Posts about Advertising & policy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Data collection in the crosshairs as kids’ screen time soars
    Advertising & policy

    Data collection in the crosshairs as kids’ screen time soars

    With children's screen time on the rise during the lockdown, concerns around their exposure to marketing and data collection practices online are on the rise, explains WFA Senior Policy Manager, Rebecka Allén.

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  2.    Webinar: The case for greater diversity and inclusion in marketing
    Advertising & policyTrends & forecastsInclusive marketing

    Webinar: The case for greater diversity and inclusion in marketing

    What can brands do to step up their diversity and inclusion efforts?

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  3.    Webinar+: Regulating illegal and harmful content: what does it mean for advertisers?
    Advertising & policyDigital policy

    Webinar+: Regulating illegal and harmful content: what does it mean for advertisers?

    A look at how recent moves to regulate illegal and harmful content around the world could impact advertisers and their brand safety efforts.

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  4.    Webinar+: TikTok’s approach to privacy and security
    Advertising & policyDigital policyPrivacy & tech

    Webinar+: TikTok’s approach to privacy and security

    A Q&A session with TikTok about privacy, security and brand safety on their platform.

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  5.    Data Safety Benchmarking & Analysis
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Data Safety Benchmarking & Analysis

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 1000+ advertiser websites carried out by Global Data Bank.

    Read more about "Data Safety Benchmarking & Analysis"
  6.    Webinar: Data safety and risk, benchmarking approaches across the industry
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Webinar: Data safety and risk, benchmarking approaches across the industry

    An analysis and benchmarking of data safety and risk across the industry

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  7.    WFA Q&A session with Google on advertiser identity verification
    Advertising & policyDigital policyAd techPrivacy & tech

    WFA Q&A session with Google on advertiser identity verification

    Overview of WFA’s Q&A sessions with Google on its announcement to require advertisers to verify their identities for ads served on its platforms.

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  8.    The power of diversity at a time of crisis
    Advertising & policyInclusive marketing

    The power of diversity at a time of crisis

    In times of isolation we need to prioritise diversity more than ever. WFA’s first ever diversity ambassadors, Belinda Smith, former EA marketing lead and Jerry Daykin, Senior Media Director at GSK, explain why.

    Read more about "The power of diversity at a time of crisis"
  9.    Experts make the case for greater diversity and inclusion in marketing
    Advertising & policyInclusive marketing

    Experts make the case for greater diversity and inclusion in marketing

    To coincide with the launch of the WFA Marketer’s Approach to Diversity and Inclusion, WFA asked six industry leaders why they think prioritising diversity and inclusion in the marketing industry is so important.

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  10.    Brand safety in the COVID-19 era
    Advertising & policy

    Brand safety in the COVID-19 era

    Please note that GARM was discontinued on August 8 2024. See more here.

    Coronavirus is creating new challenges for brand safety and the media ecosystem needs to work together to ensure consumers are protected. Rob Rakowitz, Initiative Lead for the Global Alliance for Responsible Media, explains.

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  11.    WFA CEO: Coronavirus could show brands how to face up to the ultimate test
    Advertising & policyBrand purpose

    WFA CEO: Coronavirus could show brands how to face up to the ultimate test

    Corporate citizenship displayed during Coronavirus crisis could offer a prototype for how brands might help society face up to climate change, says Stephan Loerke.

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  12.    Advertisers under pressure over Coronavirus reaction
    Advertising & policyValue of advertising

    Advertisers under pressure over Coronavirus reaction

    Avoiding content about Coronavirus is having a major impact on media companies. Advertisers should be wary of the impact their decisions are having. Gabrielle Robitaille, WFA's Digital Policy Manager, explains.

    Read more about "Advertisers under pressure over Coronavirus reaction"
  13.    Webinar: The EU Pledge - a practical guide for marketers
    Advertising & policyDigital policy

    Webinar: The EU Pledge - a practical guide for marketers

    The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.

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  14.    WFA position on data and privacy
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    WFA position on data and privacy

    This position paper outlines WFA's vision regarding data and privacy.

    Read more about "WFA position on data and privacy"
  15.    WFA submission - Report on the application of the GDPR
    Advertising & policyDigital policyData governanceGDPR

    WFA submission - Report on the application of the GDPR

    WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).

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  16.    Survey: Data ethics (2020)
    Advertising & policyDigital policyPrivacy & tech

    Survey: Data ethics (2020)

    WFA survey on how members are managing challenges around data ethics and what practices exist within their company.

    Read more about "Survey: Data ethics (2020)"
  17.    Alcohol marketers seek to prevent minors from seeing alcohol ads
    Advertising & policy

    Alcohol marketers seek to prevent minors from seeing alcohol ads

    There is a perception shared by some that minors see many alcohol ads. The story that isn't being told, however, is that the industry has made big efforts in recent years to significantly reduce minors’ exposure to alcohol ads. WFA Policy Manager Julia Quintella explains.

    Read more about "Alcohol marketers seek to prevent minors from seeing alcohol ads"
  18.    Webinar: WFA in 2020 - What’s now, what’s next
    Advertising & policyDigital policyMarketing procurementMarketing procurement

    Webinar: WFA in 2020 - What’s now, what’s next

    The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the future.

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  19.    How-to guides for responsible alcohol marketing on social media
    Advertising & policy

    How-to guides for responsible alcohol marketing on social media

    Alcohol beverage producers have developed a checklist of five key elements designed to help ensure minors’ social media experience is free from alcohol ads.

    Read more about "How-to guides for responsible alcohol marketing on social media"
  20.    Revised AVMSD: Extension of product placement rules to UGC
    Advertising & policy

    Revised AVMSD: Extension of product placement rules to UGC

    WFA discussion paper on the revised Audiovisual Media Services Directive

    Read more about "Revised AVMSD: Extension of product placement rules to UGC"
  21.    Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
    Advertising & policy

    Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol

    The Responsible Marketing Pact (RMP) aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol marketing to minors, and strive to ensure minors’ social media experience is free from alcohol ads.

    Read more about "Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol"