Posts about Laura Forcetti

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark on recommended experiential and event agencies
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended experiential and event agencies

    WFA

    Benchmark on recommended experiential and event agencies with capabilities around mass sampling and total event management.

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  2. Benchmark on recommended ad production suppliers
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on recommended ad production suppliers

    WFA

    Benchmark on recommended ad production networks and production adaptation companies.

    Read more about "Benchmark on recommended ad production suppliers"
  3. Survey on sourcing events
    Benchmark
    Marketing procurementMarketing procurement

    Survey on sourcing events

    WFA

    Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type and remuneration.

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  4. Survey on evolution of payment terms
    Benchmark
    Marketing procurementMarketing procurement

    Survey on evolution of payment terms

    WFA

    Survey on how payment terms, supplier financing and pre-payments vary by supplier type.

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  5. Survey on sourcing PR
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Survey on sourcing PR

    WFA

    Survey on how members source Public Relations suppliers and agencies, the trends within the category and how investment is evolving.

    Read more about "Survey on sourcing PR"
  6. Survey on sourcing print suppliers
    Benchmark
    Marketing procurementMarketing procurement

    Survey on sourcing print suppliers

    WFA

    Survey on category management of Print - working with suppliers, regional print hub models, remunerations and use of print management companies.

    Read more about "Survey on sourcing print suppliers"