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With children's screen time on the rise during the lockdown, concerns around their exposure to marketing and data collection practices online are on the rise, explains WFA Senior Policy Manager, Rebecka Allén.
What can brands do to step up their diversity and inclusion efforts?
A look at how recent moves to regulate illegal and harmful content around the world could impact advertisers and their brand safety efforts.
A Q&A session with TikTok about privacy, security and brand safety on their platform.
Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 1000+ advertiser websites carried out by Global Data Bank.
An analysis and benchmarking of data safety and risk across the industry
Overview of WFA’s Q&A sessions with Google on its announcement to require advertisers to verify their identities for ads served on its platforms.
In times of isolation we need to prioritise diversity more than ever. WFA’s first ever diversity ambassadors, Belinda Smith, former EA marketing lead and Jerry Daykin, Senior Media Director at GSK, explain why.
To coincide with the launch of the WFA Marketer’s Approach to Diversity and Inclusion, WFA asked six industry leaders why they think prioritising diversity and inclusion in the marketing industry is so important.
Please note that GARM was discontinued on August 8 2024. See more here.
Coronavirus is creating new challenges for brand safety and the media ecosystem needs to work together to ensure consumers are protected. Rob Rakowitz, Initiative Lead for the Global Alliance for Responsible Media, explains.
Corporate citizenship displayed during Coronavirus crisis could offer a prototype for how brands might help society face up to climate change, says Stephan Loerke.
Avoiding content about Coronavirus is having a major impact on media companies. Advertisers should be wary of the impact their decisions are having. Gabrielle Robitaille, WFA's Digital Policy Manager, explains.
The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.
This position paper outlines WFA's vision regarding data and privacy.
WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).
WFA survey on how members are managing challenges around data ethics and what practices exist within their company.
There is a perception shared by some that minors see many alcohol ads. The story that isn't being told, however, is that the industry has made big efforts in recent years to significantly reduce minors’ exposure to alcohol ads. WFA Policy Manager Julia Quintella explains.
The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the future.
Alcohol beverage producers have developed a checklist of five key elements designed to help ensure minors’ social media experience is free from alcohol ads.
WFA discussion paper on the revised Audiovisual Media Services Directive
The Responsible Marketing Pact (RMP) aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol marketing to minors, and strive to ensure minors’ social media experience is free from alcohol ads.