Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Advertising & policyDigital policyData governancePrivacy & techGDPRDGX meeting materials - (December 2018)
Read more about "DGX meeting materials - (December 2018)"Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
-
Advertising & policyDigital policy
Digital Governance Exchange meeting – December 2018, London
Read more about "Digital Governance Exchange meeting – December 2018, London"In this article, you can access the materials from the latest Digital Governance Exchange meeting in London on December 6, 2018
-
Advertising & policyDigital policyBenchmark results on collecting personal data
Read more about "Benchmark results on collecting personal data"The latest benchmark from DGX gathered perspectives from WFA members about collecting personal data.
-
Advertising & policyInclusive marketingTackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
Read more about "Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G"WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women
-
Advertising & policyGlobal Marketer of the YearMarketing structureInclusive marketingThe 6 global marketers of 2018 in 12 tweets
Read more about "The 6 global marketers of 2018 in 12 tweets"Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.
-
Advertising & policyDigital policyBrand safety, ePrivacy, AVMSD… WFA members’ policy priorities
Read more about "Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities"In this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going forward.
-
Advertising & policy
RAC Meeting – November, 2018
Read more about "RAC Meeting – November, 2018"Presentations and meeting overview from WFA's Responsible Advertising and Children meeting on November 21, 2018.
-
Advertising & policyDigital policy
PAG Meeting Overview (November 2018, Brussels)
Read more about "PAG Meeting Overview (November 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 November 2018.
-
Advertising & policyDigital policyPrivacy & techGDPRWebinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?
Read more about "Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?"Since the GDPR came into effect earlier this year, new privacy laws have been emerging in many countries across the world looking to emulate the ‘GDPR standard’.
-
Advertising & policyInclusive marketingWebinar: Progressive gender portrayals in advertising
Read more about "Webinar: Progressive gender portrayals in advertising"WFA, P&G and UN Women webinar covering why the industry must break down harmful stereotypes: progressive brands perform better
-
Advertising & policy
Webinar: Pressures on food marketing around the globe
Read more about "Webinar: Pressures on food marketing around the globe"Heavy-handed attempts to restrict the marketing to children of foods high fat, salt and sugar are increasingly impacting brands’ ability to connect with older audiences. Restrictions in Chile have gone so far that some companies have exited the market. UK regulators are talking about watershed bans. Canada is developing far-reaching restrictions of their own. Regulators in countries as diverse as India, Israel, South Africa and Australia have been inspired by the Chilean restrictions… brands are under pressure the world over to come up with credible alternatives to statutory controls.
-
Advertising & policyUN calls for greater cooperation with industry - but that’s not happening at a national level
Read more about "UN calls for greater cooperation with industry - but that’s not happening at a national level"If food and alcohol marketers were looking for some regulatory respite, the UN was a good place to be last month, says Will Gilroy
-
Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR
DGX benchmark on Facebook’s classification of 1st vs 3rd party
Read more about "DGX benchmark on Facebook’s classification of 1st vs 3rd party"WFA member benchmark. For additional details, please log in.
-
Advertising & policyDigital policyData governancePrivacy & techGDPR6 tips to keep in mind when marketing to children online
Read more about "6 tips to keep in mind when marketing to children online"This one-pager provides a checklist of things to keep in mind when marketing to kids online, in line with the letter and the spirit of the GDPR.
-
Advertising & policyDigital policyAd techData governancePrivacy & techGDPRDigital Advertising to children under GDPR
Read more about "Digital Advertising to children under GDPR"Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the processing of children’s data. These documents cover vital information on how to ensure compliance with GDPR when engaging with children online.
-
Advertising & policyDigital policyAd techPrivacy & techGDPRMarketing technologyMarketing technologyDGX meeting overview (September 2018)
Read more about "DGX meeting overview (September 2018)"Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
-
Advertising & policyDigital policyAd techPrivacy & techGDPR
DGX meeting overview (October 2018)
Read more about "DGX meeting overview (October 2018)"Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.
-
Advertising & policyDigital policyInclusive marketing
PAG Meeting Overview (September 2018, Brussels)
Read more about "PAG Meeting Overview (September 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in Brussels.
-
Advertising & policyFinal position on New Deal for Consumers
Read more about "Final position on New Deal for Consumers"WFA's final position paper on the New Deal for Consumers
-
Advertising & policyCannes LionsInclusive marketingWFA talks Better Marketing: Gender and diversity
Read more about "WFA talks Better Marketing: Gender and diversity"At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo), Antonio Lucio (former HP), Keith Weed (Unilever), Jane Wakely (Mars), Raja Rajamannar (Mastercard)
-
Advertising & policyDigital policyData governancePrivacy & techGDPRData Processing Agreement for Advertisers (2018)
Read more about "Data Processing Agreement for Advertisers (2018)"This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World Federation of Advertisers (WFA) and Bond van Adverteerders (BVA | Association of Dutch Advertisers). This document can be used as an example Data Processing Agreement by Advertisers looking to update their contractual framework under the recently enforced and upcoming Data Protection and Privacy Regulations.
