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Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 29 November 2023.
Overview of the Digital Governance Exchange meeting held remotely on 30 November 2023.
WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement (Article 6.8)
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.
WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in Practice.
WFA has co-signed with 10 other industry organisations a letter urging EU co-legislators to reject the proposed ban of green claims on products containing legally sound amounts of chemical substances contributing to longer product lifetime, effectiveness, resource and energy efficiency.
A Q&A session to understand how TikTok is implementing the Digital Services Act and how it will impact advertising on its services.
A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe
Last update: December 2024
A Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its services.
A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).
Have you heard of Bryan Johnson? He’s the tech entrepreneur who made international headlines because he spends millions of dollars a year trying to reverse his biological age. That involves a gruelling fitness and diet regime, taking hundreds of pills a day, and getting blood transfusions from his teenage son. The result? He’s 45 and looks…42.
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 20 September 2023.
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.
Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and easily rent a minority. If you were a multinational corporation who’d realized, in a panic, that your conference panel or client meeting consisted entirely of white men, you could go on my site and, with just a couple of clicks, order the minority of your choice to make your organisation look more woke. It was like an Uber for diversity.
Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director of Policy and Communications, explains.
A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the GDPR
Overview of the CMO Forum held during Cannes Lions in June 2023
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative effectiveness and real purpose, and the challenges of addressing sustainability and inclusion. Stephan Loerke, WFA CEO, provides his take-aways from five days in the south of France.
WFA's Diversity Ambassadors Jerry Daykin (Beam Suntory), Daniela Tabarracci (The Walt Disney Company), Efrain Ayala (Reckitt) and Susan Akkad (The Estée Lauder Companies) say how they will make practical use of the Global DEI Census 2023 results.
CMOs of Asahi, Diageo, L’Oréal and PepsiCo on what they want to be asking of the industry during the Cannes Lions International Festival of Creativity 2023.