Posts about Disability

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Challenging the stigma around disability

    Challenging the stigma around disability

    Barclay’s This is Me initiative challenges the stigma around disability and mental health in the workplace.

    Read more about "Challenging the stigma around disability"
  2.    Setting goals and targets on Disability Inclusion

    Setting goals and targets on Disability Inclusion

    Over 15% of the global population live with a disability, but they are still the largest under-represented group in the world. To address this, Unilever has committed to building an organisation that is a beacon of diversity and inclusion by setting a global goal to have 5% of their workforce represented by people with a disability by 2025, as well as becoming the no.1 employer of choice for people with a disability.

    Read more about "Setting goals and targets on Disability Inclusion"
  3.    Case study | Xbox: Therapeutic Play
    Advertising & policyInclusive marketing

    Case study | Xbox: Therapeutic Play

    Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare hereditary disorder.

    This article was originally published in Contagious I/O on 11 April 2022

    Read more about "Case study | Xbox: Therapeutic Play"
  4.    Case study | Pilsen Callao: E-nterpreters
    Advertising & policyInclusive marketing

    Case study | Pilsen Callao: E-nterpreters

    Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players don’t get left out of the conversation

    This article was originally published in Contagious on 9 April 2022

    Read more about "Case study | Pilsen Callao: E-nterpreters"
  5.    World Economic Forum new benchmark on diversity and inclusion in media and entertainment
    Inclusive marketing

    World Economic Forum new benchmark on diversity and inclusion in media and entertainment

    The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion (DE&I) and will reward progress with trust and loyalty.

    Read more about "World Economic Forum new benchmark on diversity and inclusion in media and entertainment"
  6.    WFA launches guide to diversity and representation in media planning and buying
    Advertising & policyInclusive marketing

    WFA launches guide to diversity and representation in media planning and buying

    New framework details potential issues and opportunities in key areas

    Read more about "WFA launches guide to diversity and representation in media planning and buying"
  7.    New guide addressing Diversity & Inclusion in brand safety
    Advertising & policyInclusive marketing

    New guide addressing Diversity & Inclusion in brand safety

    The guide has been developed by the European Association of Communication Agencies (EACA)

    Read more about "New guide addressing Diversity & Inclusion in brand safety"
  8.    Beyond Gender 2: The impact of intersectionality in advertising
    Inclusive marketing

    Beyond Gender 2: The impact of intersectionality in advertising

    The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's goal of eradicating harmful stereotypes from advertising and media.

    Read more about "Beyond Gender 2: The impact of intersectionality in advertising"
  9.    Promoting diversity and inclusion in advertising: a UNICEF playbook
    Inclusive marketing

    Promoting diversity and inclusion in advertising: a UNICEF playbook

    Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this effort, UNICEF presented their "Promoting diversity and inclusion in advertising" playbook.

    Read more about "Promoting diversity and inclusion in advertising: a UNICEF playbook"
  10. Advertising & policyInclusive marketing

    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability

    Most common forms of discrimination globally were reported on the basis of age and family status

    Women and ethnic minorities in the marketing industry report poorer lived experiences than men and ethnic majorities

    But marketing still outperforms many other industries globally on DEI

    Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability"
  11.    Industry’s unprecedented show of unity to tackle DEI
    Inclusive marketing

    Industry’s unprecedented show of unity to tackle DEI

    More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the marketing industry. WFA’s Camelia Cristache and Will Gilroy explain the size and importance of the initiative.

    Read more about "Industry’s unprecedented show of unity to tackle DEI"
  12.    Case study | Warner Music Group: Saylists
    Inclusive marketing

    Case study | Warner Music Group: Saylists

    Record label teams up with Apple Music to offer speech therapy for kids through its songs

    This article was originally published in Contagious I/O on 3 June 2021

    Read more about "Case study | Warner Music Group: Saylists"
  13.    Unstereotype Alliance 'State of the Industry' report 2021
    Inclusive marketing

    Unstereotype Alliance 'State of the Industry' report 2021

    Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and inclusion.

    Read more about "Unstereotype Alliance 'State of the Industry' report 2021"
  14.    Case study | Samsung: Tallk
    Inclusive marketing

    Case study | Samsung: Tallk

    Consumer electronics giant launches app to help those with ALS communicate via its tablet devices

    This article was originally published in Contagious I/O on 22 April 2021
    Read more about "Case study | Samsung: Tallk"
  15.    Gender Bias & Inclusion in Advertising in India
    Inclusive marketing

    Gender Bias & Inclusion in Advertising in India

    A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on TV and YouTube during 2019

    Read more about "Gender Bias & Inclusion in Advertising in India"
  16.    Case study | Dove: Show Us. It's On Us
    Inclusive marketing

    Case study | Dove: Show Us. It's On Us

    FMCG giant spurs brands to be more inclusive by funding diverse casting costs

    This article was originally published in Contagious I/O on 26 March 2021

    Read more about "Case study | Dove: Show Us. It's On Us"
  17.    WFA launches guide to diversity and representation through the creative funnel
    Inclusive marketing

    WFA launches guide to diversity and representation through the creative funnel

    Comprehensive framework details potential issues at every stage of the creative process

    Read more about "WFA launches guide to diversity and representation through the creative funnel"
  18.    Delivering diversity is a must-pass test
    Inclusive marketing

    Delivering diversity is a must-pass test

    The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO, explains why we need to accelerate our impact.

    Read more about "Delivering diversity is a must-pass test"
  19.    54% of people don't feel culturally represented in online ads, Facebook study finds
    Inclusive marketing

    54% of people don't feel culturally represented in online ads, Facebook study finds

    The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of more than 1,200 brand life studies and an analysis of 1,022 global Facebook video ads.

    Read more about "54% of people don't feel culturally represented in online ads, Facebook study finds"
  20.    Insight & Strategy: Google Creatability

    Insight & Strategy: Google Creatability

    How Google used the power of the web and AI to improve the accessibility of art and music

    This article was originally published in Contagious I/O on 28 June 2019

    Read more about "Insight & Strategy: Google Creatability"
  21.    Case study | Dove: Women like us

    Case study | Dove: Women like us

    Personal care brand partners with stock image supplier to challenge public perception of women

    This article was originally published in Contagious I/O on 4 April 2019.

    Read more about "Case study | Dove: Women like us"