Posts about Expert opinion

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. David Wheldon: The ground is changing but the basics remain the same
    Expert opinion
    Advertising & policyMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    David Wheldon: The ground is changing but the basics remain the same

    David Wheldon

    WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right

    Read more about "David Wheldon: The ground is changing but the basics remain the same"
  2. 5 WFA marketing predictions for 2019
    Expert opinion
    Advertising & policy

    5 WFA marketing predictions for 2019

    WFA

    WFA shares five issues that might rise up the global marketer agenda in 2019

    Read more about "5 WFA marketing predictions for 2019"
  3. WFA CEO: 2018 in review
    Expert opinion
    Advertising & policy

    WFA CEO: 2018 in review

    Stephan Loerke

    Stephan Loerke looks back at 2018 and what it meant from a brand owner's perspective

    Read more about "WFA CEO: 2018 in review"
  4. 4 WFA policy predictions for 2019
    Expert opinion
    Advertising & policyDigital policy

    4 WFA policy predictions for 2019

    WFA

    The WFA policy team share their predictions for what the next 12 months hold for brands.

    Read more about "4 WFA policy predictions for 2019"
  5. 5 of the Most Contagious ideas of 2018
    Expert opinion
    CreativityMarketing effectiveness

    5 of the Most Contagious ideas of 2018

    Will Gilroy

    From embracing risk to admitting your imperfections and taking a stand

    Read more about "5 of the Most Contagious ideas of 2018"
  6. Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
    Expert opinionVideo
    Advertising & policyInclusive marketing

    Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G

    Camelia Cristache

    WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women

    Read more about "Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G"
  7. The 6 global marketers of 2018 in 12 tweets
    Expert opinion
    Advertising & policyGlobal Marketer of the YearMarketing structureInclusive marketing

    The 6 global marketers of 2018 in 12 tweets

    WFA

    Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.

    Read more about "The 6 global marketers of 2018 in 12 tweets"
  8. GDPR: the emergence of a global standard on privacy?
    Expert opinion
    Privacy & tech

    GDPR: the emergence of a global standard on privacy?

    Catherine Armitage

    We are still far from seeing one global standard across all markets and this raises a number of challenges for companies.

    Read more about "GDPR: the emergence of a global standard on privacy?"
  9. Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities
    Expert opinion
    Advertising & policyDigital policy

    Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities

    WFA

    In this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going forward.

    Read more about "Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities"
  10. UN calls for greater cooperation with industry - but that’s not happening at a national level
    Expert opinion
    Advertising & policy

    UN calls for greater cooperation with industry - but that’s not happening at a national level

    Will Gilroy

    If food and alcohol marketers were looking for some regulatory respite, the UN was a good place to be last month, says Will Gilroy

    Read more about "UN calls for greater cooperation with industry - but that’s not happening at a national level"
  11. Nine steps to identifying an agency set-up that fits your organisation’s needs
    Expert opinion
    CMO Forum

    Nine steps to identifying an agency set-up that fits your organisation’s needs

    Julia Kraft

    From strategy and planning to measurement, here are some steps each organisation should take to adopt an agency rosters model that best suits its needs

    Read more about "Nine steps to identifying an agency set-up that fits your organisation’s needs"
  12. Global CMO Insights from Cannes
    Expert opinion

    Global CMO Insights from Cannes

    WFA

    In Cannes this year, the WFA, with the help of The Economist Group, talked to a number of CMOs about their priorities and challenges and how they are facing up to them.

    Read more about "Global CMO Insights from Cannes"
  13. Global CMO insights from Cannes
    Expert opinion
    CMO Forum

    Global CMO insights from Cannes

    WFA

    Produced with the help of The Economist Group

    Read more about "Global CMO insights from Cannes"
  14. Life after GDPR: what next for the advertising industry?
    Expert opinion
    Privacy & tech

    Life after GDPR: what next for the advertising industry?

    Catherine Armitage

    Two months have passed since GDPR came into effect and brands are facing up to the consequences it brings for digital marketing.

    Read more about "Life after GDPR: what next for the advertising industry?"
  15. Notes from the beach: the evolution of partnerships
    Expert opinion
    Agency managementCMO Forum

    Notes from the beach: the evolution of partnerships

    Rob Dreblow

    No matter how much rosé-fuelled backslapping, any event which brings partners together to champion and elevate creativity and innovation in our industry must be a force for good.

    Read more about "Notes from the beach: the evolution of partnerships"
  16. Taking the brand safety agenda forward
    Expert opinion
    Advertising & policy

    Taking the brand safety agenda forward

    WFA

    WFA signs MoU on Online Advertising and Intellectual Property Rights

    Read more about "Taking the brand safety agenda forward"
  17. Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years
    Expert opinion
    Marketing procurementMarketing procurement

    Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years

    Laura Forcetti

    It’s clear that there are big opportunities for marketing procurement to fundamentally change the perception of the discipline, writes Laura Forcetti, WFA Global Marketing Sourcing Manager

    Read more about "Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years"
  18. The case for unstereotyping ads
    Expert opinion
    Advertising & policyCannes LionsInclusive marketing

    The case for unstereotyping ads

    Stephan Loerke

    The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.

    Read more about "The case for unstereotyping ads"
  19. Let's unstereotype it
    Expert opinion
    Advertising & policyInclusive marketing

    Let's unstereotype it

    Stephan Loerke

    The Unstereotype Alliance, the UN Women-led initiative aimed at breaking down stereotypes in advertising, held an event in New York earlier this month. A founding member of the movement, WFA was represented by CEO Stephan Loerke.

    Read more about "Let's unstereotype it"
  20. The media transformers?
    Expert opinion
    Media transformation

    The media transformers?

    Matt Green

    When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.

    Read more about "The media transformers?"
  21. Deliverable-driven agency payments
    Expert opinionEvent reports
    Marketing procurementMarketing procurement

    Deliverable-driven agency payments

    Laura Forcetti

    Seven tips for more effective agency compensation

    Read more about "Deliverable-driven agency payments"