Overview of the Media Forum held in New York City in November 2023

Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands need to keep in mind to build a culture of effectiveness. 

A new whitepaper by WFA and Automated Creative urges advertisers to focus on in-flight optimisation in Q4.

Marketing effectiveness is THE key priority for most, if not all, of WFA’s various peer groups. That is why late last year we began a process to distribute knowledge on the topic among our members.

Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023

Measuring marketing effectiveness is becoming more important, and yet more challenging at the same time. Gerry D’Angelo, VP, Global Media at P&G, and Co-chair of WFA's Media Forum, explains how to resolve this tension.

A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.

Partners with The Drum to celebrate global and regional marketers and the work they do to strengthen their brands and businesses

New WFA Hall of Fame celebrates the work of all the marketers who have been shortlisted in the five previous rounds of the award

WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.

A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage of the purchase funnel for fast moving CPGs.