Posts about Data transparency

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Media Forum Meeting Overview (April 2018, New York)
    Event reports

    Media Forum Meeting Overview (April 2018, New York)

    WFA

     Overview of the Media Forum held in April 2018 in New York City.

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  2. The lesson of Facebook: the online business model must adapt
    Expert opinion
    Advertising & policyDigital policy

    The lesson of Facebook: the online business model must adapt

    Will Gilroy

    This whole episode is going to precipitate more consumer calls for data transparency.

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  3. Delivering Value to Consumers from data
    Report
    Advertising & policyDigital policyData governancePrivacy & tech

    Delivering Value to Consumers from data

    WFA

    Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the marketing industry, particularly at a time when societal concerns relating to privacy continue to be higher than we would wish. In this document we take a deeper look into a creating a strong value exchange for consumers. 

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