Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Digital policyMarketing technologyAIMarketing technologyThis month in AI: new tools, content labelling, voice cloning and licensing deals
Read more about "This month in AI: new tools, content labelling, voice cloning and licensing deals"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. WFA’s monthly update serves as your one-stop round up of the most important developments impacting your use of AI, to help you stay informed of the forces transforming the marketing industry today.
-
Advertising & policyDigital policyAIAI Community meeting overview (April 2024)
Read more about "AI Community meeting overview (April 2024)"Overview of the AI Community meeting held remotely on 24 April 2024.
-
Digital policyAI
This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers
Read more about "This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. As AI transforms the marketing industry at an unprecedented rate, staying informed has never been more important. That’s why I am launching WFA’s monthly AI update, serving as your one-stop round up of the most important developments impacting your use of AI.
-
AI
WFA names leadership team for new AI Community
Read more about "WFA names leadership team for new AI Community"This AI community is designed to help advertisers find the best ways to harness the opportunities of Generative AI while minimising risk.
-
Privacy & techAIBenchmark: Gen AI on marketing creative
Read more about "Benchmark: Gen AI on marketing creative"WFA member benchmark on guidelines on the use of generative AI in marketing creative
-
Marketing technologyAIMarketing technologyTackling the nitty gritty of Generative AI
Read more about "Tackling the nitty gritty of Generative AI"No new technology comes without risks and Generative AI is no exception. Brands need to be alert to the challenges if they want to take advantage of the opportunities, says WFA Associate Director, Digital Policy, Gabrielle Robitaille.
-
Advertising & policyDigital policyAIData Ethics Workshop: Generative AI
Read more about "Data Ethics Workshop: Generative AI"WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in Practice.
-
Digital policyRecap of the WFA Webinar ‘Navigating the Pixel Pressure'
Read more about "Recap of the WFA Webinar ‘Navigating the Pixel Pressure'"Over recent months there has been mounting pressure on the use of tracking pixels and third party tags for behavioural advertising over privacy concerns. Enforcement action has demonstrated the growing scrutiny over how this technology collects, shares and potentially leaks personal data with third parties, and how it fuels an advertising model based on the ‘intrusive’ monitoring of individuals.
-
CMOs need to change internal culture to deliver data ethics
Read more about "CMOs need to change internal culture to deliver data ethics"CMOs say data ethics is a top priority but tend to overlook one crucial step: ensuring that their internal culture is rooted in the ethical and responsible use of data. WFA has developed a playbook to help brands bridge that gap.
-
Digital policyPrivacy & techWebinar: Understanding data ethics in practice
Read more about "Webinar: Understanding data ethics in practice"92% of CMOs say that data ethics is a priority for their organisation, yet 50% still struggle to understand what data ethics means when it comes to the process and practices they need to apply both internally and across their marketing supply chains.
-
Advertising & policyDigital policyValue of advertisingWFA Policy Tracker
Read more about "WFA Policy Tracker"WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative files.
-
Advertising & policyDigital policyThe EU Digital Services Act: implications for advertisers
Read more about "The EU Digital Services Act: implications for advertisers"WFA has developed a briefing on the EU Digital Services Act which outlines the key provisions relevant for advertisers.
-
DSA/DMA Task Force Meeting Overview (March 2022)
Read more about "DSA/DMA Task Force Meeting Overview (March 2022)"The WFA DSA/DMA Task Force met on 31 March 2022 to discuss the Digital Services Act (DSA) and Digital Markets Act (DMA), and agree on WFA next steps.
-
Privacy & tech
DGX meeting overview (March 2022)
Read more about "DGX meeting overview (March 2022)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 10 March 2022.
-
Privacy & tech
DGX meeting with Google, 28 February 2022
Read more about "DGX meeting with Google, 28 February 2022"In this session, Google provided their perspectives on the recent rulings which have found EU websites’ use of Google Analytics in breach of the GDPR
-
Advertising & policyDigital policyGDPRWebinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?
Read more about "Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?"A deep dive into the recent Belgian DPA ruling which found IAB Europe's TCF in breach of the GDPR, and unpack what it could mean for advertisers and the digital advertising industry
-
Advertising & policyDigital policyPrivacy & techGDPRDGX Benchmark: Google Analytics
Read more about "DGX Benchmark: Google Analytics"WFA member benchmark on the Austrian DPA and EDPS decisions finding Google Analytics in breach of GDPR.
-
Advertising & policyDigital policyPrivacy & techGDPRDGX meeting on Google Analytics (January 2022)
Read more about "DGX meeting on Google Analytics (January 2022)"In this session on 27 January 2022, WFA members discussed the Austrian DPA and European Data Protection Supervisor decisions which found the use of Google Analytics in violation of the EU GDPR.
-
Advertising & policyDigital policy
The EU Digital Markets Act: what is it and why is it relevant to advertisers?
Read more about "The EU Digital Markets Act: what is it and why is it relevant to advertisers?"WFA has developed a briefing on the EU Digital Markets Act which outlines the key provisions relevant for advertisers.
-
Advertising & policyDigital policyPrivacy & techWebinar: Benchmarking data safety and risk across the industry
Read more about "Webinar: Benchmarking data safety and risk across the industry"An analysis and benchmarking of data safety and risk across the industry
-
Advertising & policyDigital policyDSA/DMA Task Force Meeting Overview (November 2021)
Read more about "DSA/DMA Task Force Meeting Overview (November 2021)"The WFA DSA Task Force met on 18 November 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to discuss the WFA’s position regarding possible regulation of targeted advertising based on personal data.
