Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency talent

WFA benchmark containing best practices of marketing budget setting.

WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and are seeking inspiration

WFA member benchmark of recommendations for creative and influencer marketing in MENA

WFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments

Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts efficiency, quality, and results.

WFA member benchmark on recommended online training platforms that help develop digital marketing skills

Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.

The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global marketers, it also introduces a growing set of challenges, requirements and capabilities. Many of which are not yet fully on the radar.