Posts about Advertising & policy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Webinar: California Consumer Privacy Act - insights for advertisers
    Advertising & policyTrends & forecastsDigital policyPrivacy & tech

    Webinar: California Consumer Privacy Act - insights for advertisers

    Hear from Dan Jaffe, Group EVP Government Relations, ANA (US advertiser association) on key elements of the California Consumer Privacy Act (CCPA) and receive insights on what companies need to do to prepare.

    Read more about "Webinar: California Consumer Privacy Act - insights for advertisers"
  2.    PAG Meeting Overview (November 2019, Brussels)
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (November 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on November 26, 2019 in Brussels.

    Read more about "PAG Meeting Overview (November 2019, Brussels)"
  3.    Data Ethics Board meeting overview (November 2019)
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (November 2019)

    Overview of the Data Ethics Board meeting held on December 13th, 2019

    Read more about "Data Ethics Board meeting overview (November 2019)"
  4.    Webinar: Regulatory pressures on food and beverage marketing around the globe
    Advertising & policyTrends & forecasts

    Webinar: Regulatory pressures on food and beverage marketing around the globe

    This webinar covers regulatory trends that may fundamentally restrict food and beverage companies’ longer term ability to connect with consumers in key markets around the globe.

    Read more about "Webinar: Regulatory pressures on food and beverage marketing around the globe"
  5.    DGX meeting overview (November 2019)
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    DGX meeting overview (November 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.

    Read more about "DGX meeting overview (November 2019)"
  6.    Insight Forum meeting overview (December 2019)
    Advertising & policyMedia & analytics

    Insight Forum meeting overview (December 2019)

    Overview of the Insight Forum meeting held on 4 December 2019 in London.

    Read more about "Insight Forum meeting overview (December 2019)"
  7.    DGX: Google Q&A on privacy and advertising
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX: Google Q&A on privacy and advertising

    Overview of DGX Q&A session with Google on privacy and advertising, 4 December 2019.

    Read more about "DGX: Google Q&A on privacy and advertising"
  8.    RAC Programme meeting overview (November 2019)
    Advertising & policyDigital policyInclusive marketing

    RAC Programme meeting overview (November 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on November 27, 2019 in Brussels

    Read more about "RAC Programme meeting overview (November 2019)"
  9.    Take-outs from the Data Protection Congress 2019
    Advertising & policyDigital policy

    Take-outs from the Data Protection Congress 2019

    WFA's Director of Digital Policy, Catherine Armitage, shares her main take-aways from this year's IAPP Data Protection Congress in Brussels

    Read more about "Take-outs from the Data Protection Congress 2019"
  10.    Privacy compliance for cookies, pixels and other types of tracker (2019)
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    Privacy compliance for cookies, pixels and other types of tracker (2019)

    This survey examines how WFA members are managing the issue of privacy compliance for cookies, pixels and other trackers, the level of awareness and readiness across organisations and the challenges members are facing going forward.

    Read more about "Privacy compliance for cookies, pixels and other types of tracker (2019)"
  11.    ePrivacy task force meeting overview (November 2019)
    Advertising & policyDigital policyGDPR

    ePrivacy task force meeting overview (November 2019)

     Meeting materials for WFA members.

    Read more about "ePrivacy task force meeting overview (November 2019)"
  12.    Webinar: Proliferation of kids privacy regulations
    Advertising & policyDigital policyGDPR

    Webinar: Proliferation of kids privacy regulations

    Hear from Max Bleyleben, Managing Director & Chief Privacy Officer at SuperAwesome, on how the latest regulatory trends are transforming online marketing to children and younger audiences.

    Read more about "Webinar: Proliferation of kids privacy regulations"
  13.    Joint business statement on the proposal on collective redress in view of Council general approach
    Advertising & policy

    Joint business statement on the proposal on collective redress in view of Council general approach

    This is a joint business statement, co-signed by WFA, on collective redress in view of Council general approach.

    Read more about "Joint business statement on the proposal on collective redress in view of Council general approach"
  14.    DGX Benchmark on partners for data privacy strategy on implementation
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark on partners for data privacy strategy on implementation

    This benchmark was run on behalf of a WFA member looking for a company who should be able to support them in terms of data privacy strategy and implementation.

    Read more about "DGX Benchmark on partners for data privacy strategy on implementation"
  15.    WFA and Latin American associations commit to action on harmful ad stereotypes
    Advertising & policyInclusive marketing

    WFA and Latin American associations commit to action on harmful ad stereotypes

    Argentina, Brazil, Chile, Colombia and Paraguay agree to support initiative

    Read more about "WFA and Latin American associations commit to action on harmful ad stereotypes"
  16.    DGX Benchmark on Digital asset retention policies
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark on Digital asset retention policies

    This benchmark gathers perspectives from WFA members on the topic of how long digital assets will be kept before deleting them

    Read more about "DGX Benchmark on Digital asset retention policies"
  17.    DGX Benchmark on data protection/data privacy structure
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark on data protection/data privacy structure

     This benchmark gathers perspectives from WFA members about data protection/data privacy structure, specifically regarding the internal setup and reporting.

    Read more about "DGX Benchmark on data protection/data privacy structure"
  18.    Global advertisers launch drive to establish cross-media measurement principles
    Advertising & policyCross-media measurement

    Global advertisers launch drive to establish cross-media measurement principles

    Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency holding groups

    Two-day meeting during Advertising Week NY identifies next steps for progress

    Read more about "Global advertisers launch drive to establish cross-media measurement principles"
  19.    PAG Meeting Overview (September 2019, Brussels)
    Advertising & policyDigital policy

    PAG Meeting Overview (September 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 September 2019 in Brussels.

    Read more about "PAG Meeting Overview (September 2019, Brussels)"
  20.    RAC Programme meeting overview (September 2019)
    Advertising & policyDigital policyGDPR

    RAC Programme meeting overview (September 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on September 18th, 2019 in Brussels

    Read more about "RAC Programme meeting overview (September 2019)"
  21.    Joint advertising industry position paper on collective redress
    Advertising & policy

    Joint advertising industry position paper on collective redress

    This is a joint advertising industry position paper, co-signed by WFA, on the Proposal for a directive on collective redress.

    Read more about "Joint advertising industry position paper on collective redress"