Seven of WFA’s strategic partners reflect on what will define marketing for the year ahead.

In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories from 2022 and what to expect from 2023.

Mark Ritson responds to interim results from WFA’s global study on marketing effectiveness, sharing his perspective on the status quo and how marketers might better mobilise internally for positive change.

WFA podcast host, David Wheldon, speaks with Roel de Vries, Group Chief Operating Officer at City Football Group, about the ins and outs of the football business, and the similarities and differences between Tokyo and Manchester.

Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the decline in creative effectiveness that is threatening the global marketing industry

Partners with The Drum to celebrate global and regional marketers and the work they do to strengthen their brands and businesses

New WFA Hall of Fame celebrates the work of all the marketers who have been shortlisted in the five previous rounds of the award

The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi

WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and the secret to making the perfect marmalade.

Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force for positive change both internally and among consumers.

To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences; for that to happen, marketers must shift their focus – they must look out, says Orlando Wood, Chief Innovation Officer at the System1 Group.