Posts about Marketing strategy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Benchmark on trade mark clearance for design and logo agencies
    Marketing procurementMarketing procurement

    Benchmark on trade mark clearance for design and logo agencies

     WFA benchmark on trade mark protection, liability and the role of the agency in rights ownership and management.

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  2.    Benchmark on the use of crowd-sourcing
    Marketing procurementMarketing capabilitiesMarketing procurement

    Benchmark on the use of crowd-sourcing

    WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application in producing ideas and content.

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  3.    Survey on regional marketing structures
    Marketing structure

    Survey on regional marketing structures

     This research was created to draw a picture of regional marketing structures, roles and responsibilities.

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  4.    Survey on Working with adtech and martech startups
    Ad techAgency managementMarketing structureCMO ForumMarketing organisation

    Survey on Working with adtech and martech startups

    The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech startups working together.

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  5.    “Gotta catch ‘em all!” 5 digital trends at dmexco 2016
    Digital media transformation

    “Gotta catch ‘em all!” 5 digital trends at dmexco 2016

    dmexco is the kind of digital marketing event you should prepare for in advance to get the most out of.

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  6.    Benchmark on recommended Customer Data Strategy Consultants
    Agency managementMedia & analyticsMarketing procurementMarketing procurement

    Benchmark on recommended Customer Data Strategy Consultants

     WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.

    Read more about "Benchmark on recommended Customer Data Strategy Consultants"
  7.    Benchmark on recommended Creative agencies in Middle East
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended Creative agencies in Middle East

    WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that could be described as boutique.

    Read more about "Benchmark on recommended Creative agencies in Middle East"
  8.    Survey on measuring market share
    Marketing procurementMarketing procurement

    Survey on measuring market share

    Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and the use of different sales, unit and volume share calculations.

    Read more about "Survey on measuring market share"
  9.    Benchmark on recommended eCommerce partners in Europe
    Agency managementMarketing procurementRetail media & ecommerceMarketing procurement

    Benchmark on recommended eCommerce partners in Europe

     WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.

    Read more about "Benchmark on recommended eCommerce partners in Europe"
  10.    Benchmark on recommended creative agencies and consultancies
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended creative agencies and consultancies

    An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.

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  11.    Benchmark on the use of supply chain financing
    Marketing procurementMarketing procurement

    Benchmark on the use of supply chain financing

    Benchmark on the use of supply chain financing within marketing, looking at how the extension of payment terms can be mitigated by 3rd party financing.

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  12.    Survey on Managing PR suppliers
    Agency managementMarketing procurementMarketing procurement

    Survey on Managing PR suppliers

    Survey on how members source and manage the public relations category. 

    Read more about "Survey on Managing PR suppliers"
  13.    Survey on China agency rosters
    Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Survey on China agency rosters

    Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

    Read more about "Survey on China agency rosters"
  14.    Webinar: Sourcing ad production
    Marketing procurementMarketing procurement

    Webinar: Sourcing ad production

    In-depth webinar with Advertising Production Resources (APR) on sourcing ad production for WFA members

    Read more about "Webinar: Sourcing ad production"
  15.    Benchmark on recommended consultancies for brand architecture development
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended consultancies for brand architecture development

    WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.

    Read more about "Benchmark on recommended consultancies for brand architecture development"
  16.    Benchmark on Recommended Agencies for Social Media Audit in China
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Recommended Agencies for Social Media Audit in China

    WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.

    Read more about "Benchmark on Recommended Agencies for Social Media Audit in China"
  17.    Report on global media transformation
    Agency managementMarketing strategyDigital media transformationMarketing strategy

    Report on global media transformation

    Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are for the future and what do we need from our agency (and other ecosystem) partners? Find out below.

    Read more about "Report on global media transformation"
  18.    Webinar: The journey towards customer-centricity
    Marketing effectivenessDigital media transformation

    Webinar: The journey towards customer-centricity

    The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses and their customers. In this webinar, Circus Street co-founder Richard Townsend looks at what it takes to become a more customer-centric organisation, as well as the challenges and opportunities within ‘digital transformation’.

    Read more about "Webinar: The journey towards customer-centricity"
  19.    Benchmark on brand tracking in China
    Marketing procurementMarketing procurement

    Benchmark on brand tracking in China

    WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.

    Read more about "Benchmark on brand tracking in China"
  20.    Study results on Verification partners & viewability
    Marketing procurementMarketing procurement

    Study results on Verification partners & viewability

    The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the field of viewable impressions.

    Read more about "Study results on Verification partners & viewability"
  21.    Benchmark on Recommended digital content agencies in Europe
    Marketing procurementMarketing procurement

    Benchmark on Recommended digital content agencies in Europe

    WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.

    Read more about "Benchmark on Recommended digital content agencies in Europe"