Posts about Neurodiversity

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Survey finds poor mental health among industry workers
    Inclusive marketing

    Survey finds poor mental health among industry workers

    NABS

    NABS, a UK wellbeing charity for the advertising an media industry, presented the results of a survey that highlights the worrying meltal health condition of many marketing professionals. 

    Read more about "Survey finds poor mental health among industry workers"
  2. WFA launches guide to diversity and representation in media planning and buying
    Press releasesGuides & templates
    Advertising & policyInclusive marketing

    WFA launches guide to diversity and representation in media planning and buying

    WFA

    New framework details potential issues and opportunities in key areas

    Read more about "WFA launches guide to diversity and representation in media planning and buying"
  3. New guide addressing Diversity & Inclusion in brand safety
    Guides & templates
    Advertising & policyInclusive marketing

    New guide addressing Diversity & Inclusion in brand safety

    WFA

    The guide has been developed by the European Association of Communication Agencies (EACA)

    Read more about "New guide addressing Diversity & Inclusion in brand safety"
  4. Press releasesBenchmark
    Advertising & policyInclusive marketing

    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability

    WFA

    Most common forms of discrimination globally were reported on the basis of age and family status

    Women and ethnic minorities in the marketing industry report poorer lived experiences than men and ethnic majorities

    But marketing still outperforms many other industries globally on DEI

    Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability"
  5. Industry’s unprecedented show of unity to tackle DEI
    Expert opinion
    Inclusive marketing

    Industry’s unprecedented show of unity to tackle DEI

    Will Gilroy, Camelia Cristache

    More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the marketing industry. WFA’s Camelia Cristache and Will Gilroy explain the size and importance of the initiative.

    Read more about "Industry’s unprecedented show of unity to tackle DEI"
  6. Case study | Warner Music Group: Saylists
    Case studies
    Inclusive marketing

    Case study | Warner Music Group: Saylists

    Contagious I/O

    Record label teams up with Apple Music to offer speech therapy for kids through its songs

    This article was originally published in Contagious I/O on 3 June 2021

    Read more about "Case study | Warner Music Group: Saylists"
  7. Unstereotype Alliance 'State of the Industry' report 2021
    Report
    Inclusive marketing

    Unstereotype Alliance 'State of the Industry' report 2021

    Unstereotype Alliance

    Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and inclusion.

    Read more about "Unstereotype Alliance 'State of the Industry' report 2021"
  8. Case study | Samsung: Tallk
    Case studies
    Inclusive marketing

    Case study | Samsung: Tallk

    Contagious I/O

    Consumer electronics giant launches app to help those with ALS communicate via its tablet devices

    This article was originally published in Contagious I/O on 22 April 2021
    Read more about "Case study | Samsung: Tallk"
  9. Case study | Dove: Show Us. It's On Us
    Case studies
    Inclusive marketing

    Case study | Dove: Show Us. It's On Us

    Contagious I/O

    FMCG giant spurs brands to be more inclusive by funding diverse casting costs

    This article was originally published in Contagious I/O on 26 March 2021

    Read more about "Case study | Dove: Show Us. It's On Us"
  10. WFA launches guide to diversity and representation through the creative funnel
    Press releasesGuides & templatesCase studies
    Inclusive marketing

    WFA launches guide to diversity and representation through the creative funnel

    WFA

    Comprehensive framework details potential issues at every stage of the creative process

    Read more about "WFA launches guide to diversity and representation through the creative funnel"
  11. Delivering diversity is a must-pass test
    Expert opinion
    Inclusive marketing

    Delivering diversity is a must-pass test

    Stephan Loerke

    The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO, explains why we need to accelerate our impact.

    Read more about "Delivering diversity is a must-pass test"
  12. The Diversity Study 2020

    The Diversity Study 2020

    Kantar

    Campaign-Kantar D&I survey of the marketing industry in Asia-Pacific shows worsening levels of equality and support

    Read more about "The Diversity Study 2020"
  13. Inclusive Visual Search Guide
    Media & analytics

    Inclusive Visual Search Guide

    Getty Images

    Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content choices which drive authentic and inclusive representation in visual communications.

    Read more about "Inclusive Visual Search Guide"
  14. Visual GPS Summer Update

    Visual GPS Summer Update

    Getty Images

    New research by Getty Images shows that almost eight in ten people globally expect that companies and brands will be consistently committed to inclusivity and diversity in their advertising and say brands still need to go further to achieve genuine representation

    Read more about "Visual GPS Summer Update"
  15. Advertising standards and practices on non-discrimination

    Advertising standards and practices on non-discrimination

    International Council for Advertising Self-Regulation
    This report presents the results of a survey carried out in 21 markets to have a better understanding of the standards and practices around discrimination issues in advertising.
    Read more about "Advertising standards and practices on non-discrimination"
  16. UK Advertising Needs You

    UK Advertising Needs You

    Advertising Association

    A showcase for Diversity and Inclusion initiatives in the UK ad industry.

    Read more about "UK Advertising Needs You"
  17. Seek out good actors and elevate them

    Seek out good actors and elevate them

    Jerry Daykin

    A view by Jerry Daykin, Media Director at GSK Consumer Healthcare

    Read more about "Seek out good actors and elevate them"
  18. There is no general consumer

    There is no general consumer

    Aline Santos

    A view by Aline Santos, Unilever EVP Global Marketing and Chief Diversity & Inclusion Officer

    Read more about "There is no general consumer"
  19. Diverse coalitions create breakthrough solutions

    Diverse coalitions create breakthrough solutions

    Jane Wakely

    A view by Jane Wakely, Lead CMO, Mars Incorporated

    Read more about "Diverse coalitions create breakthrough solutions"
  20. Accelerating to equal

    Accelerating to equal

    Marc Pritchard

    A view by Marc Pritchard, Chief Brand Officr, P&G

    Read more about "Accelerating to equal"
  21. Inclusion starts at home

    Inclusion starts at home

    WFA

    WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation

    Read more about "Inclusion starts at home"