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Spotlight: Digital media and the demise of identity
Read more about "Spotlight: Digital media and the demise of identity"The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it increasingly hard to track consumers across digital media.
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Marketing technologyMarketing technologyMedia Forum Meeting Overview (November & December 2020)
Read more about "Media Forum Meeting Overview (November & December 2020)"Overview of the Media Forum held on 19 November and 3 December 2020
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Marketing technologyMarketing technologyMedia Forum Meeting Overview (November 2020, Singapore)
Read more about "Media Forum Meeting Overview (November 2020, Singapore)"Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.
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Marketing technologyMarketing technologyProgrammatic & Data Forum Meeting Overview (September 2020)
Read more about "Programmatic & Data Forum Meeting Overview (September 2020)"Overview of the Media Forum held on 9 September, 2020.
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Ad techMarketing technologyMarketing technologyProgrammatic trading accounts for more than two fifths of global digital media investment by major multinationals
Read more about "Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals"In-house and hybrid trading models now used by 84% of respondents
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Ad techMarketing technologyMarketing technologyProgrammatic Data & Technology (2020)
Read more about "Programmatic Data & Technology (2020)"The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has evolved over the past years.
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Marketing technologyMarketing operationsMarketing technologyWebinar+: Programmatic supply-chain transparency
Read more about "Webinar+: Programmatic supply-chain transparency"This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published in 2020. Afterwards, WFA members discuss the topic both from a Global and an APAC perspective.
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Ad techMarketing procurementMarketing technologyMarketing procurementMarketing technologyWebinar: Making the most of Dynamic Creative Optimisation (DCO)
Read more about "Webinar: Making the most of Dynamic Creative Optimisation (DCO)"This webinar covers how to create a unified operating model that brings creative and media closer.
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Ad techIn-housingMarketing structureMarketing operationsWebinar: In-housing Programmatic Media Success
Read more about "Webinar: In-housing Programmatic Media Success"This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the tech, process, data and people need to work together to form an efficient in-house operation.
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Advertising & policyDigital policyAd techPrivacy & techDGX meeting overview (September 2019)
Read more about "DGX meeting overview (September 2019)"Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York
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Agency managementMarketing procurementMarketing structureMarketing procurement
Sourcing Forum meeting overview (June 2019)
Read more about "Sourcing Forum meeting overview (June 2019)"Overview of the Sourcing Forum held on June 26th, 2019 in New York.
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Ad tech
Media Forum Meeting Overview (June 2019, Shanghai)
Read more about "Media Forum Meeting Overview (June 2019, Shanghai)"Overview of the Media Forum held on June 27th, 2019 in Shanghai
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Advertising & policyAgency managementIn-housingMarketing structureDigital media transformationThe State of Advertising
Read more about "The State of Advertising"WFA has teamed up with The Economist Group for a study into the current state of advertising.
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Progressive Programmatic Solutions workshop overview (April 2019)
Read more about "Progressive Programmatic Solutions workshop overview (April 2019)"Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore
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Ad techMarketing technologyDigital media transformationMarketing technologyAPAC Programmatic Maturity Report 2018
Read more about "APAC Programmatic Maturity Report 2018"WFA member report. For additional details, please log in.
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In-housingMedia transformation
Media Forum meeting overview (February 2019, Singapore)
Read more about "Media Forum meeting overview (February 2019, Singapore)"Overview of the Media Forum held on February 12th, 2019 in Singapore.
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Trends & forecastsMarketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technologyBenchmark: Programmatic Practice & Proficiency in APAC
Read more about "Benchmark: Programmatic Practice & Proficiency in APAC"23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic practices and proficiency
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In-housingMedia transformation
Media Forum Meeting Overview (November 2018, New York)
Read more about "Media Forum Meeting Overview (November 2018, New York)"Overview of the Media Forum held on November 7th, 2019 in New York.
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In-housingMedia transformation
Media Forum meeting overview (October 2018, Amsterdam)
Read more about "Media Forum meeting overview (October 2018, Amsterdam)"Overview of the Media Forum held on October 24th, 2018 in Amsterdam.
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Marketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technologyWFA study ranks countries by programmatic maturity
Read more about "WFA study ranks countries by programmatic maturity"Advertisers need to tailor approach according to market development
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Advertising & policyDigital policyData governancePrivacy & techGDPR
DGX meeting materials - (December 2018)
Read more about "DGX meeting materials - (December 2018)"Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
