From 18th to 20th May, C Squared’s flagship conference, Festival of Media Global, celebrated its tenth anniversary of providing insights to the global media and marketing community.

After a promising launch in 2015, WFA held its second IMCFORUM in Miami earlier this month.

How can big companies deal with the talent challenge in 2016? Rob Dreblow, WFA's Head of Marketing Capabilities, highlights the need for a more trusting relationship.

Good digital governance is increasingly being recognised as a key enabler of progress, allowing companies to embrace technologies more rapidly and innovate with greater confidence.

CMOFORUM is an invitation-only network bringing together some of the most experienced and visionary global marketers in the industry.

2015 saw global ad markets rise by 4% to over $540 billion.

In recent years much of the industry trade press has lamented the encroachment of procurement on marketing spend.

The INSIGHTFORUM was launched in 2014 and reflects a growing demand from WFA members to optimise market research and consumer intelligence capabilities.