Posts about Marketing strategy

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. 2019 Marketing Production Trends
    Report
    Marketing procurementMarketing procurement

    2019 Marketing Production Trends

    APR

    Top advertising production trends in the industry that will affect the way content is produced this year across video, photography, digital and experiential productions

    Read more about "2019 Marketing Production Trends"
  2. David Wheldon: The ground is changing but the basics remain the same
    Expert opinion
    Advertising & policyMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    David Wheldon: The ground is changing but the basics remain the same

    David Wheldon

    WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right

    Read more about "David Wheldon: The ground is changing but the basics remain the same"
  3. WFA launches Global Media Board
    Press releases
    Marketing strategyMarketing structureMarketing capabilitiesMarketing strategy

    WFA launches Global Media Board

    WFA

    WFA Global Media Board will help make WFA’s Global Media Charter a reality

    Read more about "WFA launches Global Media Board"
  4. Global Agency Remuneration 2018
    Benchmark
    Trends & forecastsMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Global Agency Remuneration 2018

    WFA, The Observatory

    This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency remuneration models.

    Read more about "Global Agency Remuneration 2018"
  5. Benchmark on Engaging with local freelancers in Europe
    Benchmark
    Agency managementMarketing procurementMarketing capabilitiesMarketing organisationMarketing procurement

    Benchmark on Engaging with local freelancers in Europe

    WFA

     WFA benchmark with insights on how to engage with relevant freelancer talent locally.

    Read more about "Benchmark on Engaging with local freelancers in Europe"
  6. Sourcing Forum Meeting Overview NY December 2018
    Event reports
    Marketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Sourcing Forum Meeting Overview NY December 2018

    WFA

    The WFA Sourcing Forum members met in New York on December 2018. The key topics include challenges of the sourcing functions, procurement as change agents and metrics modernization. 

    Read more about "Sourcing Forum Meeting Overview NY December 2018"
  7. Webinar: Content Production Strategy Framework
    Video
    Marketing procurementMarketing procurement

    Webinar: Content Production Strategy Framework

    WFA, APR

    The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making sense of what to spend and with whom to work can be confusing. In this webinar, and based on key results from a recent WFA/APR study, were discussed options for choosing the right partners, setting up appropriate processes and best practices for producing more of the work you need.

    Read more about "Webinar: Content Production Strategy Framework"
  8. WFA study ranks countries by programmatic maturity
    Press releasesBenchmark
    Marketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology

    WFA study ranks countries by programmatic maturity

    WFA

    Advertisers need to tailor approach according to market development

    Read more about "WFA study ranks countries by programmatic maturity"
  9. Survey on Performance Marketing
    Benchmark
    Trends & forecastsAgency managementMarketing effectivenessMarketing procurementMarketing procurement

    Survey on Performance Marketing

    WFA

    The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches, suppliers and tactics.

    Read more about "Survey on Performance Marketing"
  10. The 6 global marketers of 2018 in 12 tweets
    Expert opinion
    Advertising & policyGlobal Marketer of the YearMarketing structureInclusive marketing

    The 6 global marketers of 2018 in 12 tweets

    WFA

    Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.

    Read more about "The 6 global marketers of 2018 in 12 tweets"
  11. 8 insights for global marketers on sourcing content production
    Event reports
    Marketing capabilitiesMarketing operations

    8 insights for global marketers on sourcing content production

    WFA

    Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range of different types of resources to develop many forms of content.

    Read more about "8 insights for global marketers on sourcing content production"
  12. Data Driven Marketing 2018 survey results
    Benchmark
    Trends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    Data Driven Marketing 2018 survey results

    WFA, The Customer Framework

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

    Read more about "Data Driven Marketing 2018 survey results"
  13. The Road to Content Excellence
    BenchmarkReport
    Brand purposeMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    The Road to Content Excellence

    WFA

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have fundamentally changed, shows a new WFA & The Upside research.

    Read more about "The Road to Content Excellence"
  14. Report: The Road to Content Excellence
    BenchmarkReport
    Brand purposeMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    Report: The Road to Content Excellence

    WFA, The Upside

    WFA member report. For additional details, please log in.

    Read more about "Report: The Road to Content Excellence"
  15. Agency Fee Decision Tree, an easier way to choose the right fee model
    Report
    Marketing procurementMarketing structureMarketing organisationMarketing procurement

    Agency Fee Decision Tree, an easier way to choose the right fee model

    trinity P3

    The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models available to them.

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    Read more about "Agency Fee Decision Tree, an easier way to choose the right fee model"
  16. Why an Eco-Friendly Production Makes a World of Sense
    Report
    Trends & forecastsBrand purposeMarketing procurementMarketing operationsMarketing procurement

    Why an Eco-Friendly Production Makes a World of Sense

    APR

    The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the integrity of the production process.

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    Read more about "Why an Eco-Friendly Production Makes a World of Sense"
  17. Remuneración de agencias Latam
    Report
    Agency managementMarketing procurementMarketing procurement

    Remuneración de agencias Latam

    Diafano

    El presente estudio tiene como objetivo entregar una mirada actual a la forma en la que los anunciantes remuneran a sus agencias en Latinoamérica. 

    Read more about "Remuneración de agencias Latam"
  18. Recommended creative agencies in APAC
    Benchmark
    CreativityMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Recommended creative agencies in APAC

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Recommended creative agencies in APAC"
  19. Survey on content production-data and benchmarking
    Benchmark
    Trends & forecastsAgency managementCreativityMedia & analyticsMarketing procurementContent marketingMarketing operationsMarketing procurement

    Survey on content production-data and benchmarking

    WFA, APR

    WFA member survey. For additional details, please log in.

    Read more about "Survey on content production-data and benchmarking"
  20. Benchmark on sourcing talent
    Benchmark
    Marketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Benchmark on sourcing talent

    WFA

      WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on sourcing talent"
  21. Benchmark on Sourcing Adaptation & Transcreation
    Benchmark
    In-housingMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark on Sourcing Adaptation & Transcreation

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Sourcing Adaptation & Transcreation"