Posts about Marketing strategy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark: Fixed fees for creative assets
    Benchmark
    Marketing procurementCMO ForumMarketing procurement

    Benchmark: Fixed fees for creative assets

    WFA

    This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in times when personalized content at scare requires a greater amount of creative content.

    Read more about "Benchmark: Fixed fees for creative assets"
  2. Can blockchain solve some of marketing’s biggest problems?
    Expert opinionVideo
    Ad techMarketing technologyMarketing technology

    Can blockchain solve some of marketing’s biggest problems?

    Greg Paull, Co-founder & Principal, R3

    The lack of transparency, fraud, brand safety and privacy are costing marketers billions each year. In a recent WFA webinar, R3's Greg Paull explained how some marketers are experimenting with technologies like blockchain to close gaps in the process.

    Read more about "Can blockchain solve some of marketing’s biggest problems?"
  3. Benchmark: Managing slow moving or obsolete (SLOB) products
    Benchmark
    Marketing procurementMarketing operationsMarketing procurement

    Benchmark: Managing slow moving or obsolete (SLOB) products

    WFA

    This WFA member benchmark covers how WFA members handle slow moving or obsolete (SLOB) products.

    Read more about "Benchmark: Managing slow moving or obsolete (SLOB) products"
  4. Benchmark: Shopper Agency recommendations in Western Europe
    Benchmark
    Marketing procurementMarketing strategyMarketing structureMarketing procurementMarketing strategy

    Benchmark: Shopper Agency recommendations in Western Europe

    WFA

    This WFA member benchmark covers recommendations for shopper agencies in Western Europe.

    Read more about "Benchmark: Shopper Agency recommendations in Western Europe"
  5. Benchmark: Procurement systems for marketing
    Benchmark
    Marketing procurementMarketing organisationMarketing procurement

    Benchmark: Procurement systems for marketing

    WFA

    This WFA member benchmark covers the usage of buying channels / procure-to-pay systems that WFA members employ and whether they would recommend them.

    Read more about "Benchmark: Procurement systems for marketing"
  6. Survey: Media Planning & Buying Management Tools
    Benchmark
    Marketing procurementMarketing operationsMarketing procurement

    Survey: Media Planning & Buying Management Tools

    WFA

    A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by our network. This benchmark report includes the consolidated feedback from 19 respondents.

    Read more about "Survey: Media Planning & Buying Management Tools"
  7. Benchmark: Category Management of Market Research & Insights
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Category Management of Market Research & Insights

    WFA

     WFA member bechmark on category management of market research & insights. For additional details, please log in.

    Read more about "Benchmark: Category Management of Market Research & Insights"
  8. Sourcing Forum meeting overview (November 2019)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (November 2019)

    WFA

    Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.

    Read more about "Sourcing Forum meeting overview (November 2019)"
  9. Sourcing Forum meeting overview (October 2019)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (October 2019)

    WFA

    Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.

    Read more about "Sourcing Forum meeting overview (October 2019)"
  10. Media Transformation - Case Study 2: Royal Philips
    Case studiesReport
    Marketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformation

    Media Transformation - Case Study 2: Royal Philips

    WFA

    The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership and the shifting partner relationships. Clients in the media space find themselves in radically different roles to the recent past.

    We’re seeing a growing focus on education and company-wide transformation of the client-side media function. The agents of change leading this are typically in global media roles, as is the case in this inspiring media transformation case study written by Sital Banerjee, Global Head of Media & Marketing Performance at Philips.

    This is the second part of a serial of Media Transformation case studies that WFA is publishing, to provide inspiration and education to clients in media and marketing roles.
    Philips Case.jpg

    Read more about "Media Transformation - Case Study 2: Royal Philips"
  11. Webinar: Digital Asset Management
    Video
    Trends & forecastsMarketing procurementMarketing technologyMarketing capabilitiesMarketing organisationMarketing procurementMarketing technology

    Webinar: Digital Asset Management

    WFA

    The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation economy, “always on” campaigns and an increasingly complex network of marketing channels, there are now close to 7000 technology vendors pushing disruptive innovation. Few companies really understand the modern marketing landscape and finding a good explanation of how it all fits together is a real challenge.

    Read more about "Webinar: Digital Asset Management"
  12. Webinar: Blockchain in Marketing
    Video
    Trends & forecastsAd techMarketing technologyMarketing technology

    Webinar: Blockchain in Marketing

    WFA, R3

    During this webinar you can hear from Greg Paull, Principal & Co-Founder, R3, as he offers a global overview of the current Blockchain landscape including a guide to some of the more prominent players in the space.

    Read more about "Webinar: Blockchain in Marketing"
  13. Achieving greater financial transparency with your agencies
    BenchmarkReport
    Agency managementMarketing procurementMarketing procurement

    Achieving greater financial transparency with your agencies

    WFA, Financial Progression

    Transparency has been one of the words most used by advertisers in recent years when talking about their agency relationships. This study, run in partnership with Financial Progression, provides:

    Read more about "Achieving greater financial transparency with your agencies"
  14. Voice and audio branding strategy
    Benchmark
    Marketing strategyMarketing structureMarketing strategy

    Voice and audio branding strategy

    WFA

    This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation, who are the key drivers/main stakeholders, recommended agency partners for this area.

    Read more about "Voice and audio branding strategy"
  15. Recommended law firms with global agency contract drafting experience
    Benchmark
    CMO Forum

    Recommended law firms with global agency contract drafting experience

    WFA

    This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.

    Read more about "Recommended law firms with global agency contract drafting experience"
  16. Webinar: Rights Management & Asset Optimisation
    Video
    Marketing procurementMarketing procurement

    Webinar: Rights Management & Asset Optimisation

    WFA, APR

    In this webinar, Advertising Production Resources (APR) will discuss rights associated with specific elements of production along with best practice advise for planning asset re-use and creating a Rights Management Strategy that will save time and minimise risk.

    Read more about "Webinar: Rights Management & Asset Optimisation"
  17. Gaming Demystified: Unlocking brand growth opportunities in video gaming
    Report
    Trends & forecastsGamingCMO ForumDigital media transformation

    Gaming Demystified: Unlocking brand growth opportunities in video gaming

    WFA, 2CV, Branded

    This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded (organiser behind All That Matters).

    Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"
  18. Benchmark: Naming Agency recommendations
    Benchmark
    Digital media transformationMarketing operations

    Benchmark: Naming Agency recommendations

    WFA

    WFA member benchmark on naming agency recommendations.

    Read more about "Benchmark: Naming Agency recommendations"
  19. Survey on Global Agency Relations Management: roles & responsibilities
    Benchmark
    Agency managementIn-housingMarketing procurementMarketing procurement

    Survey on Global Agency Relations Management: roles & responsibilities

    WFA, ASM & Partners

     WFA member survey. For more details, please log in.

    Read more about "Survey on Global Agency Relations Management: roles & responsibilities"
  20. Benchmark: Media SLAs & transparency
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Media SLAs & transparency

    WFA

    This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media agencies have with 3rd parties, including media vendors.

    Read more about "Benchmark: Media SLAs & transparency"
  21. Why humility is more critical than ever for effective leadership
    Expert opinion
    Marketing structureCMO Forum

    Why humility is more critical than ever for effective leadership

    Rob Dreblow

    The accelerated pace of change means that our industry’s leadership can struggle to pass on relevant experience as they have in the past. Knowing this is one thing, but how to respond? Rob Dreblow shares a few examples

    Read more about "Why humility is more critical than ever for effective leadership"