Posts about Advertising & policy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    RAC Programme Meeting Overview (November 2023)
    Advertising & policy

    RAC Programme Meeting Overview (November 2023)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 29 November 2023.

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  2.    DGX meeting overview (November 2023)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (November 2023)

    Overview of the Digital Governance Exchange meeting held remotely on 30 November 2023.

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  3.    WFA position paper on DMA implementation
    Advertising & policyDigital policy

    WFA position paper on DMA implementation

    WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement (Article 6.8)

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  4.    PAG Meeting Overview (November 2023)
    Advertising & policyDigital policy

    PAG Meeting Overview (November 2023)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.

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  5.    Data Ethics Workshop: Generative AI
    Advertising & policyDigital policyAI

    Data Ethics Workshop: Generative AI

    WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in Practice.

    Read more about "Data Ethics Workshop: Generative AI"
  6.    Joint industry statement against banning green claims on products containing certain substances
    Advertising & policy

    Joint industry statement against banning green claims on products containing certain substances

    WFA has co-signed with 10 other industry organisations a letter urging EU co-legislators to reject the proposed ban of green claims on products containing legally sound amounts of chemical substances contributing to longer product lifetime, effectiveness, resource and energy efficiency.

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  7.    Unpacking the Digital Services Act: A Q&A session with TikTok
    Advertising & policyDigital policy

    Unpacking the Digital Services Act: A Q&A session with TikTok

    A Q&A session to understand how TikTok is implementing the Digital Services Act and how it will impact advertising on its services.

     

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  8.    Behavioural advertising practices in Europe by Meta
    Advertising & policyDigital policyPrivacy & tech

    Behavioural advertising practices in Europe by Meta

    A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe

    Last update: December 2024

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  9.    Unpacking the Digital Services Act: A Q&A session with Meta
    Advertising & policyDigital policyPrivacy & tech

    Unpacking the Digital Services Act: A Q&A session with Meta

    A Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its services.

     

    Read more about "Unpacking the Digital Services Act: A Q&A session with Meta"
  10.    DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI

    A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).

     

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  11.    Are advertisers growing up and slowly embracing aging?
    Advertising & policyInclusive marketing

    Are advertisers growing up and slowly embracing aging?

    Have you heard of Bryan Johnson? He’s the tech entrepreneur who made international headlines because he spends millions of dollars a year trying to reverse his biological age. That involves a gruelling fitness and diet regime, taking hundreds of pills a day, and getting blood transfusions from his teenage son. The result? He’s 45 and looks…42.

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  12.    RAC Programme Meeting Overview (September 2023)
    Advertising & policy

    RAC Programme Meeting Overview (September 2023)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 20 September 2023.

    Read more about "RAC Programme Meeting Overview (September 2023)"
  13.    PAG Meeting Overview (September 2023)
    Advertising & policyDigital policy

    PAG Meeting Overview (September 2023)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.

    Read more about "PAG Meeting Overview (September 2023)"
  14.    Will AI boost DEI efforts in advertising or destroy them?
    Advertising & policyInclusive marketingAI

    Will AI boost DEI efforts in advertising or destroy them?

    Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and easily rent a minority. If you were a multinational corporation who’d realized, in a panic, that your conference panel or client meeting consisted entirely of white men, you could go on my site and, with just a couple of clicks, order the minority of your choice to make your organisation look more woke. It was like an Uber for diversity.

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  15.    The risks are rising for big brands
    Advertising & policy

    The risks are rising for big brands

    Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director of Policy and Communications, explains.

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  16.    DGX Benchmark: Meta Pixel
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark: Meta Pixel

    A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the GDPR

     

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  17.    CMO Forum meeting overview (June 2023)
    Advertising & policyCMO Forum

    CMO Forum meeting overview (June 2023)

    Overview of the CMO Forum held during Cannes Lions in June 2023

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  18.    Media Forum Overview - Global Marketer Week Istanbul 2023
    Advertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerce

    Media Forum Overview - Global Marketer Week Istanbul 2023

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

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  19.    My five takeaways from Cannes 2023
    Advertising & policyBrand purposeCreativityMarketing technologyCannes LionsInclusive marketingSustainabilityMarketing technologyMedia transformation

    My five takeaways from Cannes 2023

    This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative effectiveness and real purpose, and the challenges of addressing sustainability and inclusion. Stephan Loerke, WFA CEO, provides his take-aways from five days in the south of France.

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  20.    “We all benefit when organisations treat everyone equally”
    Advertising & policyInclusive marketing

    “We all benefit when organisations treat everyone equally”

    WFA's Diversity Ambassadors Jerry Daykin (Beam Suntory), Daniela Tabarracci (The Walt Disney Company), Efrain Ayala (Reckitt) and Susan Akkad (The Estée Lauder Companies) say how they will make practical use of the Global DEI Census 2023 results.

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  21.    “I don’t want to cry, I want to smile and jump with joy at the brilliant work that is going to inspire us all"
    Advertising & policy

    “I don’t want to cry, I want to smile and jump with joy at the brilliant work that is going to inspire us all"

    CMOs of Asahi, Diageo, L’Oréal and PepsiCo on what they want to be asking of the industry during the Cannes Lions International Festival of Creativity 2023.

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