Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and unpredictable 2022 marketplace, according to new research. Nevertheless, some of the world’s biggest brands remain committed to maintaining planned investment despite the threat of recession in many markets.

Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective marketing 

Risk averse cultures, short-term-focus and too many decision makers are all key issues

Data and analytics, eCommerce and measurement top skills shortage

Over-specialisation, poor training and talent management key reasons for lack of staff development  

Please note that GARM was discontinued on August 8 2024. See more here.

New adjacency standards were unveiled for Feed, Stories, In-stream Video, In-stream Audio and Display overlay; along with plans to ensure brand safety is built into new metaverse spaces prior to monetization.

eCommerce-focused multinationals are spending significantly more on performance ads than brand messages

Increasing focus on profit improvements as advertisers evolve their approach

New research indicates that 64% of Planet Pledge signatories now have ethical standards in place to guard against potential greenwashing

Dairy company, Arla, and Australian Advertiser Association sign up to WFA’s Planet Pledge taking total to 27 major multi-nationals

Unilever's Chief Digital and Marketing Officer was selected from a shortlist of seven

New framework details potential issues and opportunities in key areas

The voting to choose the new Global Marketer of the Year is open until December 31. The winner will be announced in January 2022 in partnership with The Drum.