Posts about Inclusive thought leadership

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Innovation at Cannes
    Expert opinionEvent reports
    CreativityCannes Lions

    Innovation at Cannes

    Natasha Chetiyawardana

    Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of senior management support, says Natasha Chetiyawardana, Creative Partner and Co-Founder at venturing consultancy Bow & Arrow, part of Accenture Interactive.

    Read more about "Innovation at Cannes"
  2. Inclusive equals results
    Expert opinion
    Inclusive marketing

    Inclusive equals results

    Will Gilroy, Daren Poole

    New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar outline the latest data.

    Read more about "Inclusive equals results"
  3. Industry’s unprecedented show of unity to tackle DEI
    Expert opinion
    Inclusive marketing

    Industry’s unprecedented show of unity to tackle DEI

    Will Gilroy, Camelia Cristache

    More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the marketing industry. WFA’s Camelia Cristache and Will Gilroy explain the size and importance of the initiative.

    Read more about "Industry’s unprecedented show of unity to tackle DEI"
  4. Unstereotype Alliance 'State of the Industry' report 2021
    Report
    Inclusive marketing

    Unstereotype Alliance 'State of the Industry' report 2021

    Unstereotype Alliance

    Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and inclusion.

    Read more about "Unstereotype Alliance 'State of the Industry' report 2021"
  5. One year after George Floyd
    Expert opinion
    Inclusive marketing

    One year after George Floyd

    Belinda Smith

    Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas, m/SIX and WFA Global Diversity Ambassador.

    Read more about "One year after George Floyd"
  6. Insight & Strategy | Frida Mom: Fourth Trimester
    Case studies
    Inclusive marketing

    Insight & Strategy | Frida Mom: Fourth Trimester

    Contagious I/O

    How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new product line

    This article was originally published in Contagious I/O on 1 April 2021

    Read more about "Insight & Strategy | Frida Mom: Fourth Trimester"
  7. Gender equality in marketing: are we making progress fast enough?
    Expert opinion
    Advertising & policyInclusive marketing

    Gender equality in marketing: are we making progress fast enough?

    WFA

    We've asked six industry leaders to share their perspectives

    Read more about "Gender equality in marketing: are we making progress fast enough?"
  8. Delivering diversity is a must-pass test
    Expert opinion
    Inclusive marketing

    Delivering diversity is a must-pass test

    Stephan Loerke

    The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO, explains why we need to accelerate our impact.

    Read more about "Delivering diversity is a must-pass test"
  9. Insight & Strategy | Mattel: Creatable World
    Case studies
    Inclusive marketing

    Insight & Strategy | Mattel: Creatable World

    Contagious I/O, Contagious

    Why a toy maker decided to remodel conventions with a genderless doll range

    This article was originally published in Contagious I/O on 2 December 2019

    Read more about "Insight & Strategy | Mattel: Creatable World"
  10. Insight & Strategy | Doritos: The Best Gift
    Case studies
    Inclusive marketing

    Insight & Strategy | Doritos: The Best Gift

    Contagious I/O

    Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico

    This article was originally published in Contagious I/O on 22 January 2021

    Read more about "Insight & Strategy | Doritos: The Best Gift"
  11. YouTube video trends: how the world is responding to the rallying cry for racial justice

    YouTube video trends: how the world is responding to the rallying cry for racial justice

    Google

    Three specific ways people tuned in and raised their voices in support of anti-racism on YouTube following the killing of George Floyd

    Read more about "YouTube video trends: how the world is responding to the rallying cry for racial justice"
  12. The big questions this year, answered by LIONS Live
    Expert opinion
    CreativityCannes LionsInclusive marketing

    The big questions this year, answered by LIONS Live

    Cannes Lions

    In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you were at Cannes Lions this year, what one big question would you put to the industry?” In this follow-up piece, Cannes Lions offers some answers based on the discussions at LIONS Live – their new media platform for people to experience creativity wherever they are.

    Read more about "The big questions this year, answered by LIONS Live"
  13. Time to stop covering up our diversity
    Expert opinion
    Advertising & policyInclusive marketing

    Time to stop covering up our diversity

    Jerry Daykin

    We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry Daykin, Senior Media Director EMEA at GSK Consumer Healthcare and WFA Global Diversity and Inclusion Ambassador.

    Read more about "Time to stop covering up our diversity"
  14. Putting an end to racially-loaded terms in marketing
    Expert opinion
    Advertising & policyInclusive marketing

    Putting an end to racially-loaded terms in marketing

    Stephan Loerke

    WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist' for the biases they perpetuate

    Read more about "Putting an end to racially-loaded terms in marketing"
  15. UN Women and WFA call on the industry to fight racism and inequality
    Expert opinion
    Advertising & policyInclusive marketing

    UN Women and WFA call on the industry to fight racism and inequality

    Stephan Loerke

    Phumzile Mlambo-Ngcuka, UN Under-Secretary-General and Executive Director of UN Women, and Stephan Loerke, CEO, WFA, issue a joint statement and call for action 

    Read more about "UN Women and WFA call on the industry to fight racism and inequality"
  16. Adland commits: 10 ways to hold the industry accountable #BlackLivesMatter

    Adland commits: 10 ways to hold the industry accountable #BlackLivesMatter

    Creative Equals

    UK advertising and media leaders have issued an open letter calling on the industry to address inequality and take action against racism following the death of George Floyd. The letter asks advertising leaders to support talent of colour and to hold the industry accountable in 10 ways.

    Read more about "Adland commits: 10 ways to hold the industry accountable #BlackLivesMatter"
  17. UK Advertising Needs You

    UK Advertising Needs You

    Advertising Association

    A showcase for Diversity and Inclusion initiatives in the UK ad industry.

    Read more about "UK Advertising Needs You"
  18. Seek out good actors and elevate them

    Seek out good actors and elevate them

    Jerry Daykin

    A view by Jerry Daykin, Media Director at GSK Consumer Healthcare

    Read more about "Seek out good actors and elevate them"
  19. There is no general consumer

    There is no general consumer

    Aline Santos

    A view by Aline Santos, Unilever EVP Global Marketing and Chief Diversity & Inclusion Officer

    Read more about "There is no general consumer"
  20. Diverse coalitions create breakthrough solutions

    Diverse coalitions create breakthrough solutions

    Jane Wakely

    A view by Jane Wakely, Lead CMO, Mars Incorporated

    Read more about "Diverse coalitions create breakthrough solutions"
  21. Accelerating to equal

    Accelerating to equal

    Marc Pritchard

    A view by Marc Pritchard, Chief Brand Officr, P&G

    Read more about "Accelerating to equal"