Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
WFA benchmark on trade mark protection, liability and the role of the agency in rights ownership and management.
WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application in producing ideas and content.
This research was created to draw a picture of regional marketing structures, roles and responsibilities.
The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech startups working together.
dmexco is the kind of digital marketing event you should prepare for in advance to get the most out of.
WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that could be described as boutique.
Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and the use of different sales, unit and volume share calculations.
WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.
An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.
Benchmark on the use of supply chain financing within marketing, looking at how the extension of payment terms can be mitigated by 3rd party financing.
Survey on how members source and manage the public relations category.
Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.
In-depth webinar with Advertising Production Resources (APR) on sourcing ad production for WFA members
WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.
WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.
Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are for the future and what do we need from our agency (and other ecosystem) partners? Find out below.
The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses and their customers. In this webinar, Circus Street co-founder Richard Townsend looks at what it takes to become a more customer-centric organisation, as well as the challenges and opportunities within ‘digital transformation’.
WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.
The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the field of viewable impressions.
WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.