Posts about CMO Forum

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. CMO Forum Toronto (May 2024)
    Event reports
    CMOCMO Forum

    CMO Forum Toronto (May 2024)

    WFA

    Overview of the WFA CMO Forum held in person during WFA's Global Marketer Week in May 2024. 

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  2. Benchmark
    Marketing structureCMO Forum

    Benchmark: Internal brand communications and engagement

    WFA

    WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.

    Read more about "Benchmark: Internal brand communications and engagement"
  3. Spotlight: Housekeeping: In-house agency trends and challenges
    Video
    Agency managementIn-housingMarketing structureCMO ForumMarketing operations

    Spotlight: Housekeeping: In-house agency trends and challenges

    WFA

    WFA webinar on in-house agency trends and challenges

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  4. CMO Forum Connect meeting overview (November 2023)
    Event reports
    Marketing effectivenessCMO Forum

    CMO Forum Connect meeting overview (November 2023)

    WFA

    Overview of the CMO Forum held in New York City in November 2023

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  5. Benchmark: KPI Dashboard
    Benchmark
    CMO ForumMarketing operations

    Benchmark: KPI Dashboard

    WFA

    WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and are seeking inspiration

    Read more about "Benchmark: KPI Dashboard"
  6. WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta
    Video
    CMO ForumDigital media transformationMarketing operationsMedia transformation

    WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta

    WFA

    WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand safety at Meta and the positive impact generative AI can have on society when properly harnessed.

    Read more about "WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta"
  7. Benchmark: Recommended DAM (Digital Asset Management) systems
    Benchmark
    CMO ForumMarketing operations

    Benchmark: Recommended DAM (Digital Asset Management) systems

    WFA

    WFA member benchmark of recommendations for DAM (Digital Asset Management) systems

    Read more about "Benchmark: Recommended DAM (Digital Asset Management) systems"
  8. CMO Forum meeting overview (June 2023)
    Event reports
    Advertising & policyCMO Forum

    CMO Forum meeting overview (June 2023)

    WFA

    Overview of the CMO Forum held during Cannes Lions in June 2023

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  9. Benchmark: Recommended partners for creative and influencer marketing in MENA
    Benchmark
    Influencer marketingCMO Forum

    Benchmark: Recommended partners for creative and influencer marketing in MENA

    WFA

    WFA member benchmark of recommendations for creative and influencer marketing in MENA

    Read more about "Benchmark: Recommended partners for creative and influencer marketing in MENA"
  10. WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
    Video
    CMO ForumDigital media transformationMarketing operationsMedia transformation

    WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard

    WFA

    WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and WFA's President, about the importance of WFA and Global Marketer Week in building communities within the industry and how his roles at Mastercard and WFA interconnect.

    Read more about "WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard"
  11. Capability Forum Overview (April 2023)
    Event reports
    CMO ForumMarketing operations

    Capability Forum Overview (April 2023)

    WFA

    Meeting overview and presentations from WFA’s Capability Forum meeting on 19 April 2023, which took place remotely.

    Read more about "Capability Forum Overview (April 2023)"
  12. Benchmark: Recommended Creative Agencies for Sustainability
    Benchmark
    CMO Forum

    Benchmark: Recommended Creative Agencies for Sustainability

    WFA

    This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability. 

    Read more about "Benchmark: Recommended Creative Agencies for Sustainability"
  13. WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
    Expert opinionVideo
    CMO ForumDigital media transformationMarketing operations

    WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia

    WFA

    WFA podcast host David Wheldon speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the process of turning an airline into a travel super-app.

    Read more about "WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia"
  14. WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
    Event reports
    Agency managementCross-media measurementMedia & analyticsMarketing structureCMO ForumDigital media transformation

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    WFA

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023

    Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"
  15. Benchmark: Job description for capability role
    Benchmark
    CMO ForumMarketing capabilities

    Benchmark: Job description for capability role

    WFA

    A benchmark on examples of job descriptions for (junior) marketing capability roles. 

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  16. Spotlight: Go faster with less
    Video
    CMO ForumMarketing operationsMarketing organisation

    Spotlight: Go faster with less

    WFA

    Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts efficiency, quality, and results.

    Read more about "Spotlight: Go faster with less"
  17. Agency Roster Transformation
    Report
    Agency managementMarketing structureCMO Forum

    Agency Roster Transformation

    WFA

    In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges

    Read more about "Agency Roster Transformation"
  18. Benchmark: Recommended online training platforms (digital marketing skills)
    Benchmark
    CMO ForumMarketing capabilitiesMarketing organisation

    Benchmark: Recommended online training platforms (digital marketing skills)

    WFA

    WFA member benchmark on recommended online training platforms that help develop digital marketing skills

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  19. CMO Forum meeting overview (April 2022)
    Event reports
    Advertising & policyMarketing structureInclusive marketingSustainabilityCMO ForumMarketing operations

    CMO Forum meeting overview (April 2022)

    WFA

    Overview of the CMO Forum held remotely on April 6, 2022.

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  20. The First 100 Days of a Marketing Capability Leader
    Report
    CMO ForumMarketing capabilities

    The First 100 Days of a Marketing Capability Leader

    WFA

    Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability leader, what should you do first?

    Read more about "The First 100 Days of a Marketing Capability Leader"
  21. Agency Management Forum Overview (December 2021)
    Event reports
    Agency managementCMO Forum

    Agency Management Forum Overview (December 2021)

    WFA

    Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.

    Read more about "Agency Management Forum Overview (December 2021)"