WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.

WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation at The Estée Lauder Companies, about the importance for brands to listen and cater to diverse audiences to stay relevant. 

Partners with The Drum to celebrate global and regional marketers and the work they do to strengthen their brands and businesses

New WFA Hall of Fame celebrates the work of all the marketers who have been shortlisted in the five previous rounds of the award

WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge.

The first part of this series featured editors from Marketing Week, Warc, Adweek and MediaPost. See here.

WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How Brands Grow, about brand loyalty, double jeopardy, and consumer experience and satisfaction.

The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi

WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and the secret to making the perfect marmalade.

Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force for positive change both internally and among consumers.

WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt.

The pandemic has changed everything but what new priorities, behaviours or ways of working from the last two years would jury members for the Global Marketer of the Year retain for the future?