Posts about Inclusive marketing in communications

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Media Forum Overview - Global Marketer Week Istanbul 2023
    Event reports
    Advertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerce

    Media Forum Overview - Global Marketer Week Istanbul 2023

    WFA

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

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  2. This Pride month, brands have an important choice to make
    Expert opinion
    Advertising & policyInclusive marketing

    This Pride month, brands have an important choice to make

    Arwa Mahdawi

    What happens if you put 20,000 lesbians in a desert and give them a lot of alcohol and a large swimming pool? There are plenty of plausible answers, but the correct one, in this case, is The Dinah Shore Weekend. Column by Guardian writer and brand strategist, Arwa Mahdawi. 

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  3. WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth
    Video
    Advertising & policyGlobal Marketer WeekInclusive marketing

    WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth

    WFA

    WFA's Global Marketer of the Year, Cristina Diezhandino, is joined on stage by Ali Hanan of Creative Equals, who has helped Diageo agitate for change in the global marketing industry and deliver against a shared ambition - more diverse and inclusive creative leadership. Through a Progressive Marketing Flywheel of inclusion, creativity and purpose, this session will inspire us to think differently about one of the toughest, yet most meaningful, metrics: return on inclusion.

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  4. Making the numbers count
    Expert opinion
    Advertising & policyInclusive marketing

    Making the numbers count

    Ranjay Radhakrishnan

    Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and retain the very best. Ranjay Radhakrishnan, Chief Human Resources Officer at Reckitt, explains how the company is championing diversity and inclusion to make Reckitt a great place to work.

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  5. WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
    Event reportsGuides & templates
    Inclusive marketing

    WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)

    WFA

    Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022

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  6. Consumer Insights needs an inclusive approach too
    Expert opinion
    Media & analyticsInclusive marketing

    Consumer Insights needs an inclusive approach too

    Corinne Moy

    Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council Member of ESOMAR – the global insights community – explains.

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  7. Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
    Expert opinion
    Advertising & policyInclusive marketing

    Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align

    WFA

    Nathalie Lam, Philips Global Head of Sponsorship and Marketing Transformation Lead, explains how Philips wants its creative content to match the diversity of its audience. This is the first article in a series by WFA Diversity & Inclusion Taskforce members ahead of its 2023 inclusion census.

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  8. Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
    Event reports
    Advertising & policyAgency managementInclusive marketing

    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching

    WFA

    Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022

     

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  9. Inclusive Marketing - Why representation matters to your customers and your brand
    VideoWebinar
    Inclusive marketing

    Inclusive Marketing - Why representation matters to your customers and your brand

    WFA

    A WFA session around how to embed true representation across the entire marketing process

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  10. Spotlight: Consumer insights through a diversity and inclusion lens
    Video
    Inclusive marketing

    Spotlight: Consumer insights through a diversity and inclusion lens

    WFA

    Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential prerequisite for sustainable growth.

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  11. Case study | Cox Communications: Project Convey
    Case studies
    Advertising & policyInclusive marketing

    Case study | Cox Communications: Project Convey

    Contagious I/O

    Cable provider creates video chat system to help individuals with autism interpret emotions.

    This article was originally published in Contagious I/O on 22 April 2022.

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  12. Insight & Strategy | Spark: Beyond Binary Code
    Case studies
    Advertising & policyInclusive marketing

    Insight & Strategy | Spark: Beyond Binary Code

    Contagious I/O

    Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's relationship with their data.

    This article was originally published in Contagious I/O on 21 April 2022

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  13. Case study | Dell & Intel: I Will Always Be Me
    Case studies
    Advertising & policyInclusive marketing

    Case study | Dell & Intel: I Will Always Be Me

    Contagious I/O

    Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.

    This article was originally published in Contagious I/O on 3 March 2022

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  14. Case study | Lacoste: The Théo Curin Collection
    Case studies
    Advertising & policyInclusive marketing

    Case study | Lacoste: The Théo Curin Collection

    Contagious I/O

    Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection

    This article was originally published in Contagious on 8 April 2022

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  15. Case study | Libresse: Vulva Kebaya
    Advertising & policyInclusive marketing

    Case study | Libresse: Vulva Kebaya

    Contagious I/O

    Femcare brand stitches vaginas onto traditional Malaysian blouses to draw attention to taboos surrounding the female anatomy.

    This article was originally published in Contagious I/O on 9 March 2022

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  16. Case study | Xbox: Therapeutic Play
    Case studies
    Advertising & policyInclusive marketing

    Case study | Xbox: Therapeutic Play

    Contagious I/O

    Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare hereditary disorder.

    This article was originally published in Contagious I/O on 11 April 2022

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  17. Case study | Pilsen Callao: E-nterpreters
    Case studies
    Advertising & policyInclusive marketing

    Case study | Pilsen Callao: E-nterpreters

    Contagious I/O

    Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players don’t get left out of the conversation

    This article was originally published in Contagious on 9 April 2022

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  18. Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
    Event reports
    Advertising & policyCross-media measurementMarketing effectivenessValue of advertisingInclusive marketing

    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

    WFA

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

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  19. Case Study | Canesten: Vagina Academy

    Case Study | Canesten: Vagina Academy

    WFA

    Bayer’s intimate healthcare brand Canesten addresses its Brazialian audience by creating Vagina Accademy, an ongoing educational program that challenges social taboos rooted in harmful myths and misconceptions related to vaginal health.

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  20. Insight & Strategy: Don’t Ever Leave Me
    Case studies

    Insight & Strategy: Don’t Ever Leave Me

    Contagious I/O

    Why Lacta, Greece’s top chocolate brand, subverted its messaging around love to deliver a domestic violence awareness campaign – resulting in 1 million organic views on YouTube

    This article was originally published in Contagious I/O on 9 December 2021

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  21. Insight & Strategy: Real Birth Announcements
    Case studies
    Inclusive marketing

    Insight & Strategy: Real Birth Announcements

    Contagious I/O

    Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated campaign

    This article was originally published in Contagious I/O on 13 December 2021

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