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CreativityInfluencer marketingMarketing technologyMarketing operationsMarketing technologyKnowledge Spotlight: Leveraging Meta’s performance toolkit
Read more about "Knowledge Spotlight: Leveraging Meta’s performance toolkit"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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CreativityInfluencer marketingMarketing technologyMarketing operationsMarketing technology
Knowledge Spotlight:Navigating Meta’s family of apps and services
Read more about "Knowledge Spotlight:Navigating Meta’s family of apps and services"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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AI
Knowledge Spotlight: 2024 Media trends in Asia Pacific
Read more about "Knowledge Spotlight: 2024 Media trends in Asia Pacific"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Knowledge Spotlight: Social Commerce
Read more about "Knowledge Spotlight: Social Commerce"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Knowledge Spotlight: Influencers and KOLs
Read more about "Knowledge Spotlight: Influencers and KOLs"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Knowledge Spotlight: Advanced/Connected TV
Read more about "Knowledge Spotlight: Advanced/Connected TV"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Knowledge Spotlight: Agency Briefing
Read more about "Knowledge Spotlight: Agency Briefing"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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CMO Forum Meeting Overview, Forum Connect Singapore (July 2024)
Read more about "CMO Forum Meeting Overview, Forum Connect Singapore (July 2024)"Overview of the WFA CMO Forum Asia Pacific held in person in Singapore
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Knowledge Spotlight: Inventory or proprietary media
Read more about "Knowledge Spotlight: Inventory or proprietary media"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing structureCMOCMO ForumBenchmark: Global and local brand consistency
Read more about "Benchmark: Global and local brand consistency"WFA member benchmark on centralising marketing assets and resources into a singular platform
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Marketing procurementMarketing operationsMarketing procurement
Knowledge Spotlight: Agency Performance Measurement
Read more about "Knowledge Spotlight: Agency Performance Measurement"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Advertising & policyCannes LionsCMOCMO ForumCMO Forum Meeting Overview, Cannes (June 2024)
Read more about "CMO Forum Meeting Overview, Cannes (June 2024)"Overview of the WFA CMO Forum held in person in Cannes
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Marketing operations
Knowledge Spotlight: Agency Roster Modelling & Transformation
Read more about "Knowledge Spotlight: Agency Roster Modelling & Transformation"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing operationsKnowledge Spotlight: Agency Remuneration 101
Read more about "Knowledge Spotlight: Agency Remuneration 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing capabilities
Benchmark: Centralised Marketing Hub
Read more about "Benchmark: Centralised Marketing Hub"WFA member benchmark on centralising marketing assets and resources into a singular platform
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CMOCMO ForumCMO Forum Toronto (May 2024)
Read more about "CMO Forum Toronto (May 2024)"Overview of the WFA CMO Forum held in person during WFA's Global Marketer Week in May 2024.
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Marketing structureCMO Forum
Benchmark: Internal brand communications and engagement
Read more about "Benchmark: Internal brand communications and engagement"WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.
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Agency managementIn-housingMarketing structureCMO ForumMarketing operationsSpotlight: Housekeeping: In-house agency trends and challenges
Read more about "Spotlight: Housekeeping: In-house agency trends and challenges"WFA webinar on in-house agency trends and challenges
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Marketing effectivenessCMO ForumCMO Forum Connect meeting overview (November 2023)
Read more about "CMO Forum Connect meeting overview (November 2023)"Overview of the CMO Forum held in New York City in November 2023
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Marketing structureIn-House Forum Meeting Overview (Oct 2023)
Read more about "In-House Forum Meeting Overview (Oct 2023)"Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency talent
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Benchmark: Marketing Budget Setting
Read more about "Benchmark: Marketing Budget Setting"WFA benchmark containing best practices of marketing budget setting.
