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Inclusive marketingInclusive marketing is just better marketing
Read more about "Inclusive marketing is just better marketing"Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin, Vice-President, Global Media at Beam Suntory, and WFA’s Global Diversity Ambassador.
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Inclusive marketingInclusive Marketing - Why representation matters to your customers and your brand
Read more about "Inclusive Marketing - Why representation matters to your customers and your brand"A WFA session around how to embed true representation across the entire marketing process
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Advertising & policyInclusive marketingInsight & Strategy | WeCapital: Data Tienda
Read more about "Insight & Strategy | WeCapital: Data Tienda"How a financial institution played on a cultural insight to rebuild the credit histories and promote the financial inclusion of thousands of women in Mexico.
This article was originally published in Contagious I/O on 4 July 2022
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Advertising & policyInclusive marketingWFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
Read more about "WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion"Charter defines set of universal requirements for global organisations to improve their employees’ lived experiences
Resource provides “ideas to steal” from successful initiatives that companies can adopt
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Advertising & policyInclusive marketingCase study | Libresse: Vulva Kebaya
Read more about "Case study | Libresse: Vulva Kebaya"Femcare brand stitches vaginas onto traditional Malaysian blouses to draw attention to taboos surrounding the female anatomy.
This article was originally published in Contagious I/O on 9 March 2022
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Advertising & policyCross-media measurementMarketing effectivenessValue of advertisingInclusive marketingGlobal Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Read more about "Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
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Inclusive marketingWorld Economic Forum new benchmark on diversity and inclusion in media and entertainment
Read more about "World Economic Forum new benchmark on diversity and inclusion in media and entertainment"The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion (DE&I) and will reward progress with trust and loyalty.
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Case Study | Canesten: Vagina Academy
Read more about "Case Study | Canesten: Vagina Academy"Bayer’s intimate healthcare brand Canesten addresses its Brazialian audience by creating Vagina Accademy, an ongoing educational program that challenges social taboos rooted in harmful myths and misconceptions related to vaginal health.
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Insight & Strategy: Don’t Ever Leave Me
Read more about "Insight & Strategy: Don’t Ever Leave Me"Why Lacta, Greece’s top chocolate brand, subverted its messaging around love to deliver a domestic violence awareness campaign – resulting in 1 million organic views on YouTube
This article was originally published in Contagious I/O on 9 December 2021
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Inclusive marketingInsight & Strategy: Real Birth Announcements
Read more about "Insight & Strategy: Real Birth Announcements"Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated campaign
This article was originally published in Contagious I/O on 13 December 2021
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Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes
Read more about "Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes"How Maltesers sparked conversation and united women through laughter to destigmatise maternal mental health
This article was originally published in Contagious I/O on 15 December 2021
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Inclusive marketingDiversity: From Agency to Ads
Read more about "Diversity: From Agency to Ads"R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.
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Advertising & policyInclusive marketingWFA launches guide to diversity and representation in media planning and buying
Read more about "WFA launches guide to diversity and representation in media planning and buying"New framework details potential issues and opportunities in key areas
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Advertising & policyInclusive marketingNew guide addressing Diversity & Inclusion in brand safety
Read more about "New guide addressing Diversity & Inclusion in brand safety"The guide has been developed by the European Association of Communication Agencies (EACA)
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Inclusive marketingBeyond Gender 2: The impact of intersectionality in advertising
Read more about "Beyond Gender 2: The impact of intersectionality in advertising"The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's goal of eradicating harmful stereotypes from advertising and media.
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Inclusive marketingPromoting diversity and inclusion in advertising: a UNICEF playbook
Read more about "Promoting diversity and inclusion in advertising: a UNICEF playbook"Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this effort, UNICEF presented their "Promoting diversity and inclusion in advertising" playbook.
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Advertising & policyInclusive marketing
First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability
Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability"Most common forms of discrimination globally were reported on the basis of age and family status
Women and ethnic minorities in the marketing industry report poorer lived experiences than men and ethnic majorities
But marketing still outperforms many other industries globally on DEI
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Advertising & policyInclusive marketingIs it an advantage to be a woman in marketing?
Read more about "Is it an advantage to be a woman in marketing?"Absolutely—but not in the way some people seem to think, says Guardian columnist and brand strategist, Arwa Mahdawi
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Inclusive marketingCase study | Budweiser: Future Official Sponsors of the NWSL
Read more about "Case study | Budweiser: Future Official Sponsors of the NWSL"Beer brand closes gender pay gap by driving the call to action in sports sponsorship
This article was originally published in Contagious I/O on 17 June 2021
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Inclusive marketingIndustry’s unprecedented show of unity to tackle DEI
Read more about "Industry’s unprecedented show of unity to tackle DEI"More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the marketing industry. WFA’s Camelia Cristache and Will Gilroy explain the size and importance of the initiative.
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Inclusive marketingUnstereotype Alliance 'State of the Industry' report 2021
Read more about "Unstereotype Alliance 'State of the Industry' report 2021"Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and inclusion.
