Posts about Marketing and children

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    RAC Programme Meeting Overview (September 2022)
    Advertising & policy

    RAC Programme Meeting Overview (September 2022)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 21 September 2022.

    Read more about "RAC Programme Meeting Overview (September 2022)"
  2.    WFA Policy Tracker
    Advertising & policyDigital policyValue of advertising

    WFA Policy Tracker

    WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative files. 

    Read more about "WFA Policy Tracker"
  3.    LATAM mapping: Regulatory efforts to restrict food marketing in Latin America
    Advertising & policy

    LATAM mapping: Regulatory efforts to restrict food marketing in Latin America

    This mapping provides an overview of the latest regulatory developments and industry commitments in Latin America.

    Read more about "LATAM mapping: Regulatory efforts to restrict food marketing in Latin America"
  4.    RAC Programme Meeting Overview (November 2021)
    Advertising & policy

    RAC Programme Meeting Overview (November 2021)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 15 November 2021.

    Read more about "RAC Programme Meeting Overview (November 2021)"
  5.    Webinar: IFBA’s Enhanced Responsible Marketing Policy
    Advertising & policy

    Webinar: IFBA’s Enhanced Responsible Marketing Policy

    In August 2021, eleven of the largest global food and drinks brands agreed to further restrict advertising to children of products high in fat, sugar and salt. Join our webinar to understand the background to this voluntary global initiative and find out what compliance means in practice.

    Read more about "Webinar: IFBA’s Enhanced Responsible Marketing Policy"
  6.    RAC Programme Meeting Overview (September 2021)
    Advertising & policy

    RAC Programme Meeting Overview (September 2021)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 22 September 2021.

    Read more about "RAC Programme Meeting Overview (September 2021)"
  7.    AVMSD transposition: State of play and key implications for advertisers
    Advertising & policy

    AVMSD transposition: State of play and key implications for advertisers

    An overview of ongoing Audiovisual Media Services Directive transposition processes and the implications for advertisers.

    Read more about "AVMSD transposition: State of play and key implications for advertisers"
  8.    WFA amendment suggestions on the EU Digital Markets Act
    Advertising & policyDigital policy

    WFA amendment suggestions on the EU Digital Markets Act

    These are WFA’s amendments suggestions on the European Commission proposal for an EU Digital Markets Act

    Read more about "WFA amendment suggestions on the EU Digital Markets Act"
  9.    WFA amendment suggestions on the EU Digital Services Act
    Advertising & policyDigital policy

    WFA amendment suggestions on the EU Digital Services Act

    These are WFA’s amendments suggestions on the European Commission proposal for an EU Digital Services Act

    Read more about "WFA amendment suggestions on the EU Digital Services Act"
  10.    RAC Programme Meeting Overview (May 2021)
    Advertising & policy

    RAC Programme Meeting Overview (May 2021)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 19 May 2021.

    Read more about "RAC Programme Meeting Overview (May 2021)"
  11.    RAC Programme Meeting Overview (February 2021)
    Advertising & policy

    RAC Programme Meeting Overview (February 2021)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 10 February 2021.

    Read more about "RAC Programme Meeting Overview (February 2021)"
  12.    Introduction to WFA's policy groups
    Advertising & policyDigital policyPrivacy & tech

    Introduction to WFA's policy groups

    Our policy team gives a brief overview and explains the core focus areas of WFA's policy groups

    Read more about "Introduction to WFA's policy groups"
  13.    Webinar: Regulating marketing to kids - five key trends affecting toy brands
    Advertising & policy

    Webinar: Regulating marketing to kids - five key trends affecting toy brands

    A closer look at the latest regulatory trends to restrict marketing to children around the world.

    Read more about "Webinar: Regulating marketing to kids - five key trends affecting toy brands"
  14.    2020’s top trends in food marketing regulation
    Advertising & policy

    2020’s top trends in food marketing regulation

    WFA Senior Policy Manager, Rebecka Allén, highlights this year's top events or trends in food marketing regulation

    Read more about "2020’s top trends in food marketing regulation"
  15.    RAC Programme Meeting Overview (November 2020)
    Advertising & policyDigital policy

    RAC Programme Meeting Overview (November 2020)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 18 November 2020.

    Read more about "RAC Programme Meeting Overview (November 2020)"
  16.    Google’s restrictions on food marketing to minors
    Advertising & policy

    Google’s restrictions on food marketing to minors

    An overview of Google’s new food marketing policies and a comparative overview of Google’s nutrition criteria versus the EU Pledge nutrition criteria.

    Read more about "Google’s restrictions on food marketing to minors"
  17.    PAG Meeting Overview (September 2020, Brussels)
    Advertising & policyDigital policy

    PAG Meeting Overview (September 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 22 September 2020.

    Read more about "PAG Meeting Overview (September 2020, Brussels)"
  18.    RAC Programme Meeting Overview (September 2020)
    Advertising & policyDigital policyInclusive marketing

    RAC Programme Meeting Overview (September 2020)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 23 September 2020.

    Read more about "RAC Programme Meeting Overview (September 2020)"
  19.    ABA Manual for compliance with Brazil’s Data Protection Law
    Advertising & policyDigital policyPrivacy & tech

    ABA Manual for compliance with Brazil’s Data Protection Law

    Brazilian advertiser association ABA produces manual for compliance with the LGPD

    Read more about "ABA Manual for compliance with Brazil’s Data Protection Law"
  20.    Joint WFA-TIE position: product placement under the revised AVMSD
    Advertising & policy

    Joint WFA-TIE position: product placement under the revised AVMSD

    A joint position paper with Toy Industries of Europe offering recommendations for the transposition of the revised Audiovisual Media Services Directive (AVMSD)

    Read more about "Joint WFA-TIE position: product placement under the revised AVMSD"
  21.    RAC Programme Meeting Overview (May 2020)
    Advertising & policyDigital policyInclusive marketing

    RAC Programme Meeting Overview (May 2020)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 27 May 2020.

    Read more about "RAC Programme Meeting Overview (May 2020)"