Posts about Data protection

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    DGX meeting overview (July 2020)
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    DGX meeting overview (July 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 7 July, 2020.

    Read more about "DGX meeting overview (July 2020)"
  2.    Why marketers must embrace ethical data use
    Advertising & policyDigital policyData governancePrivacy & tech

    Why marketers must embrace ethical data use

    To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in Technology, WFA asked four industry experts why prioritising people over data is so important for brands' long-term license to operate.

    Read more about "Why marketers must embrace ethical data use"
  3.    PAG Meeting Overview (May 2020, Brussels)
    Advertising & policyDigital policy

    PAG Meeting Overview (May 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26th May 2020 in Brussels.

    Read more about "PAG Meeting Overview (May 2020, Brussels)"
  4.    WFA submission – Singapore PDPA consultation
    Advertising & policyDigital policyPrivacy & tech

    WFA submission – Singapore PDPA consultation

    WFA’s submission to the public consultation on amendments to Singapore’s Personal Data Protection Act.

    Read more about "WFA submission – Singapore PDPA consultation"
  5.    Webinar: GDPR and online advertising - what next?
    Advertising & policyTrends & forecastsDigital policyAd techData governanceGDPR

    Webinar: GDPR and online advertising - what next?

    This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next steps.

    Read more about "Webinar: GDPR and online advertising - what next?"
  6.    Webinar+: TikTok’s approach to privacy and security
    Advertising & policyDigital policyPrivacy & tech

    Webinar+: TikTok’s approach to privacy and security

    A Q&A session with TikTok about privacy, security and brand safety on their platform.

    Read more about "Webinar+: TikTok’s approach to privacy and security"
  7.    Data Safety Benchmarking & Analysis
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Data Safety Benchmarking & Analysis

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 1000+ advertiser websites carried out by Global Data Bank.

    Read more about "Data Safety Benchmarking & Analysis"
  8.    WFA submission - Report on the application of the GDPR
    Advertising & policyDigital policyData governanceGDPR

    WFA submission - Report on the application of the GDPR

    WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).

    Read more about "WFA submission - Report on the application of the GDPR"
  9.    DGX Benchmark: Opt-in rates for cookie consent (Europe)
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX Benchmark: Opt-in rates for cookie consent (Europe)

    This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.

    Read more about "DGX Benchmark: Opt-in rates for cookie consent (Europe)"
  10.    ePrivacy task force Meeting Overview (March 2020, Brussels)
    Advertising & policyDigital policyGDPR

    ePrivacy task force Meeting Overview (March 2020, Brussels)

    Meeting materials for WFA members from the PAG ePrivacy task force meeting on March 2020.

    Read more about "ePrivacy task force Meeting Overview (March 2020, Brussels)"
  11.    Webinar: Social Commerce in China
    Advertising & policyAd techGDPRInfluencer marketing

    Webinar: Social Commerce in China

    With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.

    Read more about "Webinar: Social Commerce in China"
  12.    ePrivacy task force Meeting Overview (December 2019, Brussels)
    Advertising & policyDigital policyGDPR

    ePrivacy task force Meeting Overview (December 2019, Brussels)

     Meeting materials for WFA members.

    Read more about "ePrivacy task force Meeting Overview (December 2019, Brussels)"
  13.    Webinar: The future of cookies and digital advertising
    Advertising & policyDigital policyAd techPrivacy & techGDPR

    Webinar: The future of cookies and digital advertising

    This webinar covers what emerging privacy regulation and increasing browser restrictions mean for the future of cookies and what marketers should expect.

    Read more about "Webinar: The future of cookies and digital advertising"
  14.    EU ePrivacy Regulation: WFA briefing, February 2020
    Advertising & policyDigital policyGDPR

    EU ePrivacy Regulation: WFA briefing, February 2020

    An overview prepared by WFA on the ePrivacy Regulation and how it could impact advertisers.

    Read more about "EU ePrivacy Regulation: WFA briefing, February 2020"
  15.    PAG Meeting Overview (February 2020, Brussels)
    Advertising & policyDigital policyAd tech

    PAG Meeting Overview (February 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 18th February 2020 in Brussels.

    Read more about "PAG Meeting Overview (February 2020, Brussels)"
  16.    DGX meeting overview (February 2020)
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    DGX meeting overview (February 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held on 12 February, 2020 in London.

    Read more about "DGX meeting overview (February 2020)"
  17.    WFA Priorities for the AVMSD Transposition
    Advertising & policyDigital policy

    WFA Priorities for the AVMSD Transposition

    This document lays out key WFA priorities for the AVMSD Transposition.

    Read more about "WFA Priorities for the AVMSD Transposition"
  18.    Webinar: ePrivacy: what is it and what does it mean for advertisers?
    Advertising & policyDigital policy

    Webinar: ePrivacy: what is it and what does it mean for advertisers?

    In this webinar Catherine Armitage, Director of Digital Policy, WFA, and Pierre Bouygues, EU Public Affairs Manager, L’Oréal, an overview of the latest developments on the ePrivacy Regulation and what this could mean for advertisers in the long term.

    Read more about "Webinar: ePrivacy: what is it and what does it mean for advertisers?"
  19.    DGX Benchmark: Standard Contractual Clauses
    Advertising & policyDigital policyData governancePrivacy & tech

    DGX Benchmark: Standard Contractual Clauses

    This WFA member benchmark covers member usage of Standard Contractual Clauses.

    Read more about "DGX Benchmark: Standard Contractual Clauses"
  20.    DGX Benchmark: Increasing data privacy awareness for Marketers
    Advertising & policyDigital policyPrivacy & techMarketing structure

    DGX Benchmark: Increasing data privacy awareness for Marketers

    This WFA member benchmark covers strategies used by members on increasing data privacy-related awareness of their marketing employees.

    Read more about "DGX Benchmark: Increasing data privacy awareness for Marketers"
  21.    DGX Benchmark: CCPA and online behavioural advertising
    Advertising & policyDigital policyAd techPrivacy & tech

    DGX Benchmark: CCPA and online behavioural advertising

    This WFA member benchmark covers how members are reacting to the California Consumer Privacy Act (CCPA) and its impact on online behavioural advertising.

    Read more about "DGX Benchmark: CCPA and online behavioural advertising"