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Marketing effectivenessMedia Forum Connect meeting overview (November 2023)
Read more about "Media Forum Connect meeting overview (November 2023)"Overview of the Media Forum held in New York City in November 2023
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Marketing effectivenessMarketing technologyForum ConnectMarketing technologyMedia transformationMarketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
Read more about "Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t"Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands need to keep in mind to build a culture of effectiveness.
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Media budgets are on the rise, finds WFA and Ebiquity annual research
Read more about "Media budgets are on the rise, finds WFA and Ebiquity annual research"Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their budgets. A new WFA and Ebiquity study says that 60% of company representatives will increase their global media budgets in 2024 - with 14% saying they will make a significant increase, year on year.
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Marketing effectivenessMedia Forum meeting overview (October 2023)
Read more about "Media Forum meeting overview (October 2023)"Overview of the Media Forum held in Zurich, Switzerland in October 2023
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Privacy & techPrivacy Spotlight: India
Read more about "Privacy Spotlight: India"An in-depth overview of recent privacy developments in India impacting brand advertisers.
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Privacy & techSpotlight: An update on Google’s Privacy Sandbox
Read more about "Spotlight: An update on Google’s Privacy Sandbox"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
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Agency managementThe Future of Media Agency Models: Change is Coming
Read more about "The Future of Media Agency Models: Change is Coming"A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their agency model. Just 11% of respondents believe their current agency model will fit future needs, while 24% say it is unfit for future purpose.
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Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape
Read more about "Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape"In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a real challenge for advertisers (CPGs in particular).
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Cross-media measurementMarketing effectivenessWFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
Read more about "WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023"Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July 2022
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Marketing structureRetail media & ecommerceMedia Forum Overview – Taking a Deeper Dive into Retail Media
Read more about "Media Forum Overview – Taking a Deeper Dive into Retail Media"Meeting overview and agenda from the Media Forum on the 8th of June 2023.
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Advertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerceMedia Forum Overview - Global Marketer Week Istanbul 2023
Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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Media Contract Guidance for Advertisers: Global Best Practice
Read more about "Media Contract Guidance for Advertisers: Global Best Practice"WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.
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Media Contract Guidance for Advertisers: Focus on China
Read more about "Media Contract Guidance for Advertisers: Focus on China"The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency challenges.
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Marketing procurementMarketing structureMarketing procurementMedia transformationMedia x Sourcing Forum meeting overview (March 2023)
Read more about "Media x Sourcing Forum meeting overview (March 2023)"Overview of the Media x Sourcing Forum held remotely on 29th March 2023.
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Cross-media measurementAn update on the advertisers’ approach to cross-media measurement
Read more about "An update on the advertisers’ approach to cross-media measurement"Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new cross-media measurement concept.
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Global Marketer WeekWFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
Read more about "WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0"Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering competition, accountability, responsibility, sustainability, and people.
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Brand purposeBrand reputationCross-media measurement
WFA issues Global Media Charter 3.0
Read more about "WFA issues Global Media Charter 3.0"The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering competition, accountability, responsibility, sustainability and people.
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Advertising & policyMedia & analyticsWFA Survey: A Closer Look at Data Clean Rooms
Read more about "WFA Survey: A Closer Look at Data Clean Rooms"In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies. As a result, advertisers have felt the need to seek alternative solutions for data-driven advertising and measurement, such as clean rooms, which offer a secure and privacy-compliant environment for data analysis and activation.
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Cross-media measurementSpotlight: Reach Curves Gone Rogue
Read more about "Spotlight: Reach Curves Gone Rogue"A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)
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Cross-media measurementMarketing effectivenessMarketing structureMedia transformationWFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
Read more about "WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies"Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023
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Inclusive marketingMarketing operationsSpotlight: Turning D&I into an Accountable Media Metric
Read more about "Spotlight: Turning D&I into an Accountable Media Metric"D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to tackle.
