The CMO Guide to Data Ethics in Practice puts forward a global data ethics framework aimed at helping CMOs address rising regulatory and consumer expectations when it comes to data-driven marketing and understand their responsibilities around data and AI.

Overview of the Digital Governance Exchange (DGX) meeting held remotely on 16 June 2022

In this session, Google provided their perspectives on the recent rulings which have found EU websites’ use of Google Analytics in breach of the GDPR

In this session on 27 January 2022, WFA members discussed the Austrian DPA and European Data Protection Supervisor decisions which found the use of Google Analytics in violation of the EU GDPR.

An analysis and benchmarking of data safety and risk across the industry

The ad industry should embrace the societal benefits that new tech rules from Brussels could deliver

In this webinar, we discuss the EU Digital Services Act and Digital Markets Act, two legislative proposals current being considered by the European Union which will have profound impacts on the European digital advertising market.

Overview of the Digital Governance Exchange (DGX) meeting held remotely on 11 March 2021.

Our policy team gives a brief overview and explains the core focus areas of WFA's policy groups