On 30 March, the European Commission adopted a proposal for a Directive on Empowering Consumers for the Green Transition. Crucially, this text proposes to ban practices related to ‘greenwashing’, as listed under the Unfair Commercial Practices Directive’s (UCPD) exclusion list. On this page you can download WFA’s suggested amendments to the proposal, which it has co-signed with an active coalition of trade associations.

WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative files. 

WFA has developed an overview of the business case for the Metaverse and the things policy leads will need to think about when advertising in the Metaverse.

WFA’s amendments suggestions on the European Commission proposal for a regulation on the transparency and targeting of political advertising

WFA has prepared an overview of EU institutions’ positions and WFA next steps on the DSA.

The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of Alcohol

A curated list of WFA resources to inform and shape your strategy

WFA responses to the European Commission consultation on an EU digital levy

WFA’s position paper on the Digital Services Act, a proposed legislation aimed at tackling illegal content online and promoting online advertising transparency which is currently under discussion in Brussels.

In response to recent developments which have seen regulators across the world put forward digital services taxes, WFA has developed a global policy position on the taxation of digital services.