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Advertising & policyDigital policyData governancePrivacy & techGDPRBenchmark on corporate social media pages, cookies and data usage post - GDPR
Read more about "Benchmark on corporate social media pages, cookies and data usage post - GDPR"WFA member benchmark. For additional details, please log in.
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Advertising & policyDigital policyPrivacy & techGDPRDGX meeting overview (June 2018)
Read more about "DGX meeting overview (June 2018)"Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.
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Advertising & policyTaking the brand safety agenda forward
Read more about "Taking the brand safety agenda forward"WFA signs MoU on Online Advertising and Intellectual Property Rights
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Advertising & policyCannes LionsInclusive marketingThe case for unstereotyping ads
Read more about "The case for unstereotyping ads"The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.
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Advertising & policyDigital policyGDPRWebinar: GDPR for marketers - what do you need to know and how are other brands preparing?
Read more about "Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?"In this webinar, WFA will give an overview of GDPR and take a look at how WFA members across the world are preparing, based on results from a new WFA member survey.
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Advertising & policyDigital policyPrivacy & techGDPRDGX meeting overview (May 2018)
Read more about "DGX meeting overview (May 2018)"Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.
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Advertising & policyGlobal Marketer WeekInclusive marketingWFA launches Guide to Progressive Gender Portrayals in Advertising
Read more about "WFA launches Guide to Progressive Gender Portrayals in Advertising"Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for brand marketers
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Advertising & policyDigital policyPrivacy & techGDPRDGX meeting overview (April 2018)
Read more about "DGX meeting overview (April 2018)"Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.
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Advertising & policyDigital policyInclusive marketingPAG Meeting Overview (May 2018, Brussels)
Read more about "PAG Meeting Overview (May 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.
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Advertising & policyBriefing on New Deal for Consumers
Read more about "Briefing on New Deal for Consumers"WFA’s preliminary analysis of the potential impact on advertisers of the EU's New Deal for Consumers.
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Advertising & policyInclusive marketingLet's unstereotype it
Read more about "Let's unstereotype it"The Unstereotype Alliance, the UN Women-led initiative aimed at breaking down stereotypes in advertising, held an event in New York earlier this month. A founding member of the movement, WFA was represented by CEO Stephan Loerke.
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Advertising & policyDigital policyData governancePrivacy & techGDPR
GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges
Read more about "GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges"WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for Marketers and WFA Guide to Data Transparency & GDPR.
For additional details, please log in.
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Advertising & policyDigital policyThe lesson of Facebook: the online business model must adapt
Read more about "The lesson of Facebook: the online business model must adapt"This whole episode is going to precipitate more consumer calls for data transparency.
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Advertising & policyTrends & forecastsCross-media measurementMedia & analyticsMarketing effectiveness
Global viewability benchmarks 2017
Read more about "Global viewability benchmarks 2017"WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of ‘in-view’ impressions across more than 20 markets.
For additional details, please log in.
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Advertising & policyDigital policyInfluencer marketingPAG Meeting Overview (February 2018, Brussels)
Read more about "PAG Meeting Overview (February 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in Brussels.
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Advertising & policyDigital policy
Webinar: ePrivacy - what is it and what does it mean for brands? (2018)
Read more about "Webinar: ePrivacy - what is it and what does it mean for brands? (2018)"In this webinar, WFA will give an overview of the ePrivacy Regulation and answer any questions you may have.
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Advertising & policyBrand purposeBrand reputationInclusive marketingWFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
Read more about "WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance"This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also men) in advertising. It presents the social, economic and political case for a more progressive marketing, and explains the Unstereotype Alliance led by UN WOMEN of which WFA is founding member.
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Advertising & policyAd techPrivacy & techCoalition for Better Ads: Feb 2018 State of play
Read more about "Coalition for Better Ads: Feb 2018 State of play"The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards.
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Advertising & policyDigital policyPrivacy & techGDPRDGX meeting overview (February 2018)
Read more about "DGX meeting overview (February 2018)"Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.
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Advertising & policyDigital policyAd techMedia & analyticsData governancePrivacy & techGDPRMarketing technologyDigital media transformationMarketing technology
Survey on the Future of Programmatic Media
Read more about "Survey on the Future of Programmatic Media"WFA member survey. For additional details, please log in.
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Advertising & policyDigital policyData governancePrivacy & techGDPRDigital media transformationAre you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
Read more about "Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)"When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re one of them. Since the regulation came into force in 2018, anyone marketing to people within the EU needs to be fully GDPR compliant. This means making major changes to how you capture and process consumer data and how your consumers interact with your brand online through your website or your app.
Ignore GDPR and you run the risk of heavy fines and damage to your reputation. But you don’t need to face this alone. At WFA we’re working hard to give members the advice they need.
