Posts about Advertising & policy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1.    DGX Benchmark: Opt-in rates for cookie consent (Europe)
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX Benchmark: Opt-in rates for cookie consent (Europe)

    This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.

    Read more about "DGX Benchmark: Opt-in rates for cookie consent (Europe)"
  2.    Data Ethics Board meeting overview (March 2020)
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (March 2020)

    Overview of the Data Ethics Board meeting held on 12 March 2020.

    Read more about "Data Ethics Board meeting overview (March 2020)"
  3.    ePrivacy task force Meeting Overview (March 2020, Brussels)
    Advertising & policyDigital policyGDPR

    ePrivacy task force Meeting Overview (March 2020, Brussels)

    Meeting materials for WFA members from the PAG ePrivacy task force meeting on March 2020.

    Read more about "ePrivacy task force Meeting Overview (March 2020, Brussels)"
  4.    Webinar: Social Commerce in China
    Advertising & policyAd techGDPRInfluencer marketing

    Webinar: Social Commerce in China

    With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.

    Read more about "Webinar: Social Commerce in China"
  5.    Alcohol Marketing: literature review
    Advertising & policy

    Alcohol Marketing: literature review

    A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours

    Read more about "Alcohol Marketing: literature review"
  6.    Data Ethics Board meeting overview (January 2020, London)
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (January 2020, London)

    Overview of the Data Ethics Board meeting held on 21 January 2020.

    Read more about "Data Ethics Board meeting overview (January 2020, London)"
  7.    RAC Programme Meeting Overview (February 2020)
    Advertising & policyDigital policyInclusive marketing

    RAC Programme Meeting Overview (February 2020)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on 19 February in Brussels.

    Read more about "RAC Programme Meeting Overview (February 2020)"
  8.    GARM: Small steps and big leaps in pursuit of online safety
    Advertising & policy

    GARM: Small steps and big leaps in pursuit of online safety

    Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group formed at Cannes 2019 to address brand safety concerns

    Read more about "GARM: Small steps and big leaps in pursuit of online safety"
  9.    ePrivacy task force Meeting Overview (December 2019, Brussels)
    Advertising & policyDigital policyGDPR

    ePrivacy task force Meeting Overview (December 2019, Brussels)

     Meeting materials for WFA members.

    Read more about "ePrivacy task force Meeting Overview (December 2019, Brussels)"
  10.    Webinar: The future of cookies and digital advertising
    Advertising & policyDigital policyAd techPrivacy & techGDPR

    Webinar: The future of cookies and digital advertising

    This webinar covers what emerging privacy regulation and increasing browser restrictions mean for the future of cookies and what marketers should expect.

    Read more about "Webinar: The future of cookies and digital advertising"
  11.    EU ePrivacy Regulation: WFA briefing, February 2020
    Advertising & policyDigital policyGDPR

    EU ePrivacy Regulation: WFA briefing, February 2020

    An overview prepared by WFA on the ePrivacy Regulation and how it could impact advertisers.

    Read more about "EU ePrivacy Regulation: WFA briefing, February 2020"
  12.    PAG Meeting Overview (February 2020, Brussels)
    Advertising & policyDigital policyAd tech

    PAG Meeting Overview (February 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 18th February 2020 in Brussels.

    Read more about "PAG Meeting Overview (February 2020, Brussels)"
  13.    WFA responds to WHO-UNICEF-Lancet Commission report 'A future for the World's Children?'
    Advertising & policy

    WFA responds to WHO-UNICEF-Lancet Commission report 'A future for the World's Children?'

    The report was informed by a Commission of child and adolescent health experts from around the world

    Read more about "WFA responds to WHO-UNICEF-Lancet Commission report 'A future for the World's Children?'"
  14.    DGX meeting overview (February 2020)
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    DGX meeting overview (February 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held on 12 February, 2020 in London.

    Read more about "DGX meeting overview (February 2020)"
  15.    Webinar: 'Dual quality' - UCPD revision recap and key watch-outs for transposition phase
    Advertising & policy

    Webinar: 'Dual quality' - UCPD revision recap and key watch-outs for transposition phase

    This webinar covers the history of the UCPD revision, the current status of the agreed EU legislation and key watch-outs for the transposition phase.

    Read more about "Webinar: 'Dual quality' - UCPD revision recap and key watch-outs for transposition phase"
  16.    WFA Priorities for the AVMSD Transposition
    Advertising & policyDigital policy

    WFA Priorities for the AVMSD Transposition

    This document lays out key WFA priorities for the AVMSD Transposition.

    Read more about "WFA Priorities for the AVMSD Transposition"
  17.    Webinar: ePrivacy: what is it and what does it mean for advertisers?
    Advertising & policyDigital policy

    Webinar: ePrivacy: what is it and what does it mean for advertisers?

    In this webinar Catherine Armitage, Director of Digital Policy, WFA, and Pierre Bouygues, EU Public Affairs Manager, L’Oréal, an overview of the latest developments on the ePrivacy Regulation and what this could mean for advertisers in the long term.

    Read more about "Webinar: ePrivacy: what is it and what does it mean for advertisers?"
  18.    Marketing leaders take action on harmful online content
    Advertising & policy

    Marketing leaders take action on harmful online content

    Global Alliance for Responsible Media launches solutions to improve digital safety.

    Read more about "Marketing leaders take action on harmful online content"
  19.    DGX Benchmark: Standard Contractual Clauses
    Advertising & policyDigital policyData governancePrivacy & tech

    DGX Benchmark: Standard Contractual Clauses

    This WFA member benchmark covers member usage of Standard Contractual Clauses.

    Read more about "DGX Benchmark: Standard Contractual Clauses"
  20.    DGX Benchmark: Increasing data privacy awareness for Marketers
    Advertising & policyDigital policyPrivacy & techMarketing structure

    DGX Benchmark: Increasing data privacy awareness for Marketers

    This WFA member benchmark covers strategies used by members on increasing data privacy-related awareness of their marketing employees.

    Read more about "DGX Benchmark: Increasing data privacy awareness for Marketers"
  21.    DGX Benchmark: CCPA and online behavioural advertising
    Advertising & policyDigital policyAd techPrivacy & tech

    DGX Benchmark: CCPA and online behavioural advertising

    This WFA member benchmark covers how members are reacting to the California Consumer Privacy Act (CCPA) and its impact on online behavioural advertising.

    Read more about "DGX Benchmark: CCPA and online behavioural advertising"