing strategy

    Survey: Global Category Management - Displays & Point-of-Sale

    WFA

    WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).

    Read more about "Survey: Global Category Management - Displays & Point-of-Sale"
  20. Benchmark: Covid-19 Impact on Marketing
    Benchmark
    Marketing strategyMarketing structureMarketing strategy

    Benchmark: Covid-19 Impact on Marketing

    WFA

    This WFA member benchmark covers how members are reacting to the Covid-19 crisis and if/how it has impacted their marketing strategy.

    Read more about "Benchmark: Covid-19 Impact on Marketing"
  21. 2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)
    Expert opinion
    Marketing structure

    2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)

    Rob Dreblow

    A recent member survey helped WFA identify the marketers' top priorities for 2020. Rob Dreblow analyses the top five.

    Read more about "2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)"